Top-notch service

Customers are the centre of all business activities and look for foolproof service. To win their hearts and loyalty, it is essential to serve them well. After all, they trust the business with their money more than the product. Therefore, it may seem that they are using your eCommerce business platform for just a simple buy, but it is much more than that. They are looking to build a relationship where they are heard for feedback, concerns, and also improvements. Hence, ensure that your service is top-notch, from homepage landing to checkout. Focus on the website’s UX (user experience), such as a quick-loading site, informative content, beautiful yet responsive design, and so on. Remember, people are quick to judge businesses based on the website’s design, and you’ve only a few seconds to make an impact.

Engagement across windows

While your online presence has already got you one brownie point, it is important to enhance this benefit further by engaging with customers across social media platforms. Brand recall and brand equity are critical today on social media. Therefore, having an interactive engagement platform across the online windows is essential for more extensive reach and presence. And to achieve the same, one needs to plan it well with a proper social media strategy. This strategy should marry well with other offline marketing strategies and must be seen as exclusive to the online presence of eCommerce companies.

Adaptive and on-the-move

Technological advancement is taking place rapidly; therefore, to remain in the game rather than become obsolete. It is essential to be agile and adaptive. To start with, it is crucial to make a responsive design architecture for the eCommerce store that is adaptive to requirements and exclusive to each online platform. Remember, more people will browse your website via mobile devices and tabs (Google Chrome and Safari) than on desktops and laptops; hence, nailing the mobile UI experience is a must.

Cross-selling is a must, but not on the face

It is always advisable to cross-sell customers when they are browsing your eCommerce website. But making it too obvious would ruin the game completely. Hence, a balance between the two is important. Make recommendations when it is essential and as per the customer’s browsing history. Do not pop up with recommendations when your customer is highly engaged in a purchase on the eCommerce store. Remember, it just takes a click to abandon the cart and move on!

Checkouts are critical

You might be serving them with the best information and user interface throughout their buying journey, but if the checkouts are a pain, then you have lost the game. According to research done by Baymard Institute, there is an average cart abandonment rate of 69.82% due to a choppy checkout. Therefore, building a seamless checkout experience is critical for eCommerce businesses that involve no more than three steps of a happy buy closure. Moreover, the checkout should have a clean window design with payment options, coupons, delivery information, and item details listed for a quick glance.
These are the five proven ways to grow your eCommerce business. Each has its own criticalities and requirements. However, checkouts have their own criticality above all. PayU’s Token Hub offers eCommerce businesses a way to provide their customers with a safe and quick checkout. It provides you with a superior experience and the promise of security at all times. Our quick pay suggestions enable your customers to make a fact-based decision on the choice of payment mode in real time. Hence, making the entire buying experience seamless and quick.

FAQs

The post Grow Your eCommerce Business in India with These 5 Steps appeared first on PayU Blog.

Thus, it is safe to say that if you want to start a business, e-commerce might be a better platform than the physical establishment of the company. However, for new entrepreneurs, this might be a little tricky. To set up an online business, you must develop an understanding of where to set up the base and promote it, among other factors. This article will help you understand the steps in a more straightforward and organized way and learn how to start an e-commerce business in India.
Here is a breakdown of the procedure for starting an e-commerce business in India.

How to Build an E-commerce Business?

First, an entrepreneur should have a clear vision of what they want to sell in the market. An e-commerce business blueprint should be drafted, with research on the actual requirement of the product in the market, the competitors, the target audience, and the pricing of the same. See if one can enhance the development or add a ‘not available’ feature in the market.

Then, find a business model suitable as per the target audience, the product, and the approach.

What Are the Components of an E-Commerce Business?

Everyone wants to provide the best services to their customers. Still, the significant element to success for an ecommerce business is comprehending the necessary details, such as:

• Product quality and pricing
• Advertising your business on sites and pop-up ads 
• Customer engagement 
• Delivery of the product and customer support regarding the same
• Data security for the customers

Nailing these components can give an excellent boost to your business. Thus, one should thoroughly plan these components down to exact details, and that’s where the business plan comes in.

How Do I Make a Business Plan for E-Commerce?

Every business plan is drafted according to the product and the vision of the entrepreneurs. Still, for new entrepreneurs, this little roadmap will help you get a better direction for your aim, which is to start your own e-com business in India.

1. Draft a summarised version of your goal and vision.
2. Accordingly, mention the market research highlights in the sector and the findings.
3. Specify why your product is different and the services that you provide.
4. Reflect on how you expect to advertise your services and the marketing strategy.
5. Once you receive the order, think of how you will execute it in procuring raw material, logistics, processing, packaging, and shipping. Create a complete product cycle and its timeline of execution and delivery.
6. After understanding your business to the last detail, you can figure out the company’s financial boost or the capital required. If not, you have a pretty solid plan by which you can convince investors to invest their money in your business.

How to Identify E-Commerce and E-Business Strategies?

As mentioned, e-commerce strategies should focus on enhancing the experience for online transactions and business. They should mainly include the following:

• Better search engine optimisation (SEO) to help the website and the product to stand out online
• Marketing strategies on social media platforms, content creation for advertisement
• Easy-to-understand, user-friendly and simple web layout of the page
• Personalised experience and pay per click advertising
• Removal of possible bugs and errors in the encryption

After all the consideration, one can quickly build and launch a very profitable online store. However, to grow, you need to implement the following strategies.

• Once you have understood your audience, cater to their demands.
• Improve continuously and keep the audience reviews in mind
• Partner with a good firm with the same ideas and grow together.
• Reach out to the masses via an online platform and establish a presence there, keeping your motto the same for the business.

Conclusion

Some of the most outstanding businesses globally are still standing due to their originality, simplicity, adaptation, and excellent customer engagement. Most importantly, their success is due to the consistent quality of their product or service without compromise. We hope this article has given you a clear insight into how your business should be established, grow, and expand in the online market.

FAQs

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