Always create multiple campaigns as it helps you to better understand user behavior on your advertising spend. It will also help in identifying the most performing ad set. These multiple variations is across:

Products: Create a separate campaign for each of your products.

Ad Sets: Create multiple versions of each campaign.

Locations: Create campaigns for a different location.

Don’t forget to monitor performance of your ad campaign. Crucial matrices such as Click-through-rate and impressions are good indicators of how an ad is performing.

Key Factors to Optimize:

Impressions: We recommend you to bid higher in case your competitors are bidding high on your relevant keywords. By increasing bids, your campaigns will be more competitive against your competitors. As a result of which, you will receive more impressions and clicks. Keep your target audience broad to get maximum impressions.

Daily Budget: Optimize your daily budget such that it is adequate enough to last throughout the day.

Click-through-Rate: CTR is the percentage of clicks your ad is getting. Always give value prepositions to your users. Give them a reason to click on your ad. Try 3-4 variations for a single ad campaign.

Adjust Bid-Range

Set a bid price, and manually adjust Cost-per-Click (CPC) and Cost-per-Impressions (CPM). We advise you to bid above the suggested bid. Initially, it will increase more impressions and reach a wider range of audiences.

A common practice is starting with a high bid and optimizing it with time. This practice will enable you to complete your marketing goals prior to the set deadline. Bid on Cost-per-click in order to achieve maximum ROI.

• Stop if conversion rate is < 2%
• Increase bid if conversion rate is > 2%

LinkedIn Ad Rotation

LinkedIn ad rotation delivers impressions to the creatives evenly across your campaign’s lifetime. Use LinkedIn rotation so that all your ads get an equal opportunity on the LinkedIn platform.

• Rotate variations evenly
• Give keywords equal opportunity

This option delivers impressions to your ad creatives evenly. It helps to identify the best performing creative.

A/B Testing

LinkedIn adverts perform best when there are two-three ad variations which compete among themselves. A/B testing on the other hand helps you to identify the best performing ad set. Constantly change Ad Copy, Title, URL, CTA etc. to filter out the best. Once you determine the creative with the highest CTA, stop all the lowest performing ad sets.

Develop Your Targeting

Always ask yourself below mentioned questions about your users:

• Where are they located?
• Do they work in a certain sector?
• Do they have a specific job?
• Do they belong to certain groups?
• Do they have certain skills?

Content Testing

• Test your intro, headline, teaser and description
• Test creatives and elements
• Try Image variations

Test CTAs

• Sign Up
• Sign Up Now
• Start Now
• Join Now
• Apply

Keep a constant watch on your Website Analytics to understand the performance of ad campaigns better. Analyze visitor behaviour, conversion rates and session report. Without proper analyzing your website analytics, you won’t understand the behaviour and value of your traffic.

Optimization of LinkedIn is an ongoing process where you keep on identifying leaks in the existing campaigns. Try experimenting to increase your ROI.

Also, read our blog on “How to optimize your Twitter Adverts”. Keep reading PayU Knowledge Platform and take your business to the next orbit.

The post How to Optimize Your LinkedIn Ad Campaigns & Generate More Leads? appeared first on PayU Blog.

LinkedIn provides an extra value to its content platform through influencer algorithm. It has evolved LinkedIn into more of a content driven platform with exciting and relevant news-feed.

Types of LinkedIn Ads:

• Sponsored Content: This ad appears on LinkedIn news-feed across all devices. You can choose right audience with niche targeting option.
• Sponsored In mail: Deliver your sponsored message through LinkedIn messenger. Send personalized messages and reach targeted audience across all devices.
• Text Ads: This is PPC advertising platform through which you can directly generate leads.

We at PayUmoney have listed six simple steps for you to start marketing on LinkedIn. Let’s get started:

Steps to Run LinkedIn Ads Campaign

Step 1: Login to your LinkedIn Account

Login to your LinkedIn account and visit “Advertise” under Business Services column. Click on “Create Ad” and visit campaign manager page.

Click next

Step 2: Choose your LinkedIn Ad Format

Choose the option that best fits your business goal. Select from three available option: Content, In-mail or Text Ads.

Click next

Step 3: Get Started with Campaign Manager and Fill Details

Create fresh ad account for a new campaign with the help of Campaign Manager. Enter requisite information such as company name, campaign name and select your preferred language. The language you select should be the same your target audience speaks.

Click next

Step 4: Create Your LinkedIn Ads

You need to choose from below three option after you have selected your preferred ad format:

• Choose an update from your LinkedIn Company Page to sponsor
• Choose an update from your LinkedIn Showcase Page to sponsor
• Create new Sponsored Content

You can also edit an existing update to run your campaign. We recommend you to create multiple variations of sponsored content to A/B test which message gets the best ROI. Experiment with multiple text formats such as texts, images and videos. Select the update you want to promote and done.

Step 5: Select Your Target Audience

Select your target audience with a wide variety of targeting option such as company name, company size, company industry, job function etc. Zero down to a niche audience by applying these filters. Audience expansion ensures that similar audience is selected every time you are promoting an update through LinkedIn ads.

Step 6: Set Budget for your Campaign

Set budget you want to spend on your campaign. Choose between two bid options:

Cost Per Click (CPC): It is cost spent for acquiring a single click. This is used for campaigns which is ROI driven.

Cost Per Impression (CPM): It is cost spent for achieving 1000 impressions. This is used typically for campaigns which are driven for brand awareness.

After selecting bid option, you need to enter your suggested bid, daily budget, start and end date.

Click on next and your LinkedIn ad is executed.

You can measure the performance of your LinkedIn ads through analytics by visiting Campaign Manager. You can edit your ads and refine targeting based on the performance of your ad campaign. Make a comprehensive advertising strategy for targeting right audience on LinkedIn.  Stay tuned in for our next blog on “How to optimize your LinkedIn Ads Campaign”.

Also read our blog on “How to Run Twitter Ads Campaign”.

The post How to Run LinkedIn Ads Effectively appeared first on PayU Blog.

Therefore, it is important for you to build a comprehensive marketing strategy on LinkedIn. There are number of ways to market your online business on social media, but here are few simple tips which you can use to start marketing on LinkedIn:

Create Your Business Page

Your LinkedIn business page is like an extension of your website. Use it to communicate with your target user base. Update your company story and make sure you complete all relevant information in the about-us section of your LinkedIn business page. List all your products /services so that the user is clear about the segment in which you operate.  

Groom Your LinkedIn Page

Create a thought leadership channel instead of directly promoting your products or services. Fill in your LinkedIn page with compelling articles, infographics or case-studies and encourage users to like and comment. Posting relevant content is one of the most effective way to groom your LinkedIn page and increase visibility of your brand.

Participate in LinkedIn Groups

LinkedIn groups are the most crucial channel which you should be focusing the most. Think of these groups as an independent social networks where you can publish your content and market your products or services. These groups helps your company to establish itself as a thought leader. Define the role of a moderator who is responsible to approve discussion, ask relevant questions and publish content.

The LinkedIn Road

• Set Goals: Your LinkedIn marketing should serve your business goals. Make your process measurable and achievable.
• Start Marketing: Define your marketing strategy. It can be generating leads, driving sales or creating brand identity.
• Research Competitions: Always remember to research your competition as it will help you tack their strategy and goals.
• Post Content: Create an engaging content strategy that directly boosts your LinkedIn page.

Also read our blog on 10 Tips to improve your Facebook Business Page. Stay tuned for more insights and marketing tips.

The post How to Start Free Marketing on LinkedIn appeared first on PayU Blog.

Below, we break down the ways which can help drive your social media strategies on different platforms.

Facebook Marketing

With large customer base, easy-to-navigate interface and reasonable cost, Facebook can help your business grow with full potential. It also ensures that your budget is spent wisely while targeting specific group according to age, location and interests.

Twitter Marketing

Marketing on Twitter is quite simple, probably even more so than Facebook. You can run your campaigns according the trending hashtags and create a buzz about your brand instantly. However, targeting options are slightly limited when compared to other social media channels.

LinkedIn Marketing 

LinkedIn is more professional channel when compared to Facebook and Twitter. It is because of this reason the cost to advertise is much more excessive. However, here you can create thought leadership for brand by specifically targeting audience.

The Social Road

Set Business Goals: Your social marketing strategy should serve business goals.  

Set Marketing Objectives: Define and execute marketing strategies that can serve set goals. It can be generating leads, driving sales or establishing brand identity.

Create Measurable Goals: Make your objectives specific, measurable, achievable and time-bound.

Research Competition: Research your competition as it keeps you apprised of their marketing strategies.

Effective Content Strategy: Create an engaging content strategy that boosts your social channels. Content and social media are synonymous to each other. And if implemented effectively, it can do wonders for your social media marketing

Choose channels wisely: SMBs sometimes create accounts on every social channels without researching which channel will bring the best conversion rates. Choose the best social channels by using information about your customer base.

Also read four reasons to sell on social media. Grow your business with PayU Insights and Knowledge platform.

The post Top Social Media Marketing Tips For Your Business appeared first on PayU Blog.