How To Do YouTube Marketing: A Success Story

ALS Ice Bucket Challenge

This viral marketing effort is no mystery or an unknown fact to anyone today. It all began with a small idea generated by an NGO making die-hard efforts to save patients infected with ALS disease. The popular challenge centered around a basic concept of :

• Dump a bucket full of ice water
• Capture it in a format
• Upload on social media with relevant hashtags (#)

In no time the challenge became a hit among the young and old! As per curated numbers, approximately 3,07,600 posts were created on Facebook and Twitter. YouTube was buzzing with celebrity videos performing the challenge. The final outcome of this innovative activity was, it helped raise $115 million in a short time span.

Hence, ALS Ice Bucket challenge is considered as a classic example of zero budget marketing efforts. Watch the video here:

Video Source: The Tonight Show Starring Jimmy Fallon

What Type Of Video Work Best On YouTube

1. Explainer & Tutorial Videos: Well-designed How-to guides are always helping and leaves your customers with satisfaction.
2. Thought Leader Interviews: Interviews with industry experts or thought leaders can help you amplify your company’s credibility on the platform and in the industry.
3. Video Blogs/ Vlogs: Vlogs are video form of expressing your blog. There are many ways to create quick and attractive vlogs to gain more viewers!
4. Customer Testimonial: These kinds of videos work the best to gain customer and user trust. Remember, a happy customer is your biggest asset!
5. Product Demonstrations: Demonstration videos are short videos with quality content. They are used to show the benefits of using the product.

[bctt tweet=”Interesting Fact: There are approximately 5 billion video views on YouTube every day!” username=”PayUmoney”]

How To Do YouTube Marketing?

With over 1.5 billion users worldwide, creating and managing a YouTube channel is no cake walk. To make it simple, we have divided the process into 6 simple steps.

Step 1: Create Your YouTube Channel

YouTube has made it very simple for anyone to create a channel. Follow these steps:

1. ‘Sign In’ to YouTube and click on the user icon on top right.
2. Now click on ‘Create A New Channel’.
3. Enter the relevant details like your business name, logo and click on ’Create’.

Pro Tip: Add an appealing cover image and customize you or channel. YouTube recommends uploading 2560*1440-pixel image with the maximum size of 4 MB!

Step 2: Create High-Quality Videos

Today, there are a number of online tools available to create beautiful videos in no time. Keep your video rich in both: content and the quality! Remember, the average watch time of YouTube video is 2 minutes. You can also read our blog on Video Marketing: Top Trends Of 2018.

Step 3: Upload Videos

Now that you are here, post a short video that explains what your business caters to. Keep it short, on-point and high resolution. Ideally, your video can range from 720p to 1080p which is considered high definition (HD) on YouTube.

Step 4: SEO Optimized Description

Above everything, describe in detail what your video speaks about. Keep your description SEO optimized. Add tags and place them in the right category. This will help you to increase the visibility of your video. Since there is so much video content created daily, you need to make an effort to stand out!

Pro-tip: Add CTA in all your YouTube videos so that the viewers know where they can find your content online.

Step 5: Distribute Your Videos

Ones you have created and uploaded videos on your YouTube channel, allow viewers from different platforms to find them. Some of the platforms can be:

Step 6: Analyze Your Efforts!

Since you have invested a lot of time and effort in the creation of a video, make sure you analyze the statistics of your videos. Visit YouTube analytics to have a look at your YouTube marketing performance. You can select the time frame or custom choose the date range filter.

Here are top YouTube analytics to look at:

• Watch Time: Shows the estimated total minutes spent by people in watching your content.
• Traffic Sources: Allows you to track the platform from which your visitor landed on your video.
• Demographics: Lets you know from which part of the world your viewers are from.
• Subscribers: Gives you an idea of how many people subscribed/ unsubscribed from your channel.

Today, videos are highly preferred as compared to a written form of content. YouTube marketing is evolving since it’s advent and it holds a lot of potential for your business growth, if done the right way! Hence, grasp all these 6 steps of how to do YouTube marketing thoroughly and implement it in your marketing plan to witness a skyrocketing business growth.

With all your marketing efforts for your business in place, it’s a good idea to have an all – in- one payment solution in place as well. Now enjoy the best payment gateway experience and grow your business effortlessly!

The post How To Do YouTube Marketing For Businesses In 2018 appeared first on PayU Blog.

Snapchat, Instagram or Facebook, videos rank on the top when it comes to best engagements. Be it establishing a brand, building customer rapport or promoting services or products video content marketing is used for almost everything. After all, there is a reason behind why 87% of online marketers use video content marketing! Recently, the “LIVE” feature, which initially started off with Facebook, and then on Instagram and Twitter is an instant trick to gain traction to your business. Let’s explore some more highly successful and conversion friendly video content marketing trends here.

What Is Video Content Marketing?

Despite the term being self-explanatory, it suggests, one of the most attractive and effective way to share your content: in a video format, where the basic content is supported with visuals and audio. The way it had evolved in the past decade is surprising and that’s the reason behind the buzz about how video marketing can accelerate your brand’s presence 10x! 

A recent report released by one of the leading marketing websites mentioned:  

• 81% of businesses use video as a marketing tool
• Also, video content is more memorable when compared to text and images

Benefits Of Video Content Marketing 

Certain interesting findings about video content and its benefits in our lives point to the certain astonishing facts such as:

• More than half of the people agree that if both text and video are available on the same topic, they are more likely to choose a video.
• It is a human tendency to capture things well when it gets an audio and visual of any thing.
• 1/3 of people’s online activity is spent watching videos.

Thus, creating useful and impactful videos makes a lot of sense if you are aiming to grow your business. While you design your videos with the help of certain creation tools mentioned later in the blog,  here are a few things we want you to keep a check on: 

1. Have your content in place to avoid last minute rush and stress
2. List down all the topics you want to cover in your video. Here having a storyboard will help you immensely
3. Select the most viewed and popular platforms you want to host it on 
4. Measure the video performance which includes: views, shares, comments, video view duration, etc.

Some Of The Most Effective Video Content Types Include:   

After getting a gist about what video content marketing is, the next question is, where and how can you create those videos and where can you host them? We have listed below some of the best tools to create videos! 

Top Platforms To Create Video Content 

Some easy, quick and amazing video platforms that allows you to create videos are: 

• Animoto: It is a cloud-based video creation platform which enables you to upload photos, videos, clips and audios within minutes!
• PowToon: It simply makes animation a layman’s job! It is an animated video creation tool to promote your business aggressively on social media channels directly.
• iMovies: One of the add-on that Macintosh users gets is iMovies! Create videos just like a pro with iMovies. You can support your videos with animations, music and voiceovers.
• Moovly: For all those who want drag, drop and animate feature while creating a video, this one is for you! Use hundreds of interesting templates and create clusters of video, in short duration. 

Best Practices For Video Content Marketing 

• Let people connect and understand 
• Keep it short and crisp 
• Remember humor is the best medicine 
• Maintain consistency 
• Optimize your video 
• Take them to the right place by giving an effective Call To Action (CTA) 

Now that you know the right ways and platforms to create your videos, all you need to do is read our recent blog on a step to step guide to perfect content distribution strategy. Grow your business with the right marketing strategies and stay tuned with PayUmoney blog.

With all your marketing efforts for your business in place, it’s a good idea to have an all – in- one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly! 

The post Video Content Marketing: Top Trends Of 2018 appeared first on PayU Blog.

Here are few simple tips which you can integrate in your digital marketing strategy to start YouTube Marketing:

Create Enthralling Videos

Content of your video is the prime element that increases reach and engagement. Publish videos with content that is creative and valuable. Create videos that addresses your target’s needs. Your video should talk about ‘how to’ answers, product details, integration process, expert reviews and value preposition in a simple and effective manner.

Focus on Search Engines   

Choose relevant keywords for which your prospect customers are looking for new information. Use Google Keyword Planner Tool to research keywords which are specific and relevant. Write titles that justifies the value preposition and add description to explain the added value. Don’t flood YouTube video description with targeted keywords, instead maintain a 3-5 percent keyword density.

Do Channel Branding

Your Brand stands a better chance of engagement and ROI if you set your brand apart from the competition. Create a custom background as per the tone of your online website. Create playlists as per your product and services and align it with your best video content.

Add Call-to-action

Use Call-to-action button as it is the most important aspect to drive lead generation. Ask your prospect customers to sign-up, register, use app or send inquiry through CTA button.

YouTube Ads

People are directly coming to YouTube and entering keywords on search queries. You can bid on those keywords by using YouTube ads. It is quite similar to Google Search Display but instead of showing the text ad copy, YouTube ads displays the thumbnail of the posted video.

There are number of metrics which YouTube takes into account while ranking videos. However, “Watch time” remains the most crucial factor which devices video rankings. Therefore, you need to create video content which keeps your user engaged. YouTube algorithms favors videos with high watch time ratio.

See how PayU used YouTube to reach out to the prospects searching for POS Machine. Also read our blog on “How to rank higher on Google”. Stay tuned with PayU as over 2, 06,892 businesses from India started here.

The post Five Ways to Maximize YouTube Marketing Results appeared first on PayU Blog.