But scaling and growing a business in India isn’t easy at all. It is because India has a diverse population. If we go by the stats from the census report of 2011, out of 121 crores, over 100 crore people speak 30+ languages in nearly 1600 dialects. Hindi is a widely spoken language in India followed by English. It is also seen that around 43.63% of Indians speak Hindi as their first language. It is spoken in 50+ dialects. Rural parts of India are dominated by local languages and dialects. Leveraging the Digital India initiative, 9 out of every 10 users prefer to consume content in their native language only (Source: Google).  

So, do you think relying only on English for business communications to customers in India is enough? Definitely not! That’s why PayU has launched a vernacular payment checkout solution – Checkout for Bharat. A customized solution for businesses like yours that will help you penetrate rural areas along with tier 2 and tier 3 cities. It will also help in breaking the language barrier between the customer and your business. Let’s find out how? 

What is Checkout for Bharat? 

It is a personalized payment solution for businesses like yours to offer vernacular checkout to customers in their native language. To start with, PayU is going live with Hindi language and in the upcoming months, Checkout for Bharat will be available in other native languages like Bengali, Marathi, Telugu, Tamil, Gujarati, and Kannada.  

Users will always have the option to switch between the languages anytime they want. Their preferred language will be saved for the next time they come again to make payments. With Checkout for Bharat, the customers will have an option to choose one preferred language. Our advanced APIs will detect the preferred user’s language on the web or mobile and offer the checkout page in that language. Even, the error codes and pages will be rendered in their preferred languages only. 

Is Checkout for Bharat the Right Fit for Your Business? 

Checkout for Bharat is beneficial for businesses: 

• Having or aspiring to have a customer base which is largely rural, tier 2 and, tier 3 Indian population.  
• Having their websites in vernacular languages and looking to build a checkout experience that enhances their customers’ payment experience. 

Why Do You Need Checkout for Bharat? 

Customers these days love a personalized solution that’s only built for them. Then, why should the checkout page be in English when you can offer it in their native language? 

With Checkout for Bharat, PayU enables businesses:  

• To provide an indigenous experience to their customers  
• To reduce poor experience for native language speakers and customer drop-off rates significantly. 

If you have a business presence in rural, tier 2, and tier 3 cities already or you are finding ways to tap into these geographies, Checkout for Bharat is the ideal solution for you! 

What Makes Checkout for Bharat a Choice for All Businesses  

Government Entities

The government entities such as railways, tax, and municipal corporations have to cater to customers from all parts of India. Giving a personalized checkout experience in their customers’ native languages would help them achieve enhanced customer satisfaction in their payment journey. 

Insurance, Telecom, OTT and EdTech 

Companies that fall into these categories usually have recurring billing cycles. Implementing PayU’s vernacular checkout experience for their customers would benefit them. They can easily tap into the audience in tier 2 and 3 cities of India including the rural segment. 

Online Gaming Platforms

Online gaming platforms have a varied customer base from all parts of India. With Checkout for Bharat, growing a business would become quite simple. They can offer a better user experience and achieve high retention rates effortlessly.  

E-commerce 

Checkout for Bharat can do wonders for SMBs and e-commerce giants having heavy penetration in tier 2 and tier 3 cities. It can also help businesses planning to tap into these untapped geographies. 

With a vernacular payment experience, they will get an edge over their competitors by offering a checkout experience in their customers’ preferred language. Establishing a better connect with their customers would become no big deal. 

Conclusion

Going vernacular strikes the right chords in many ways. It is certainly a delight for any native language speaker/reader. So, capturing the regional nuances would open up new avenues for any business and enhance the chances to be with you.  

So why wait, take the plunge right now and have an edge over your competitors right away! 

The post Checkout For Bharat: An Effortless Way To Expand Your Business Reach Across India appeared first on PayU Blog.

We, as an organization, are glad to have met and be associated with one such powerful woman – Vandana Chhabra. Vandana is the founder of an NGO called Vanaja Organics. The NGO aims at creating opportunities for a dignified living for underprivileged women by providing them vocational training.

Click here to read how PayU helped Vanaja Organics grow its business!

Getting back to Mother’s Day celebrations, this is the opportune time for online businesses to kick their Mother’s Day marketing efforts a notch higher.

According to data, one-third of Mother’s Day shoppers wait until a week before to make their online purchases, while 18 percent hold off until the last 48-hours.

So, don’t worry if you haven’t started with your Mother’s Day marketing yet! It’s still not too late. You have time between now and Sunday to target the Mother’s Day crowd and increase your sales. People like to do last-minute shopping. Here are five easy & quick marketing ideas to connect with your last-minute online shoppers:

1. Create Special Deals for Mother’s Day and Promote them Extensively

Creating promo codes, coupons or special deals for Mother’s day could be a great way of grabbing your audience’s attention and increase your sales. People love discounts! Therefore, you could offer them a discount on your existing products through coupons. Also, creating coupons would not take you much time. You can either get a page designed in-house terming your special deals or create a custom promo code using various online coupon makers.

Read more on Beginner’s Guide To Coupon Marketing Strategy here.

However, after you have created the special deals, it is essential that you promote them both online and offline. You can start with promoting your special deals on social media i.e. Facebook, Instagram, Twitter and also on various groups created specifically for Mother’s Day.

Also, you could promote it prominently on the landing page of your website so that it is the first thing that people notice after coming to your site. You could also use web push notifications to bring it to your customer’s notice.  Another way could be of sending push text messages to your database as SMSes boast amazing opening rates.

2. Make Good Use of Online Forums

There are many online forums like Reddit, Google+ and others. You could join some of these online forums, wish the mothers and offer your products or services, wherever relevant. To win the audience on these online forums, make sure you have quality content and post it only to extreme niches.

For instance, in Reddit, you will find, subreddits that will give you an idea of some of the narrowest and specific interests. You can find such subreddits for Mother’s Day and make good use of it! You could cash in on self-gifting too!

3. Make an Eye-Catchy Infographic

According to data, infographics can increase web traffic by up to 12%.

Make a small infographic around Mother’s Day that has easy-to-digest information of what you intend to do or offer them and circulate it on social media. Creating a small infographic would not take much time. You could hire a designer for a day or Do-It-Yourself! Also, you could post the infographic on Pinterest, as many people go there to look out for options!

4. Run a Contest on Social Media

People love free gifts! You can create a contest for people to post photos of them with their mothers or children and win exciting prices. You could also give them a voucher and ask them to visit your store for shopping, this Mother’s Day! There are chances that people will come to your store after winning vouchers or participating in the contest. You will then get a chance to showcase your other products and service, increase reach and boost your sales too.

5. Offer Free Shipping or a Click and Get Service

According to reports*, 9 out of 10 consumers admit that free shipping is the number one incentive to shop online more.

Also, since nobody wants to give overdue gifts, you can make your business stand out by offering free shipping (or at discounted rates) to make sure your customers give the perfect gift at the right time and are happy! Take a glance at how Aveda does it for its customers!

Also, if your target audience is in your proximity, you could ask them to order for their Mother’s Day gift online, or come and check your store and get the gift delivered at home, at the time they want, for free. You could also offer mid-night deliveries to your customers.

Conclusion

While we talk of mothers and their special day, it is interesting to share that Mother’s Day is the most searched keyword in India for the last 5 years. Don’t believe us? Well, Google trends tell us so. Have a look!

This is one of the reasons why you should consider having great campaigns around Mother’s Day (if you haven’t already). Mother’s Day could be a big sales opportunity for online retailers. Work not only on attracting new customers but also on delighting the existing ones with your products and services. Most importantly, think of it as a special day and a chance to grow your business.

If you are an online retailer looking to provide your customers with the best online shopping experience, sign up on PayUmoney for making your online payments smooth and hassle-free.

The post Mother’s Day: 5 Last-Minute Marketing Ideas To Boost Your Sales appeared first on PayU Blog.