The introduction of GST is the boldest and single largest tax reform since the opening up of an economy. It aims at providing a cohesive tax approach in India. For…
Five Customer Experience Competencies to Drive Growth
Building a growth driven engine requires an effective customer experience. Online businesses today are competing primarily on end-to-end customer experience. This framework has shifted from driving marketing or sales to…
Tips for Launching Successful Mobile-Friendly Online Store
Your online business needs to cater where your customers are. And increasingly they are on mobile. In fact people are spending more of their time on mobile than ever before….
Four Ways to Help Win Back Customers
Loyal customers are the most profitable customers as they provide the best value in marketing spends. Top online businesses provide seemingly impressive customer service to keep their customers loyal towards…
How to Get Real Facebook Fans
A place to socialize for 1.09 billion daily active users, Facebook also provides opportunities for online businesses to increase reach and drive sales. With easy-to-navigate interface, large audience base and…
How to Overcome Top 5 Accounting Challenges
Small & medium enterprises face accounting challenges that large businesses face. However, unlike large enterprises, SMEs lack the financial resources to outsource professional services. Hence operations such as bookkeeping and…
To-Do List for Setting Up Your Online Business
Online businesses are growing exponentially. India’s eCommerce market is expected to cross Rs 2 Lakh crore in the year 2016. People can buy everything online now- from groceries to apparels,…
Seven Ways to Avoid Shopping Cart Abandonment
There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced?…
10 Tips to Improve your Facebook Business Page
If you want to set a Facebook page of your company or you want to make the most of your existing one, then you are a making a smart move….
Tips for Driving Free Traffic to your Website
Driving traffic is one of the most challenging tasks for any website owner. Getting traffic to your website is a constant process as you can’t get traffic once and then…