But scaling and growing a business in India isn’t easy at all. It is because India has a diverse population. If we go by the stats from the census report of 2011, out of 121 crores, over 100 crore people speak 30+ languages in nearly 1600 dialects. Hindi is a widely spoken language in India followed by English. It is also seen that around 43.63% of Indians speak Hindi as their first language. It is spoken in 50+ dialects. Rural parts of India are dominated by local languages and dialects. Leveraging the Digital India initiative, 9 out of every 10 users prefer to consume content in their native language only (Source: Google).  

So, do you think relying only on English for business communications to customers in India is enough? Definitely not! That’s why PayU has launched a vernacular payment checkout solution – Checkout for Bharat. A customized solution for businesses like yours that will help you penetrate rural areas along with tier 2 and tier 3 cities. It will also help in breaking the language barrier between the customer and your business. Let’s find out how? 

What is Checkout for Bharat? 

It is a personalized payment solution for businesses like yours to offer vernacular checkout to customers in their native language. To start with, PayU is going live with Hindi language and in the upcoming months, Checkout for Bharat will be available in other native languages like Bengali, Marathi, Telugu, Tamil, Gujarati, and Kannada.  

Users will always have the option to switch between the languages anytime they want. Their preferred language will be saved for the next time they come again to make payments. With Checkout for Bharat, the customers will have an option to choose one preferred language. Our advanced APIs will detect the preferred user’s language on the web or mobile and offer the checkout page in that language. Even, the error codes and pages will be rendered in their preferred languages only. 

Is Checkout for Bharat the Right Fit for Your Business? 

Checkout for Bharat is beneficial for businesses: 

• Having or aspiring to have a customer base which is largely rural, tier 2 and, tier 3 Indian population.  
• Having their websites in vernacular languages and looking to build a checkout experience that enhances their customers’ payment experience. 

Why Do You Need Checkout for Bharat? 

Customers these days love a personalized solution that’s only built for them. Then, why should the checkout page be in English when you can offer it in their native language? 

With Checkout for Bharat, PayU enables businesses:  

• To provide an indigenous experience to their customers  
• To reduce poor experience for native language speakers and customer drop-off rates significantly. 

If you have a business presence in rural, tier 2, and tier 3 cities already or you are finding ways to tap into these geographies, Checkout for Bharat is the ideal solution for you! 

What Makes Checkout for Bharat a Choice for All Businesses  

Government Entities

The government entities such as railways, tax, and municipal corporations have to cater to customers from all parts of India. Giving a personalized checkout experience in their customers’ native languages would help them achieve enhanced customer satisfaction in their payment journey. 

Insurance, Telecom, OTT and EdTech 

Companies that fall into these categories usually have recurring billing cycles. Implementing PayU’s vernacular checkout experience for their customers would benefit them. They can easily tap into the audience in tier 2 and 3 cities of India including the rural segment. 

Online Gaming Platforms

Online gaming platforms have a varied customer base from all parts of India. With Checkout for Bharat, growing a business would become quite simple. They can offer a better user experience and achieve high retention rates effortlessly.  

E-commerce 

Checkout for Bharat can do wonders for SMBs and e-commerce giants having heavy penetration in tier 2 and tier 3 cities. It can also help businesses planning to tap into these untapped geographies. 

With a vernacular payment experience, they will get an edge over their competitors by offering a checkout experience in their customers’ preferred language. Establishing a better connect with their customers would become no big deal. 

Conclusion

Going vernacular strikes the right chords in many ways. It is certainly a delight for any native language speaker/reader. So, capturing the regional nuances would open up new avenues for any business and enhance the chances to be with you.  

So why wait, take the plunge right now and have an edge over your competitors right away! 

The post Checkout For Bharat: An Effortless Way To Expand Your Business Reach Across India appeared first on PayU Blog.

In General, to complete card payment on any website,

1. The user will either enter the name on the card, card number, CVV and expiry, or will use the ‘store card’ functionality provided by merchants wherein the user’s card along with name and expiry is already saved, and only the CVV needs to be provided each time to initiate card payment.

2. User will then be redirected to the bank’s ACS page – also called the 3d secure page – where the user will have to enter the OTP sent by their bank to their registered mobile number.

3. User enters the OTP and clicks Submit. If authentication is successful, following a subsequent authorization call from the backend team the user will be redirected back to the merchant’s website with the final transaction status confirmation.

Problems that customers face while doing card transaction:

1. Due to low internet speeds on mobile, the user may get dropped while redirecting to/from the bank’s pages, resulting in dropping of the transaction either in forward leg or return leg, forcing the user to close the browser/app.

2. In case bank ACS pages are not user-friendly and mobile optimized, the interaction results in a bad user experience and difficulties in user interaction.

3. User has to leave the merchant website/app to complete the transaction, increasing the number of browser hops in overall payment processing and this directly impacts user experience.

In this article, we will discuss a few solutions which merchants can use to optimize the card payment experience for their customers. To Solve all of the above problems for card transactions, PayU has come up with Native OTP flow.

What is Native OTP Flow?

Native OTP flow helps the user to stay on the merchant’s website/app and completes the Card authentication process of entering OTP on the merchant website itself, rather than redirecting the user to a 3d-secure page to complete the transaction cycle. This means that there will be one less point of failure or drop in the checkout process, and faster completion of transactions.

What are the advantages and why should merchants integrate this flow with PayU?

1. Native OTP flow improves Success Rates of card transactions by 3-5% depending upon the source of transactions. It has more positive impact on the transactions initiated from mobile phones, since it reduces drop rates due to user’s internet speed issues.

2. It improves overall user experience since multiple redirections are removed.  Also, the customer never leaves the merchant website, which helps in providing a seamless experience.

3. Best-in-class Dynamic Switching functionality at the authentication as well as authorization stages of card payments provides a high-availability network with multiple back-up channels, giving more stability and higher success rates. This is one of PayU’s USPs.

4. PayU works closely with all Issuers and keeps adding support for them for Native OTP flow. Wibmo, a leading ACS service provider for all top banks in India and an entity that is a part of PayU now, has worked with banks to create an ExpressPay flow – a server-to-server API-based authentication solution – that helps PayU provide seamless integration and direct connectivity with the bank’s authentication system.

5. PayU supports all major banks – 15+ banks including HDFC, AXIS, ICICI, SBI, KOTAK, RBL etc. – on this flow.

What other features are provided along with API based authentication and their impact?

Native OTP – Transaction flow

1. User navigates to the merchant’s website and proceeds to the checkout step.

2. User enter card details on the merchant website or selects a stored card.

3. Merchant initiates PayU’s Native OTP API on Proceed button over server-to-server call, which will act as an OTP generate request.

4. Merchant shows OTP entry page at Checkout wherein user enters OTP received against registered mobile number. 

5. On entering OTP, merchant initiates Validate OTP call to PayU, which validates the OTP with the bank followed by a server-to-server authorization call in case of successful authentication, and gives the final transaction status back to the merchant in a validate OTP API response.

Need modular SDK Solution?

In case a merchant wants to use PayU’s native OTP feature via SDK, We have our modular OTP assist SDK which will help provide native OTP functionality along with features like auto OTP Read and Submit feature for a more seamless experience.

All leading merchants in the market providing online services are currently using PayU to provide this seamless experience to their users including Flipkart, Phonepe, Freecharge, Swiggy, Zomato, Airtel, VI, MakeMyTrip, Yatra, FirstCry, OLA, Grofers and many more.

This feature has now become a de facto in the market, with a lot of exciting ongoing development happening around it to take it to the next level of frictionless payments.

Feel free to contact us to know more about this feature.

The post Native OTP Flow – Enhancing Cards Payment Experience appeared first on PayU Blog.

You can use 5 of our payment features namely Subscriptions, International Payments, Same Day Settlements, Payouts and PayU Assist. All these features help our merchants to accept/disburse payments easily and grow their business!

In this post, I have explained each one of these features and its benefits for the businesses.

But before you start reading our new features, I feel glad to share that the all-new PayU App is now live! Now, you can track your business performance, request payments, and create a business website – all on the go!

5 PayU Payment Features:

1.Subscriptions – One of the most challenging tasks for any business is to get recurring payments. With Subscriptions feature, you can set up and manage your recurring payments easily.

PayU’s Subscriptions feature allows you to set up subscriptions plans that best meet the needs of your customers. You can create a weekly, monthly, or yearly subscription plan or 3 levels of subscriptions with different pricing and services and collect payments effortlessly. Subscriptions make lives easier for both – the business provider and the customer.

I would recommend you offer subscriptions service to your customers if you haven’t already! PayU offers Subscription APIs that can be integrated quickly and easily on your website. Click here for Subscription APIs and to know more benefits of Subscription-based payments.

This is how a subscriptions page looks like on the PayU dashboard:

2. International Payments – Today, all online businesses aspire to go global! Expanding internationally helps in generating more revenue and a greater reach to people.

With a payment solution provider such as PayU, you don’t need to worry about collecting payments in multi-currency from your customers. We understand that customers would come back to shop from your website only if they get an option to pay in their local currency.

Hence, with PayU’s International payments feature, we allow you to accept payments in 100+ currencies and make the whole payment experience smooth for national as well as your international customers.

If you too want to Accept International Payments with PayU, get in touch with us here.

Also, we are proud to share that we have been doing great in our International Payments Business. Read this story: PayU India Services Over 1Lakh Merchants in International Payments Business!

3. Same-Day Settlement – We know small businesses and startups rely on their daily sales to maintain and improve cash flow in their business.

Having money in the bank helps in keeping everything moving, whether its employees’ salaries or electricity bills! And it goes without saying, getting money on the same day gives a boost to the business and helps in managing the day to day activities.

With PayU’s Same Day Settlement Feature, merchants can receive settlements on the same day of the transaction, via IMPS. They simply need to get in touch with their Relationship Manager and sign the agreement. Read this for more details: Same Day Settlements for PayU Merchants

4. Payouts – We all know how business work! There are times when we get busy in our work so much that we forget to release payments. And when we realise it, the banking hours are over! What do you do in such situations? Well, there is no option but to wait for the next day!

After talking to our various merchants and discovering that they were facing similar issues too, we recently launched PayU Payouts.

PayU Payouts is an easy and automated way to disburse bulk payments to any account instantly, at any time! Businesses can integrate Payouts in their system through API and send money to their receivers’ accounts via IMPS, NEFT or UPI.

Apart from making immediate bulk transfers via the widest range of online payment methods, you will also be able to track and download transaction reports easily through your PayU dashboard. This will help you manage your payments and grow your business!

If you are already a PayU merchant, click here to get started by signing an additional agreement.

If you are not a PayU merchant we would suggest you read about this feature more, with this one minute read: Disburse Bulk Payments in Minutes with PayU Payouts

5. PayU Assist – Customer service plays a huge role in the growth of a company. At PayU, we make sure that all your queries are resolved on time so that you can perform and deliver better. With this in mind, we recently launched “PayU Assist – One Place to Resolve All Your Queries”.

It is easily accessible on help.payu.in. Chat with the PayU Buddy to find answers to all your queries. If still not satisfied, you can raise a ticket (and also keep a track of it).

Try Other PayU Payments Features:

1. PayU Payment Links: Know How to Accept Payments Online Using PayU Payment Links
2. PayU Buttons: Add a Payments Button on Website or Blog and start collecting payments in no time!

Conclusion

By using these features, you can manage your payments as well as grow your business!

Still not sure on how to proceed further?

The post 5 PayU Payment Features You Can Use to Grow Your Business appeared first on PayU Blog.