Let’s understand the most important metrics in google analytics for website with the help  of simple and useful example: Hypothetically, consider that you have an online store to showcase and sell customized gifts. Now to understand your business, reach and users well you will have to make use of google analytics for website.

Before you dive deep into analyzing the top 15 web metrics on google analytics for website, it is important that you create your google analytics account and have your basics in place.  

1. Google Analytics For Website: Real Time Overview 

As the name suggests, this metric of google analytic for website is a report reflecting the user presence and movement on your website. In this metric you can get a complete hand on idea about your users:  

• How many users are active on your website? 
• Which device are they using?  
• Which page is being viewed? 
• Where do they belong?
• Their page views time line and so on.  

A real time report gives you LIVE, a minute by minute user activity insight into your website. The real time overview metric is important for analyzing your website on Google because, it will help you understand your audience better. 

2. Real Time Traffic Sources 

Along with tracking real time overview, making a report and keeping a check on the real time traffic on your website also stands important. This metric closely helps you to monitor through which channel did he/she land on your site.  

With regards to the above example, you decide to run your personalized gifts advertisement on Facebook and Google. You have concluded the ad with a clickable button, which redirects your user to your website. Here, the real time overview helps you know the timeline, location, device of the user. Whereas, the traffic source metric of google analytics for website helps you list those Facebook and Google users separately, who are viewing your website at the present moment.   

Note: You can view both Real time overview and real time metric report under the “Real Time” tab on the left.  

3. Demographics Overview 

This  google metric for website can be easily spotted under the “Audience” tab on the left and is considered important for its accurate information about the age and gender of your users. Keeping the above example in mind, these two user elements seem important in order to inculcate a deeper understanding about your products – whether they are used by the users it was made for.  

Note: For better reports analysis, do not forget to surf on the top right and set your preferred date of analysis.

4. Interests Overview 

This metric is quite interesting because here, you get customized insights into which type of user is surfing your website and then he/she is listed as per the category of interest. So, if users from education or shoppers category are maximum then, their percentage of activity is high and listed on the top. The report pulls out user interest on the basis of their professional preferences: financial services, shoppers, telecom, education and more. By knowing these preferences you can easily pin down why type of interests users are coming to your website and you can create products from them primarily.  

5. New v/s Returning Users 

New users: Users who visit your website for the first time are termed as new users. They are the first time users who get to know about your website and decide to scan through it for information. 

Returning users: Users who visit your website more than once are returning users. They are aware about your website, products and services. They keep on coming back to your site for more or the already existing products.  

The new and returning user metric help you to develop engagement strategies for the users to increase the level of brand loyalty in them.  

6. Mobile Or Device Web Metric

If you are having double thoughts about introducing a mobile savvy website or whether you should continue a desktop website only, then have a look at this metric of google analytics for website! Rested under the “Audience” tab, this metric will give absolute clarity on the kind of device your audience prefers to surf and view websites or products online.  

7. Users & New Users

The “Acquisition” report is very important your website and business study. The acquisition report gives you a broader perspective of how your website is performing and what your users are like. Here, 

‘Users’ are the ones who are already using your services but have come to your website via different mediums which include: organic search – users who have manually searched your website, organic search – while searching for personalized gifts (as per example) your website showed up on the top, and other options.  

Similarly, ‘new users’ the ones who use your website for the very first time. Their results are mentioned as the similar mediums as mentioned in the ‘users’ case.  

These metrics help you to know the number of users you are able to engage and new users you are able to attract in a given time period.  

8. Sessions Web Metric

A session is the time amount in which a user views one or more pages on the same webpage. Each session spans a particular time limit and once the time is up each session expires and a new one begins. A session also expires when no action is performed by the user on the site. Keeping a track on the sessions, will allow you to keep a close proximity with your user activities.  

9. Bounce Rate 

This metric tells you about the users that landed on your website and decided to close the window without performing any action on the webpage. Thus leading to session expiry. Some of the reasons of increased bounce rates include: slow website load speed, poor navigation or an unorganized website. 26% – 40% is considered as a healthy bounce rate for any given website. If your bounce rate exceeds this number, then its time to re look at these important web metrics on google analytics for website more intently.  

10. Avg. Session Duration 

Avg. Session duration refers to the average time your customer stays on your website. You can check the amount of time your customer stayed on your website on hourly, daily, weekly or monthly basis. For example, if your customers stayed on your website for an average time span of 00:01:00 or 00:02:24 and so on. This metric will give you a considerable insight into how appealing and useful your website proves to be for your users.  

11. Source/ Medium 

The source/medium metric informs you from where your traffic is coming to your website from the channels you have distributed your content. This metric is slightly different form the real time traffic source mentioned above, though the concept remains the same. The difference is source/medium metric enables you to customize the dates you want view and extract reports. Whereas in real time traffic source reflects all the website traffic in that moment.  

12. Referrals 

Here users come from other sites to your website. Other sides have referred to your site which has helped the users to find you. For example, if XYZ.com has featured your gift products on their site, their readers like your products they will come to your site searching for more. This kind of traffic which hops from the other site to yours is known as referrals. Knowing this traffic helps you estimate your reach and business growth.   

13. Social Overview 

Under Acquisition there is a very simple yet important metric in google analytics for website named ‘social’. The overview of this metric projects through which social media network your audiences land up on your website. Social overview enables you to get well versed with the wide reach of users you have plus shows you the scope of growing your website distribution channels.  

14. Exit Pages 

Exit page is the last page viewed by your users on your website. The thin line between exit pages and bounce rate is: 

Exit page: Users leave the website after viewing more than one page. It is their last viewed page and not the only viewed page.  

Bounce rate: Users only view one page and bounce back or leave the page. 

15. Conversions 

After all the marketing efforts conversions indicate the transformation of users to customers. It points to the goal you have set and achieved over a period of estimated time. The sales that are accountable.  

An additional metric to the above 15 important ones includes ‘Adwords’. This metric is mainly crucial if you want to generate paid campaigns on google.  

It’s time to join the trip of successful online business by making use of google analytics for website now! Set up your online business now.

The post 15 Important Web Metrics On Google Analytics For Website appeared first on PayU Blog.

 This blog will enlighten you with:

1. What is big data?
2. Top 6 steps of big data
3. How big data and marketing work hand-in-hand?
4. Some useful examples for your understanding

 What is Big Data? 

It is voluminous information or relevant statistics acquired by companies, firms and large organizations. Often this big data is difficult to compute manually. Hence many software and data storages (computers, servers, etc..) have been formulated.  It is not “all things numbers” or volume it comprises of the 4V’s:  

• Volume – It is the quantity of data gathered, generated and stored.  
• Velocity – The speed at which all this data is received and also acted upon.  
• Variety – Variety refers to how this continuous inflow, nature, and type of unstructured data.  
• Value – Every bit of information received has value. To dig deeper multiple quantitative techniques for unstructured data is used.   

The above 4 V’s of big data is crucial for gathering, storing, analyzing, managing and consuming huge sets of information. These sets go beyond the traditional data computation.

The Big 6 Steps 

Data Mining 

There are two focus terms: data extraction & data mining. If simply put, data extraction is a process of collecting all data from web pages into your database. Whereas, data mining is a process of identifying valuable insights within that database. Such data is collected by data scientists.  

For example, you are an e-commerce grocery site owner. After using various research techniques, you concluded that approximately 70% people wear jeans. This is called data extraction. Now you have to go deeper to understand which age, gender, and type of people use Brand 1 and Brand 2 jeans. This process is known as data mining. Some of the useful data mining tools include RapidMiner, TeraData & Kaggle 

Data Collection 

Big data doesn’t have an “END” button. As the world grows, data will keep on streaming in. Data needs to be extracted constantly. From the above example: there will be people who wear Brand 1 have switched to Brand 2 and so on. The possibilities are endless! Data extraction becomes easier with tools like import.io. 

Data Storing 

Ever imagined how Google must be storing so much of world data? Of course not on traditional systems – files, CDs, DVDs, etc.. Google, Facebook, Apple, etc.run on hyperscale computing environments. Which type of storage you should use depends on the scale of your business. A good data storage system provides an infrastructure which has all the latest data analytics tools and storage space. You can store your data on data storage providers like Cloudera, Hadoop (not for beginners) and Talend. Data storage is one step which here on can be inserted in between any other step.  

Data Cleaning 

Data sets can come in all forms and degrees – some good and some not so good especially if extracted from the web. Therefore, all the data extracted needs to cleaned. In the cleaning process, all the unwanted and inaccurate data is filtered out. After this process, you will only be left with what you actually want to focus on. Cleaning promotes structuring your data well. For example, you know number and type of people wearing jeans all over. While cleaning,  you can remove all the duplicate entries, wrong data, unwanted regions or information and more. You can make use of DataCleaner or OpenRefine for this purpose 

Data Analysis 

The biggest part of big data is the analytics! What is big data analytics? While analyzing the data you come across your audience pattern, behavior and so on. Exploratory research method proves to be very helpful in analyzing big data. Analytics is about asking a specific question and finding answers to it. Qubole and Statwing are powerful data analytics tools. For example, you might ask – does my audience like to wear two pocket jeans? Which color is most preferred by them,etc..  

Data Consumption 

Data is consumed in various verticals which include:  

• Identifying retail trends in the market using which businesses can highlight their top selling products.
• It is used by Government bodies in order to reach out to the correct demographics, geographies, and ethnicities.  
• Marketers find big data extremely useful to figure out which advertisement works for their products.  

Big data is consumed at many places depending on the specific goals you want to achieve.  

Big Data & Marketing  

Marketing strategies largely rely on big data. Successful marketing strategies require data in order to provide best services to their target audience. Hence big data and marketing go hand-in-hand. Big data has amazing benefits such as: 

• Understand your target audiences well 
• Roll in the best price, product, and service strategies 
• Send relevant messages to the audiences 

Big Examples 

• Election representatives Barack Obama and Narendra Modi made optimum use of big data by targeting the right respondents. They were rewarded with victory in return.
• Fact: eBay produces 50TB of machine-generated data and processes 100PB data using leading data analytics software to leverage it for analytics.  

Gain more insights and grow your business with PayUmoney now!

The post The Big 6 Steps Of Big Data Explained appeared first on PayU Blog.

What is Google Analytics? 

It is evident that if you own any business online or offline, you are keen to understand your consumers’ behavioral patterns, preferences, attitude, and choices. In case of a physical store, you can personally observe your consumers’ behavior. But if you host a business online then, you might want to use google analytics for website to know your consumers’.

For an online business, the valuable insights which are available at your fingertips include: 

• Your site interface  
• Customer behavior  
• Where do they come from, etc.

How to Add Google Analytics to Website?

To get the most out of this post, you first need to set up a google analytics account. Here’s the step-by-step process to create google analytics for website: 

Step 1: Go to google analytics, create a new account, select your website URL and fill in other required details.  

Step 2: You will get a tracking ID for your tracking code. Which will more or less look like –  

Step 3: The above code needs to be pasted in the next window, go to settings, turn on the e-commerce tracking feature and click on save. It might take 24 hours for google analytics to start collecting information.  Once your account is active you can start viewing business reports.

Welcome to google analytics for website dashboard! 

Note: Here you only see the big picture and not the underlining currents which contributed to the reports.  

In order to make accurate business-centric decisions, all need to look at is –  

These tabs appear on the left panel of your dashboard. They need to be your main focus points at first. You will be more confident and pro to surf other reports in analytics once you master these basic ones. Before you go deeper in the reports, remember to set the desired date correctly in the top right corner.  

Google Analytics For Website Reports  

Real – Time Report  

*Information in the image is blurred for privacy purpose. 

It simply projects all activities happening on your site. It is a great tool to monitor website traffic in depth – who is on your site at that very moment, their geographic location and pages they are browsing.  

A real-time report is mainly useful for pulling out the email, blog, social media or campaign performance. Also, for tracking them on the spot impact of traffic on your site. You can utilize this information to make better marketing and promotional decisions for your business.  

Audience Report 

It tells you more about who is on your website. This report provides in-depth insight into the age, gender, geography, language, device used (desktop, mac, mobile, etc..). You can figure the total number of visitors on your site (sessions), new & returning users.     

Simple terms explained:  

Sessions: A group of on-site activity a user makes within a given time span. A single user can open multiple sessions at the same time.  

Users: Total unique visitors to your site. There are two types of users: new and returning. Google analytics creates a unique id for every new user (desktop, mobile, etc..). Thus if your id is 01 you are a new user (desktop). If you go back to the same site again then you are a returning user. But if a different device is used (mobile), then your id will be 02 (new user).   

Page views: It is the total number of pages viewed (loaded or reloaded).  

Pages/Sessions: The metric page per session is the average number of pages viewed in a session.  

Avg. Session Duration: It refers to the average amount of time your visitor stays on your page.  

Bounce Rate: Percentage of visitors who view only one page of your site within a stipulated time period. There is no further activity performed by the visitor which leads to session expiry.   

You can change or add segments as well in this section. By adding an additional segment you are opening your analytics ground a bit more by comparing two segments. For example, you can compare people who bought your product and people who didn’t buy the product in order to understand the difference between them.  

You can make use of this information to: 

• Understand people from which country, state and city are viewing your website and are interested in it. This will help you to cater to these specific audiences by creating campaigns or communications meant for them. For example, shipping costs, sales, and so on.  
• As you know which device (mobile, desktop, android, mac, etc.) is popular amongst your audience you can optimize your site accordingly.  

Acquisition Report 

This report projects how your visitors and users found and arrived at your website. From where did they arrive at your website? Which other sites got them to yours? What distribution strategy is working and what is not is highlighted here. Apart from acquisition overview, Referrals helps you to understand which pages and domains are linking to your store and directing traffic.  

Behavior Report 

The behavior report tells you the improvement areas in your content and how your visitors are reacting to it. Bounce rate, page load time, unique views are captured here. This report will help you improve your customer experience on your site thus increasing conversions.  

Conversion Report 

The Ecommerce tab under conversion is the reason why you turned on the E-commerce tracking initially while signing up. Here google analytics tracks your product, transactions and time of purchase on the basis of the information it receives. These insights help you understand which product is liked by and suited for your customers. 

Google Analytics for Website Campaigns 

One of the most important things to track in analytics is your marketing efforts in the form of campaigns. So how do you track your campaigns? Just with a link! Google analytics facilitates you to quickly create and automatically track campaign specific special URL. To track campaigns automatically all you have to do is log on to Google’s campaign URL builder tool.  

You need to paste your website link and provide some relevant information asked. Once this is done, Google provides you with a complete trackable URL. This URL can be used wherever you wish to promote your product or site. Google will automatically recognize the link and track all the actions performed by the user. These searches can be viewed in the Acquisition – Campaigns tab.  

Most people find google analytics for website very difficult to use or understand because of all the jargons used in its reports. However, to grow your user base and business further, understanding these simple basics of your online business and audience is crucial.  

It’s time to start your online business with PayUmoney!

The post Google Analytics For Website: Basics Simplified appeared first on PayU Blog.

This massive audience base doesn’t have to pay in order to visit your website. All you have to do is showcase your website in front of their search queries. It makes readership quite crucial for your online business.

Building a strong readership comes with hard work and consistent effort. It is challenging but definitely rewarding. By devising correct strategies, you can successfully increase your readership and drive sales to your website.

However, you should not be implementing any magic formula circulating the internet. Your efforts must contribute positively to your search engine optimization. Don’t indulge in link building schemes or networks. Instead, follow these simple steps which you can integrate to increase readership on your website:

Be Creative

Creative content is the most valuable driving force which can increase readership. Publish blogs which are creative and valuable. Even if your main purpose is to drive sales, don’t promote your product directly in every content piece. Instead, try to create a knowledge and diversified pool.

Be Engaging

Engage your readers that boosts your website and thereby increasing readership. Try engaging your readers with contests, brain teasers, and puzzles.

Be Consistent

Post content on a regular basis as it keeps your reader’s interest alive. Also, define ideal time and frequency of content publication.  Frequent posting of content not only maintains relevancy but also enhances your search engine optimization. It refreshes your web-pages, thereby inviting Google Crawlers to your website more habitually. 

Enhance with Multimedia

High definition and creative images increase the possibility of high readership. Multimedia images, videos and info-graphics help in engagement. 

Go Social

One of the most popular ways to increase readership on your website is Social Media Marketing. Publish your content on social channels such as Facebook, Twitter, and LinkedIn. With large customer base and easy-to-navigate interface, social media can help in increasing readership.

Feed the Humming Bird

Humming Bird is the new algorithm where Google has been ranking synonyms in its search results. Don’t forget to optimize your content for synonyms. For example, if you search for “Payment Solutions”, you will also see results for “Payment Processor”. Hence, include multiple synonyms of value prepositions which you are marketing across channels. 

Diversified Content

Too many photos and videos can be bad for your website. Hence, try publishing diversified content such as articles, posts, offers, infographics etc. It keeps your reader’s interest as intact.

Also, read Tips for Driving Free Traffic to your Website. Stay tuned with PayUmoney Knowledge platform and take your online business to next level.

The post How to Increase Website Readership Instantly appeared first on PayU Blog.

Above all, a website relaunch is an exciting opportunity to set new objectives for your online business. It can be a new product launch, change in existing product line or a new brand communication. All you need to do is simply focus on serving the needs of your customers effectively.

What does this means for your online business? Apart from generating traffic, you need your readers to perform a number of actions through your website. It can be:

• Reading your content
• Subscribing to your newsletters
• Sharing your content
• Engaging with your website
• Filling a lead form
• Accomplishing Sales

Altogether, it establishes your brand as a new authority. Relaunching your website is an advantage, as you can see what’s missing from the existing market and you can successfully fill those holes through it.

Here are five tips which you can focus on while relaunching your website:

Think About Users

Always think about your users while relaunching your website. Look at how your users are interacting with the market, how their buying habits have changed and what your competitors are planning. This exercise will help you to zero down the changes you need to make in your existing website.

Your users are the best to figure out what works for your online business. Keep them informed about your value prepositions and what gives you an edge over your competition.

Think Mobile

Given the number of significant mobile penetration, you need to ensure that you are providing an awesome mobile experience to your users. Mobile optimization helps your users to easily navigate, select and buy products directly through their mobile. It is a smart move, as users are increasingly interacting with hundreds of online businesses through their smartphones.

Also scale such that your website automatically adjusts to the screen size it’s viewed upon. On the other hand, dynamic serving ensures that the most relevant information is displayed first to your user.

SEO Friendly

Keep all the major SEO perspectives in mind while re-launching your website. Ignoring it can seriously jeopardize the link authority and ranking you have built over a period of time. If you want to move web-pages to new URLs, then you must ensure that you are following a proper crawling.

Use spider tools to crawl your website as it will help you with the list of every single URL it finds. You can also find a list of title tags, canonical tags, Meta tags and much more through such tools. Make sure that you are redirecting every single page to the corresponding new URLs.

Think for the Best

Always focus on why your website is better than your competitors. Inform your users what makes your site unique, valuable and engaging. Incorporate experience which stands you out from the rest.

Always ask yourself:

• What do my users need?
• How can I cater to those needs?
• How can I provide better products/services from my competitors?

Design Systematically

Well design your website and showcase your content in the best possible way. Altogether it should leave an awesome first impression. Your content will help but before your user consumes content, they make a snap judgement about your site, by just looking at the design.

Keep all your design elements intact as they make it easy for a new visitor to understand why your website exists. Also read our blog on, “Five Ways to Streamline Your Ecommerce Website”. Stay tuned with PayUmoney Knowledge Platform and re-launch your website like a leader.

The post 5 Tips on Relaunching Your Website- The Right Way appeared first on PayU Blog.

Below is the list of data which Google Analytics provides:

• The source of your visitors- where they are coming from-helps when you are targeting specific audience
• How they found your website- directly, through referral or through search engines
• Web browser used by visitors- helps you to directly target the browser
• Keywords used by visitors in the search engines- critical for SEO

Apart from these, Google Analytics uncovers deeper insights about your content performance. Thereby, helping you to formulate strategies more efficiently.

Data To Decisions

Google Analytics becomes valuable when it is used as a decision support tool. It is the best way to answer your questions about which strategy is working and which isn’t. Results shared by Google Analytics helps you to evolve your strategies from time to time. Just follow below steps to turn shared data into decisions:

1. Compose an idea about site performance.
2. Determine parameters to define your site performance.
3. Create a report that provides required data to answer your site performance.
4. Measure the results of your strategies as per the data.
5. Take actions as per your measurements.

There are four important data reports shared by Google Analytics. Each report is the key to understand specific insights that impacts your site performance.

Audience Report

This is one of the most critical reports which tells who your audience is, what their interests are and how they are interacting with your content. It examines the behavior of users related by common attributes.  Through audience report, you also understand how valuable different users are to your online business, based on the lifetime performance.

You can determine the lifetime value of a user you acquired through paid campaigns. It will help you to identify a profitable allocation of your marketing budgets across channels. Lifetime value also determines the cost efficiency of each marketing channel. Audience reports lets you know the age and demography of your user, thereby helping you to specifically target a user.

Acquisition Reports

Each traffic to a website has an origin or a source. A source can be Google Search Engine, Facebook Referral, Newsletters or Direct SEO.  Google Acquisition Report determines that source. It provides a deep insight on your user’s Acquisition, Behavior and Conversion (ABC). It shows the total visits to your website, simultaneously deciphering the percentage of new visitors.

Acquisition reports also breaks down the bounce rate for each marketing channel, thereby helping you to identify how well a user from each channel is interacting with your web pages. High bounce rate suggest that users are not getting what they were looking for and are leaving without viewing more than one page.

Behaviour Reports

Behaviour Reports help you evaluate the actions users take on your website. It helps to improve their user experience while optimizing content which is not performing well. It visualizes the path each user takes from one web page to another. The behaviour report identifies the potential content issue as it discovers the content segment that engages users the most.

Always set up the tracking code in order to track events for the Behavior Flow Report. Click here to download analytics code.

Conversion Reports

It determines whether your site is helping your online business to achieve its marketing goal. Conversion reports tell how many conversions your campaign has received for each user action. It measures the conversion rate of each goal for each source. Thereby, helping you to analyze Cost/Sale and Cost/Engagement.

There are two types of conversions:

1. Click Conversion: Tracks all conversions assisted by clicks
2. Impression Conversion: Tracks conversions assisted by impressions before the final click.

A conversion report is a great way to identify which keywords are helping the best to drive maximum conversions.

Tracking and measuring your Google Analytics is an ongoing process. You must visit these reports on a regular basis to ensure the best actions and strategies you are implementing for your website.

Also read our blog on, “How to measure your Google AdWords account effectively”. Stay tuned with PayU Knowledge Platform and take your online business to next level.

The post How to Check Site Performance Using Google Analytics appeared first on PayU Blog.

Google Algorithms scan millions of websites before showing it to you in the search term. These websites are crawled by Google on a regular basis. Many factors control this crawling process. Some of these factors are page ranks, content quality, content frequency and links to your web-page.

Thousands of Google algorithms determine how frequent to crawl your website and how many pages to crawl.  Google crawls your site to provide the most relevant, up-to-date and relevant content to the search feed.

Basic Principles To Keep In Mind

Google crawlers and webmaster tools are designed such that they uphold the basic principle to provide the best user experience to its users. You should focus on incorporating value prepositions through user experience rather than just focusing on loopholes to improve SEO rankings.

Always keep in mind to:

• Make pages for users:
• Don’t misguide user
• Avoid tricks to improve rankings

Always ask yourself that “does my content helps my users?” and if you get a positive answer, then trust me, you are in the right book of the Google. Think about what makes your website unique, valuable and engaging.

Google Crawlers Look For:

Google crawls your website by looking at the Site Map and the quality of content posted. It follows the links attached to your web-pages. It keeps in mind all the important factors which a user or you yourself consider while searching your query on Google. Remove all the dead links redirecting to your website.

Google crawls your website link by link and thus feed data in their servers. We therefore advise you to constantly refresh your content in order to invite Google crawlers at your gate.

Google Indexing

There are billions of pages and Google gather these pages through site crawling. They create an index after each crawl. This is exactly like the index present in the end of every book. This index helps Google to flash search feed when you enter a search query.

For example: Google has created a dedicated index for Payment Gateway Providers, and it flashes ‘PayU’ when you enter free payment gateway keyword in your search query.

Google index also keeps in mind the quality and relevancy of content posted. It means that if you search for a “Free Payment Gateway”, you don’t want a page where “Free Payment Gateway” is written hundred times. But you want a page which speaks of various aspects of the payment gateway, that too in different notes such as content, images, videos and infographics.

Therefore we at PayU advise you to maintain a keyword density of not more than 1 percent in the content you publish.

Always Avoid

• Sneaky Redirects
• Scraped Content
• Auto-Generated Content
• Irrelevant keywords

Google prefers site which follows quality guidelines. You should avoid any sneaky redirect which is just meant to influence Search Engine Optimization. Always focus on generating user-friendly content that incorporates value preposition.

We hope that you will follow these guidelines and invite Google Crawlers to your website more frequently. Always keep in mind that “Content is King” and it holds the maximum value that influences Google crawlers.

Also read our blog on, “How to bring your business to the top of Google search”. Follow PayU Knowledge Platform and become a thought leader.

The post How To Immediately Bring Google Crawlers To Your Website? appeared first on PayU Blog.

The biggest challenge for an eCommerce website is to ensure that customer completes the purchase they initiate. As per Google’s first impression report, a user judges your website in 1/50^th of a second. It is this time period which a user takes to rate your website. If your website is cluttered and do not have a clear call-to-action button, then your user may abandon it. Therefore it becomes quite crucial for your website to avoid any visual complexities.

There are certain features which you need to integrate in your eCommerce website to keep it up to date. It will help you engage users and drive sales. Here are few simple tips which you can use to improve your website’s communication:

Easy Search Option

Your website should be optimized such that it is easy for visitors to browse and search engines to crawl. Your search option should categorize all the listed product/services and must reflect them instantly. Do not forget to submit sitemap as it can help search engines better optimize your site.

Value Preposition

Always think that why your website is better than hundreds of other competitors. Create products and services which incorporates value preposition and stand out your brand from the rest. You need to show your customers why you are the best.

Product Comparison

Users on your website should be able to compare among various products. This comparison can be on the basis of price, ratings, brands etc. Optimize all your products such that they are clearly visible on your site.

Responsive Web Design

Make all your webpages responsive so that they appear best across different screen sizes. Your Ecommerce website should look great across all devices such as mobiles, tablets, desktops etc.

Merchandize your Web

Always group your products and services as per the intent of users. Merchandizing different categories for enhancing user experience. For example, if you are selling footwear on your website, then make categories such as as sports, sneakers, leather etc.

Use Social Media Connect

Social media is the most effective way to reach out to your customers. It increases reach, visibility and drive sales for your online business. With large user base, easy-to-navigate interface and reasonable cost, social media helps your online business to reach out to millions.

Social media marketing helps your online business to connect with users who matters the most. Today social channels such as Facebook, Twitter, and LinkedIn are driving conversions for millions of businesses out there.

A website with clear value preposition and user experience drives instant conversions. It all starts with clear design, features and message with strong call-to-action buttons.

Also read our blog on, ‘How to make your brand communication more powerful’.

The post Five Ways to Streamline Your Ecommerce Website appeared first on PayU Blog.

Conversion happens when a user clicks on your ad and takes valuable action- it can be filling lead generation form, purchasing product or making a phone call. Therefore, we advise you to set up conversion tracking in order to measure the conversion rate. This data will tell the amount of business you have generated through AdWords Campaign. At the same time, you will be in a better position to select the campaigns which are more profitable.

Optimization of your Google AdWords account is all about discovering leaks in the existing campaigns. Leaks can be countless in number, therefore we can’t cover every single optimization activity. However we have tried listing some of the best optimization process which will help you set AdWords account as per your desired business goals.

Technical Optimization

Set Ad Rotation to “Rotate Indefinitely”

Ad rotation is a feature through which Google delivers your ad on both Search and Display Network. It rotates your ad if you have multiple ads within the same ad group. Rotation occurs because AdWords doesn’t allow display of more than one ad per single account at the same point of time.

Use this Rotation feature to define how often you want ads in the same group to be served relative to each other. Set this rotation to “Rotate Indefinitely” so that all your ads get an equal opportunity in the Google platform.

Analyze Keywords as per the Conversion Data

Once you have activated AdWords Tracking tool, you can start comparing ads and see how effective keywords are performing.  For example, if you have a keyword “Free Payment Gateway”, and it is performing with high conversion rates and low costs, than you should continue investing in it.

• Sort by conversions: to select keywords as per conversion
• Sort by conversion rates: to select keywords which generates maximum conversions
• Sort by cost-per-conversion: to analyze the conversion cost of keywords

Optimize Quality Score

Every time a user enters a search query, AdWords calculates the quality of your ad which gets triggered. It is the most crucial aspect which determines how often your ad will be served and at what position. It also defines the cost you need to pay per click. Your Quality Score is the principle parameter which tells the experience you are incorporating to the user. Two most important factors that impacts your quality score are:

• Ad Relevancy: Check how close is your keyword related to the ads.
• Landing Page: Design your landing page such that it becomes relevant to your ads.

Check AdRank

AdRank = Max CPC X Quality Score

If your Cost per Acquisition (CPA) is higher than the target CPA, then we advise you to reduce the bid with an average position of 1-2 by 25%. Similarly, increase bid by 25% to get more if you find your keyword lower than 3 AdRank.

Ad Group & Campaign Optimization

In case of Low Impressions

You need to create two campaigns if the location is under tier three slot. For example: If you are making a campaign on restaurants in Delhi, then there will be two different types of targeting:

Campaign 1

Select Delhi in the geo targeting option and trigger your ad with the keyword-best restaurant

Campaign 2

India selected in the geo targeting and running your ad on keyword- best restaurant in Delhi

Also optimize your bid according to the average position statistics and CPC commitments. You can add more keywords from the opportunity tab. don’t forget to add negative keywords on which you don’t want to trigger you ad. For example, if you are selling an expensive product, than select negative keywords like cheap or free.

In Case of Low Conversion Rate

The entire end result of your AdWords Campaign is driving conversions. Therefore it is necessary for you to keep a close eye on conversion rates and cost of conversions.

Stop running your campaigns if you find conversions below 2% at any given day of the week.  For example, if you are recording minimum conversions on Saturday, than immediately optimize your investments for Saturdays. Also pause keywords with 20 clicks and zero conversions.

Do A/B Testing to Optimize Conversions

Research should be the DNA of your optimization process. A/B test helps you to filter out your assumptions on the basis of testing results.

For example, if you A/B test between the phrases “Free Payment Gateway” and “Best Payment Gateway”, it is likely that you don’t get much difference between the two. However, you will be able to test the behavior of user searching for both the prepositions.

For Free Payment Gateway- Value preposition is free.

For Best Payment Gateway- Value preposition is trust and loyalty

Invest more in the campaign which is recording higher conversions.  If your test is unsuccessful, than try rephrasing your Ad. Break away from the old communication and try a completely new approach.

Optimization of Google AdWords is an ongoing process. There are numerous optimizations tips and we have tried to pick some of the best ones which will help you think in the right direction. Keep experimenting with your AdWords account to get the best conversions for your online business.

The post How to Optimize Your Google AdWords Account appeared first on PayU Blog.

A blog is a place where you host valuable content, market product or create a thought leadership channel. With minimal expense, you can engage your readers by simply publishing a blog.

Here are five top reasons why your online business should have a blog:

Increases Traffic

Think your website as a pond and blogs as fish in that pond. SEO are the hooks Google has in the water. The more fish you have in the water, the more likely you are able to be picked by Google. Blogs increases the value of your domain as it becomes more indexed in the search algorithms. It directly improves the organic visibility, thereby increasing website traffic.

Generates Lead

Every blog has the potential to convert a potential reader into your customer. Your content gives you the opportunity to generate leads, simply add a call-to-action button to each blog post. Add value preposition and tell your customers why your product or service is better than the existing competitors.

Thought Leadership

An active blog sends a positive signal to your audience that your business is alive. Posting blogs is the best way to establish your business as an expert in the segment you are operating. Your blog is an official platform to market your product, publish official communication and engage directly with the customers. Consistent publishing builds authority and breeds trust in the minds of your readers.

For example, PayUmoney publishes India’s first knowledge platform for SMEs  through  blog.payumoney.com. It is official blog product of India’s best payment gateway provider, PayUmoney.com. 

Supports Social Media

Publishing quality blogs increase your chances to get social shares. Social sharing brings traffic directly to your website. All you need to do is identify social media channel where your target audience is present. Start publishing your content at regular intervals. You can also create a newsletter to further market your content to a large audience base. Add social sharing buttons, so that your visitors can easily share your content.

Drives Long Term Results

Blogs are an effective medium to share your thoughts and insights to your audience base. It increases search traffic, customers trust, brand image and ultimately sales. Consistent engagement boosts loyalty and your audience will start segregating you from your competitors. It will give your online business a distinct advantage.

Also read our blog on ‘Tips to Increase Free Traffic to your Website’. Stay tuned in for more updates, insights and case studies. 

Lets Get Started.

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