Social Media Trends 2020: 7 Things To Look At

We have prepared a quick guide and thrown some light on social media trends 2020. This will help you make your brand stand out in the market!

1. Rebuilding Trust: Be Transparent

2020, in some ratio, was a roller-coaster ride for trust on social media. In recent months, users and media observers have raised questions on privacy, ethics, and accuracy. A recent study by a media giant says that 60% of people no longer trust social media.

So, what is the solution? Social media trends 2020 show that smart brands are focusing less on maximizing the following base and more on establishing transparency.

Here’s a list of quick do’s to combat this fight:

• Create communities on social media
• Share insightful and researched content
• Incorporate filtered influencer marketing
• Run contest and focus on user-generated content
• Improve customer experience on different platforms
• Align best resources for ORM

The motive should be to let your customers put their trust in you. The personification of your brand is the best thing to do to stay on top of your customers’ mind.

2. Effective Video Marketing

Research suggests that videos out-rule all the other form of content. There are various types of videos like a tutorial, testimonial, events, vlogs, demos etc.

Videos that show human figure and has a personal touch allow a company to put a face to the business. It enables prospects and customers to get to know who leads and works in a business. We have a detailed guide on Video Content Marketing: Top Trends Of 2018 that will give you 360-degree knowledge about video marketing tools and best practices.

When it comes to social media platforms, experiment and see which type of video works the best for your brand. Make sure the length of the video is within 3 minutes. That is the average watch time since social media platforms are scrolled by users on the go! Create a checklist as to which format works on which platform. For example, Instagram does on support GIF format. It also has limitations for videos that exceed one minute.

3. Using Paid Ads

The bitter fact is we are in the pay-to-play era on social media platforms. Marketers have realized that to be the best player, it is mandatory to increase social ad-budget. One in every four Facebook pages now uses paid media to achieve the end goal. Back in 2012, on average, a brand could reach out to 16% of the audience without spending a penny. Today, this number has come down to just 6%.

Here are some tips before you plan your ad-spends:

• Understand and target the right audience
• Experiment with different ad formats
• Repurpose content from top performing organic content
• Invest in quality rich content
• Split test to analyze the performance

4. Experimenting Micro Influencer Marketing

In the past couple of years, social media influencers have become a major trend. There are Instagram stars, Twitter influencers, YouTube millionaires. These people have a huge following and a single post by them is instantly seen by hundreds of people. With an upsurge in the number of social media influencers, their prices have sky-rocketed. Hence, businesses are now in search of an alternative. This is where influencer marketing comes into the picture.

Who are micro-influencers?

As opposed to major influencers, micro influencers exist in every marketing strata. Unlike major influencers, they do not have a massive following. Usually, they have a following of about 10,000 followers but most of their followers are genuinely interested in what they have to say. The best part is that they are very engaged in what they do. Since they are not highly targeted by advertisers, they are trustworthy and down to earth. They hold a lot of marketing potential.

While you shortlist micro-influencers for your brand, make sure you pick up the accounts that are relevant to your business/ brand. Check their activity logs, interactions and have a quick verification (by verifying documentation, checking their collaborations etc.). Be aware of fraudulent cases and fake profiles!

https://youtu.be/8qJSfuSWOHU

5. Being Real Time

The near future of social media marketing is real-time marketing. Social media trends 2020 calls for 24/7 customer support, chatbots and social media monitoring in case of any social media crisis. This world where we live in now has no time to wait! Today, consumers want to be heard and get answers real-time. Not to mention, social media never sleeps. Consumers continue to use products, talk about them, and buy a new product anytime. To stay at par with this fast pacing world, we have automated tools that notifies when your brand is mentioned anywhere, can help you schedule your post anytime and generate an automatic reply. So even when you are sleeping, your social media isn’t.

Pro Tip: Twitter is the best platform when it comes to being a part of a real-time conversation. Keep a tap on your industry news and make sure you don’t miss out on getting your brand and your consumers engaged.

6. Making The Best Of Stories

Most of the social media today have enabled the stories feature. This is a feature that allows users to post photos and videos that stays on the profile for 24 hours. They are not only fun and creative, but they are also an awesome source to increase customer engagement, creating brand awareness and driving traffic to your website! Looking at the growing usage of social media on smartphones over a desktop, this feature of social media has a lot of hidden potentials.

Stories are visuals which are meant to be created and consumed on the go with nothing more than a smartphone and a creative eye! Since they are ephemeral, there’s more room for experimentation too! Stories feel immediate, real & personal.

To creative effective stories:

• Do a competitor analysis
• Understand your audience
• Tell a ‘story’ and be authentic
• Use effective CTAs
• Get creative and provide value

7. Using Personalized Messaging

The trend suggests that, across the board, people are spending more time on messaging and less time sharing the news on social media platforms. This shift from public to private spaces is changing the expectations of customers. A recent survey suggests that 9 out of 10 customers prefer one on one conversation with their favorite brands. It further says that getting in touch with the company personally makes them feel confident about their brand.

Create automatic replies on your Facebook & Instagram page. Have an active ORM Team and keep them well-versed with your product/ services provided.

Pro-tip: With all the ease of technology, setup bots to assist a visitor on your social media platform. It is the best way to scale your customer service efforts and create a better experience.

It is no wrong in saying that social media is here to stay. Social media trends 2020, as projected hold a lot of potential if understood well. Proper planning, powerful strategies and best execution on social media platform can do miracles to a brand. Stick by the above-mentioned listicle to rock this year!

With all the marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Be a part of PayUmoney family to enjoy the best payment gateway experience. Grow your business effortlessly!

The post What Does Social Media Trends 2020 Exactly Look Like? appeared first on PayU Blog.

Placing Adverts

It may seem like a cake walk, initially – put the copy (text), image and link together and voila! It’s done. Here’s the catch! Just when you think you are done is when you actually have to begin. Understanding the mindset of potential customers is of utmost importance. Which ad placed where will catch people’s attention and make them click on the link provided by you.

As business and marketing on Facebook is increasing rapidly, it has equipped itself well in terms of technology and promotional options for businesses. Facebook has the following ad placements to offer businesses:

Image Source: Facebook

Here’s a simple differentiation:

News Feed v/s Carousel Ads

Newsfeed ads appear on the main fold of Facebook homepage. The main flaw here is its visibility. The chances are high because:

• The user would smoothly scroll through his homepage content and eventually miss out on your ad.
• The size, look and feel of the ad is exactly similar to any other update on the Facebook home page.

  News Feed Ad. Image Source: Facebook

Carousels are a type of news feed ads, but still, the difference persists. In carousel ads, you can upload multiple products, thus giving your audience some time to build an opinion about your products. Carousels give out more information with regards to the products, price and your business (through call-to-action).

Carousel Ad. Image Source: Facebook

Right Column Ads

These are small ads with limited words and images. They appear on the Facebook homepage but more often than not, they go unnoticed. As per recent updates, Facebook has recognized the issue with right column ads and have certainly concluded that these ads will be revamped and transformed into a design more noticeable and profitable to advertisers.

Right Column/Side Ads

Instagram Ads

Since Facebook shook a $1Billion hand with Instagram to strengthen their friendship in 2012.  Instagram will pull data from your Facebook ads (copy, image, links). So, now you as an advertiser, can increase your reach manifolds by stretching your customer base to Instagram as well.

Instagram Carousel. Image Source: Facebook

The above are the usually used formats or placements of ads used by businesses to strike the cord with their potential customers or users. Be it for app installs, engagement or lead generation,  They serve multiple purposes for both mobile and desktop.

Wrong Audiences

More than the placement of the ad, the audience targeted is important. There are over 1.94 billion active monthly Facebook users globally and the number of active brand pages is even more. Just image each of these brands targeting all the 1.28 billion people on a daily basis,  irrespective of or overlooking their :

• Age
• Gender
• Job title
• Interests
• Geography
• Website Visitors
• Past likes and so on.

Target Audience Mapping on FB

Hint: Targeting random audiences also reflects on your campaign costs, reach. Hence, to make the most of your budget and business, choose the correct audience which aptly fit into your strategic plan. Marketing on Facebook is all about picking the right segment and genre of viewers. For example, if you cater to sports category, targeting men is more advantageous to display your adverts and promote your product.

Also, another set of information to grasp under this title is:

• Normal Retargeting – In simple words means winning back your former targets. With custom audience targeting, you can reach out to the ones who missed out on your ad – intentionally or otherwise. So, here you can upload your own customer database (email id, phone number, etc.) and target that particular segment.

• Dynamic Retargeting – Whereas in dynamic retargeting or remarketing, you have the liberty to advertise your products to your entire target market.

Retargeting audiences or remarketing can be done easily using Facebook Pixel feature.

Expensive Advertisements

Advertising on Facebook is definitely pocket-friendly than any other traditional medium, but the catch here is to spend wisely. Many times due to lack of knowledge, advertisers spend a bomb in the first round of advertising itself, which may or may not result in their favor.

Hint:  Test your market first. It is not about doubting your audience targeting plan. It is about how your target audience is receiving the ad. Create 4-5 ads and run them at low cost at first. Understand and analyze the results and then go ahead with the ad which reached more people. This will help you save both time and efforts. Now, here the question arises: How to do keep a check on all of this? Just gain INSIGHTS!

A sneak peek into an anonymous FB page insights.

Faulty Ad Copy

An image talks a thousand words, but the ad image or creative on Facebook is restricted to only 20% text on it in FB ads.This means if there is a sale, then not all information about the sale can be mentioned in the image. Often, due to exceeding word character limit in the entire ad, makes the ad look incomplete. Also, at times correct Call-to-Action buttons are not selected which confuses the audience as to what exactly you want them to do  – ‘Shop now’ or ‘Like page’.

Hint: A text and headline followed by a link to redirect your audience are essential. These ingredients will complete your ad. Yes, there is word character limit to the ad copy on Facebook. But what really matters beyond the copy character count is its relevance. A well-written will persuade the users to drop by your website and have a look at your products.

For example: Give the best;

• Text to your ad. It is free of any character limits per se, but on the timeline, it will showcase only three lines or so and the rest of the text will be displayed under “Read More” title.
• A headline in the ad like “Sell on Facebook” or “Facebook for Business” it appears bold so you can see what the ad is about.
• Link description is mentioned in small and doesn’t appear anywhere else except FB timeline. Write a beautiful description but, it is advisable to keep it short as, the leading social media site, will not show the full description.
• CTA is another thing which needs to relevant than best. If it is a “page like” campaign then, use the tab for ‘Like page’ only or if it is for “sale” then use ‘Shop now’.

Bad Images

Irrelevant Ad Image & Copy. Image source: Adespresso

In this advertisement, neither the image nor the copy explains the purpose of the ad.

Images are everything your that your audience feels connected and attracted to apart from your ad copy. Using irrelevant or low-resolution images turn off the audiences and hence result in low enagagement.

Hint: Use relevant and high-quality pictures. As mentioned above, a text-heavy image is ranked low Facebook thus reducing the reach of the ad. Less the text is better. Facebook is moving towards dynamic content like video ads. Instead of placing all your ad with images, try putting up a video in one or two instead. Insights should be good!

Video Ads

The leading social media site is moving towards video ads, because as per their rigorous research: over 100 million hours of video are watched every day on Facebook. This proof is enough to open up your mind towards considering video advertising on Facebook for upscaling your business.  Video ads are not only about the ‘trend’, this is how it is beneficial:

• Instead of writing about your product or brand, ‘show’ your product to the people in a video format. This helps your audience know your product range better.
• Keeping the above-mentioned statistics, video adverts have higher recall and recognition value.

Image Source: Facebook

Wrong Links

This is a rare phenomenon, but it does exist. Advertiser, though by mistake, tend to link the link description with wrong landing page link, thus pushing the audiences onto irrelevant site by default.

Hint: Accurate linking for redirecting your audiences to the correct page is of utmost importance. If you want your audience to be redirected to a correct landing page for registration (event, app, etc..) then make sure the link is functional.

Facebook ads are one of the most powerful and cost-effective ways of reaching your audience. By avoiding some of the small mistakes like those above, their effectiveness can be significantly increased.

Now that you know how to build good adverts on Facebook, here’s what you should know next about optimizing facebook advertising .

The post Facebook Advertising: Commonly Made Mistakes appeared first on PayU Blog.

With easy-to-navigate interface, niche targeting and vast reach, Facebook provides opportunities for millions of online business to drive sales effectively. If you are reading this, you have already formulated your Facebook Business Page and perhaps you have familiarized with the layout.

Every Facebook business page starts with small and a well-researched plan can really result in increasing your fan base. But how do you actually get people to visit your FB business page? How do you get them to like it and engage with it?

As a Facebook business page moderator, your outreach plan should always involve three primary elements: content, outreach and learning.

Why you should increase your fan-base:

• Increases Popularity
• Builds Trust
• Attracts more Visits

And we at PayUmoney Knowledge Platform, illustrates a complete step-guide to increase your Facebook fans:

Step 1: Provide Complete Information

Provide accurate and complete information about your online business. It should include long description, mission and company overview with attractive cover image that relates to your product or service.

Your creatives such as profile image and cover image should reflect who you are and what you do. Also include:

• A link to the website
• Overview of what you offer
• All relevant information that helps a reader to understand you
• Contact number and service email id

Step 2: Invite FB Friends

Facebook invites are an excellent way to reach out to your contacts and bring them to your Facebook business page. Your existing Facebook friends, customers and family will be more willing to connect with your FB page.

Ask them to like your page and engage with the posts. This feature is quite effective as it will give your Fb business page an initial and much required social push. Also upload your list of email contacts to your page and invite them to like your page.

Don’t be shy to approach friends in a personal message, instead send page links and tell them to share it.

Step 3: Try Networks

Make your Facebook page as much as discoverable as possible. Promote it across various marketing channels such as Pinterest, Twitter, LinkedIn and Instagram. If you have offline stores, than do paste your page links in the storefront or front window. Always include social plugins such as Like-Button or Like Box every time you send newsletter to your user base.

Step 4: Optimize your Website

Activate important social plugins across site as it helps to associate your website with your official Facebook Business Page. It is also an important way to tell search engines about your FB page. This is an effective way to increase your fans organically.

Adding widgets such as Like Box, News-feed box, Activity Feed and Share-on-social-media invites website readers to like your page. It gives them an additional engagement platform with your online business.

Step 5: Create Value Content

Value preposition comes with the content you create and share with your audience base. If you are tuned with what they need, you’ll have a good engagement with the content you publish.

There are two ways to share content on your Facebook Business Page:

• Direct: Publish content that links directly to your website or landing page with the lead form
• Indirect: Publish content that is friendly, easy, shareable and links indirectly to your business

The key to generate leads on your Facebook business page is to post variety and diversified content that aligns with your business goal. Don’t bombard your Facebook page only with the promotional content. Instead share content which engages your user with the brand you are propagating.

Also read our blog on, “How to Improve your Facebook Business Page”. Stay tuned with PayUmoney and groom your social channels like never before.

The post Step-Guide to Increase Facebook Fans for Free appeared first on PayU Blog.

Conversions can be either filling lead generation, making a phone call, purchasing your product or just increasing brand engagement through page likes, comments and shares. Advertising and then optimizing Facebook Adverts can generate huge profit for your online business. But at the same time, it requires consistent invention of new ways.

In this blog, we will guide you how to optimize your Facebook Ads while maximizing conversions. We have covered some of the most prominent steps which will help streamline your Facebook account as per your business goals.

Install Facebook Pixel on Your Website

The first step to track performance of your Facebook ads is installing FB pixel on your website. It helps you to find out which ads are successful. Through pixels, you can also track the behavior of consumers interacting with your website. You will know which ad converts the best and accordingly you can optimize other ad sets.

A/B Testing Method

A/B testing, is a method through which you find which elements work best on your target audience. It helps you compare the performance of two different ads for the same campaign. It is one of the most important method for Facebook Ads Optimization. It includes testing images, headlines, Ad copies, demographics and titles to identify the best performing ads.

It becomes quite hard for you to predict which Ad campaigns work for you unless you have multiple campaigns. But with Facebook A/B test, you can quickly test multiple Ad sets with their respective target audience.

We will recommend you to invest in campaigns with high conversion rate and low cost per sale.

Ad Targeting Optimization

Facebook demographic has been improved dramatically and it has boomed the way ad targeting is done. Once you have created a perfect Ad, it’s time for you to find perfect audience. Imagine what results you will get when ad a related to Free Payment Gateway is displayed to a school going lad.  You can reach millions of users all over the world by identifying your target audience and filtering them out as per:

• Location
• Gender
• Interest
• Age
• Purchase Behavior
• Education
• Custom Audience

Use Facebook Custom Audience to select audience which can be your prospect customers. It will help you to filter audience set on the basis of gender, geographic distribution, interest and behavior.  If you have found well performing Ads towards a particular group of people, you can easily identify their behavior and interests. Facebook allows you to reach such groups by building look alike audience. You can create lookalike audiences in Facebook’s Ads Manager or Power Editor.

 You can reach to similar people who have shown interest in your products or services. This will help you to expand your audience base and obtain better conversions.

Look beyond Conversions

 “Consider CPM for each TG, improve CPC & maximize your ad spend on an audience with lower CPM”

• CPM directly affects your CPC
• Ignoring it can increase CPA

 Design Targeting Optimization

“Before optimizing a FB ad, make sure the ad has reached at least 1,500 people”

• Identify Audience behavior
• Give Value Preposition
• Relevancy b/n ad and Landing Page

Optimization of Facebook is an ongoing process. Keep experimenting with your FB Adverts account to get the best conversions for your online business. Also read our blog on, “How to optimize your Google AdWords”.

The post How to Optimize Your Facebook Adverts appeared first on PayU Blog.

It helps you to start a targeted ad campaign and increase visibility of your brand. You can set a desired budget which you want to spend over a set period. Clicks at Facebook can cost you less than $1, depending upon the audience and reach you are targeting.

Facebook directs users to your Fb business page or to the landing page where you want users to fill lead generation form, make a phone call or buy any product or service.

Steps to Run Facebook Ad Campaign

Step 1: Log in to Facebook Account

Simply log in to Fb Account, then click on “Create on Ad” in the dropdown menu next to the home button. It will take you to “Advertise on Facebook Page”.

Step 2: Choose Objective

You need to define the KPIs for your Facebook Adverts. Facebook gives you the freedom to select from a wide range of specific business goals. Some of them are:

• App Engagement
• App Install
• Post Boosts
• Offer Claims
• Page Likes
• Website Conversions
• Video Views
• Event Responses

Step 3: Create Your Advert Account

Enter your account information and fill necessary information such as account country, time zone and currency. All your advertising billing and data will be recorded in the currency and time zone of your choice.

Step 4: Define Your Audience

You need to experiment with several targeting option available here at Facebook Adverts. These experiments will help you in finalizing the audience that best fits your business goals.

Facebook targeting tool takes into consideration all the major prospects so that your ad gets trigger to the most relevant audience.

You can choose between a specific audience (age, location, gender, language etc.) or a broad audience. If you driving traffic to your website is the primary objective, then focus on audiences who can become potential customers. Otherwise, you can select broad audience if you just want to build general brand awareness.

Step 5: Set Placement

Select apps and services offered by Facebook, where you want to run your Facebook Adverts. The available placements are:

• Facebook feeds (mobile and desktop)
• Facebook right-hand column
• Instagram
• Audience Network

We recommend you to select “Automatic Placements” as it will automatically show your ad to audience in the place likely to perform best.

Step 6: Allocate Budget

Facebook allows you to choose either a daily budget or a life time budget. Daily budget will run your ad continuously throughout the day. Daily budget for an ad set is $1.00 and must be at least 2X your CPC. However if you want to run your ad campaign for a specific period of time, then go for Lifetime budget option.

Step 7: Choose the Format of Your Ad

Choose how you would like your advert to look.  You can either select single image ad or a multi-image image (Carousel).  A carousel is three to five scrolling images that comes with no extra cost.

For Single Ad Image

Text: 90 characters

Link Title: 25 characters

Image ratio: 1.91:1

Image size: 1200 pixels x 627 pixels.

For Multi-image ads

Image size: 600 x 600 pixels

Image ratio: 1:1

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Your image may not include more than 20% text.

Also read our blog on, “Grow your Business with Google AdWords”, Stay tuned for our next blog on, “How to Optimize Your Facebook Adverts”.

The post How to Run Facebook Ad Campaigns appeared first on PayU Blog.

Facebook adverts ensure that your money is spent wisely as it allows you to target audience specifically as per age, location, and behavior. It makes it easy for your online business to reach people who matter. Even on mobile, it makes it nearly effortless for prospects to submit their contact info, thereby increasing the possibility of generating high-quality leads.

Here are a few tips which you can use to start advert campaigns:

Set Free Business Page

The Facebook business page gives your business an online presence. It acts as a medium to connect with customers looking to avail your products and services. Update your page and make sure that you complete your company story. Fill about-us section, vision and description that clears the segment in which you operate.

Boost Posts & Choose Advert Audience

Show your posts to more people by using Boost Post option. You can specifically target people as per their location, age, and interests. Facebook Adverts Manager allows you to refine your audience, add budget and connect people who matter to you. Reach people by showing adverts before they have searched for you. Specific targeting ensures that your advert budget is spent wisely.

Read: Commonly Made Mistakes in Facebook Advertising

Reach Customers You Know

With a custom audience, you can connect customers you already know. It protects your privacy by displaying your posts only to relevant people. Engage your audience with diversified and unique content.  Scan your friend’s list and bring to like your page, purchase your product or fill in contact details.

Measure Adverts

Measure your adverts and analyze the behavior of users coming to your page. See how many people buy your products/services through advert manager. Also, evaluate the performance of your adverts. Try creating new adverts at regular intervals that your prospective customers will love.

Re-market To Website Visitors

Re-target the ads to visitors who have already visited your website. Facebook re-marketing is an effective medium to reach out to customers who have already shown their interest in your products and services. Remind such customers through Facebook adverts. It increases the chances of converting such prospects into potential leads.

Also, read our blog on ’10 tips to improve your Facebook business page’. Stay tuned to PayU Knowledge Platform and grow your online business.

The post How to Drive Online Sales Through Facebook? appeared first on PayU Blog.

Here are few steps which you can follow to increase your fan base:

Step 1: Provide 360 Degree Information

Provide complete information to users browsing your Facebook business page. Fill about-us section, mission and long description along with an engaging cover image that justifies your products and services.

Cover & profile image is the first line of communication between you and your users. Your image should figure out who you are and what you do. Also don’t forget to mention your website URL, as it helps users seeking more information.

Step 2: Invite Facebook Friends

Facebook invites are an excellent way to increase likes. Use invite option and grow your potential to draw more likes and engagement rates. Make admins of other popular pages as your friend and ask them to invite their Friends.

Step 3: Get Followers from Other Networks & Email

Use other social channels such as Twitter, Instagram, Pinterest and Email to increase your fan base. You can run your campaigns according the trending hashtags and create a buzz about your brand instantly on Instagram and Twitter.  Also shoot mass email & invite them to like your page.

Step 4: Optimize Your Site

Add Facebook button on your website and put Facebook Activity feed on your blog. When a reader subscribe to your blog, instead of giving them the traditional confirmation email, ask them to like your Facebook page. Put various Facebook buttons such as Like Button, Share Button, Send Button, Follow Button, Activity Feed etc on your website. 

Step 5: Use Facebook Advertising to Grow Initial Fans

Advertise your Facebook business page to those interested in your niche segment. Use Facebook advertising as it ensures that your budget is spent wisely while targeting specific group according to age, location and interests. Re-target the ads to visitors who have visited your site and blog.

Also read Social Media Marketing Tips for your Business. Stay tuned with PayU Knowledge platform for more insights and case studies.

The post How to Get Real Facebook Fans appeared first on PayU Blog.

Home to 1.4 billion monthly active users, Facebook opens a plethora of opportunities to increase reach and visibility. With large customer base, easy-to-navigate interface and reasonable cost, Facebook can help your business grow with full potential. Facebook ensures that your money is spent wisely while targeting relevant age group, location and interest as per your requirement.

Here are few tips which you can integrate to optimize your Facebook page and grow its potential to get notices and likes.

Put Clear Cover Image

Cover image is the first line of communication between you and your users. Your cover image should figure out who you are and what you do. Make sure you are choosing an engaging cover image that justifies your products and services.

Optimize Profile Photo

Pick a profile photo which can be easily recognized by your potential fans. It is the profile photo which users will see the most after your cover image. It can be your company logo or a head-shot of your premium product. Always keep in mind that Facebook requires a dimension of 180 to 180 pixels even it is 160 to 160 pixels in the desktop version.

Be Engaging

Create engaging content that boosts your Facebook business page. Engage your fans by running contests, brain teasers and puzzles.

Great Content

Content is the most valuable driving force which can increase reach and engagement rates. Publish content which is creative and valuable. Even if your main goal is to generate leads, you shouldn’t promote your product in every news-feed post. Instead create a knowledge pool through blogs, info-graphics and images.

Be Consistent

Determine ideal timing and frequency for publishing your content. It is an important consideration as it affect how successful your Facebook business page will perform in the long run. Post content regularly as it keeps your readers interest alive.

Diversified Content

Maximize your Facebook juice right from the start. While posting photos and videos are proven to be engaging, too much of it can be bad for your business page. Therefore try publishing diversified content such as articles, posts, offers, info-graphics etc.

Image Posts

Use high definition and engaging images to boost engagement. Image posts are proven to be the most engaging posts when compared to simple text posts.

Read: Commonly Made Mistakes in Facebook Advertising

Use Hashtags

Hashtags play an important role in driving traffic to your page. It is quite critical for your post’s overall reach. Hashtags helps your post to engage with the latest trends and news feed.

Complete About-us Section

An incomplete about us page results in missed traffic. Don’t forget to update your about us page with proper business goals and services. Also use important links for readers seeking more information.

Add CTA

Using Call-to-action button is a great way to drive traffic. Try options such as- Sign up now, Call now, Register Now, Use App, Send Inquiry etc. and customize it with a destination URL.

Also read Social Media Marketing Tips for your Business. Stay tuned with PayU Knowledge platform for more insights and case studies.

The post 10 Tips to Improve your Facebook Business Page appeared first on PayU Blog.

Below, we break down the ways which can help drive your social media strategies on different platforms.

Facebook Marketing

With large customer base, easy-to-navigate interface and reasonable cost, Facebook can help your business grow with full potential. It also ensures that your budget is spent wisely while targeting specific group according to age, location and interests.

Twitter Marketing

Marketing on Twitter is quite simple, probably even more so than Facebook. You can run your campaigns according the trending hashtags and create a buzz about your brand instantly. However, targeting options are slightly limited when compared to other social media channels.

LinkedIn Marketing 

LinkedIn is more professional channel when compared to Facebook and Twitter. It is because of this reason the cost to advertise is much more excessive. However, here you can create thought leadership for brand by specifically targeting audience.

The Social Road

Set Business Goals: Your social marketing strategy should serve business goals.  

Set Marketing Objectives: Define and execute marketing strategies that can serve set goals. It can be generating leads, driving sales or establishing brand identity.

Create Measurable Goals: Make your objectives specific, measurable, achievable and time-bound.

Research Competition: Research your competition as it keeps you apprised of their marketing strategies.

Effective Content Strategy: Create an engaging content strategy that boosts your social channels. Content and social media are synonymous to each other. And if implemented effectively, it can do wonders for your social media marketing

Choose channels wisely: SMBs sometimes create accounts on every social channels without researching which channel will bring the best conversion rates. Choose the best social channels by using information about your customer base.

Also read four reasons to sell on social media. Grow your business with PayU Insights and Knowledge platform.

The post Top Social Media Marketing Tips For Your Business appeared first on PayU Blog.

Social media has opened an entirely new world for sellers across India and around the globe. Sellers have now realized that they can engage their customers directly through social media. It’s a powerful strategy that helps sell your products, establish credibility and win customers.

You can sell your products on social media by simply designing a free Webfront using PayU tools.  It helps you to create an online presence of your brand.

Design your free Web front and share its URL across the web on various social media platforms such as Facebook, WhatsApp, and Twitter. Customers can click on that URL and reach to your webstore within seconds.

Integrate PayU to your website as it is easy, quick and secure way to sell your products on social media. PayU offers ready to use integration kits! Also get a free payment gateway to collect online payments from your customers. Sign up for PayU and grow your business instantly.

With all the marketing efforts, it is a good idea to have an all-in-one payment gateway service provider. Trusted by over 3.5 lakh+ businesses, PayU is instant, secure and quick. Sign up now and grow your business effortlessly.

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