It enables the user to pay different merchants from one mobile application and supports multiple bank accounts. The application was first launched on 11th April 2016 by Dr. Raghuram Rajan, the ex-honorable governor of RBI.

How Much Money Can You Transfer via UPI, and What is the General Limit?

Ideally, the limit on UPI transactions is Rs 1 lakh which can be made in 20 transactions per day. The maximum payment we can make through UPI varies from bank to bank, and the table below mentions it.

UPI Partner Bank-Wise Limits

We have mentioned the top 15 banks to understand the per day and transaction limit.

UPI AutoPay

UPI AutoPay is a unique feature that enables one to make recurring payments like subscriptions or electricity bills below the limit of Rs 5,000/-. This feature automatically deducts the amount every month without the requirement of UPI Pin for such transactions.

Pay Limit of BHIM App

The daily limit for BHIM app transactions is Rs 40,000/- in a single payment in a single day.

New Rules Regarding UPI Fund Transfer

The UPI transactions are free of charge for all users. After demonetization, UPI transactions increased by double. With increasing digitization, people started preferring UPI transactions over carrying cash.

Conclusion

Making payments through UPI comes with restrictions on daily limits. This makes individuals wait for the next day to perform transactions. They can use other payment mediums. The NPCI has not yet increased the transaction limit, and the bank cannot increase the transaction limit, even after requesting.

With more UPI transactions, there is a possibility that the NPCI will consider increasing the transaction limits and transaction amount in the upcoming days. NPCI has allowed banks to set their transactions limit. The limit cannot cross the 1,00,000/- limit cap set by the NPCI.

The post UPI Transaction Limit 2022 in a nutshell! appeared first on PayU Blog.

In 2016, the National Payments Corporation of India (NPCI) developed and introduced a real-time digital payments system under the Digital India campaign. Named the Unified Payments Interface (UPI), it’s an online payment system that instantly transfers the funds between two bank accounts in real-time. It serves as a faceless & cardless payments service. 

Within just the first 37 months of its launch in 2016, this mobile-only payment system helped transact a total of ₹17.29 lakh crore (US$ 230 billion) in India. In fact, in 2020, India became the world’s largest real-time payment market with 25.5 billion annual transactions, leaving China and the United States behind. 

This popularity can be attributed to the simple interface and seamless transactions of UPI applications, which makes this digital payments platform easy to use for everyone. With features such as instant cashback, referral bonuses, lucky draws, and other lucrative rewards on transactions, more & more people are shifting to UPI payments instead of using cash or cards. 

So, if you feel like you have been missing out on the benefits of UPI payments, scroll down and find out how you can avail these benefits and more by creating your UPI ID. 

But first, 

What Is A UPI ID or UPI Payments ID? 

It is an online payment system that enables you to virtually transfer money from one bank to another. An Aadhaar Enabled Payment System (AEPS). 

Traditionally, if you transfer money through a bank, you will need details such as the bank name, bank account number, branch address, and IFSC of the beneficiary. These details will have to be entered every time you want to transfer money. A UPI ID or a virtual payment address (VPA) eliminates this hassle.  

As the name suggests, your virtual payment address is a unique ID that enables you to send or receive money through UPI from/to your bank account without sharing each other’s account numbers or other details. 

Linked with a UPI-enabled Bank, your UPI ID can be created on any UPI payment application like BHIM and others. 

How To Create Your UPI Payments ID or VPA? 

There are many Unified Payments Interface payments apps available in the market. However, the steps to create your UPI ID are almost the same across all these apps. Irrespective of which app you use, you will first have to register your bank on the app to create your UPI ID. You can do this through the following steps: 

1. Download your desired UPI digital payments app, which will prompt you to set a four-digit app code upon opening. 

2. After this, the app will ask you to verify your mobile number. If you have a dual sim, select the number which is registered with your bank. The app will then verify this number on its own through an OTP. 

3. After this verification, the app will ask you to select your bank and will automatically receive the required details such as bank name, the IFSC code, and account number. If you have more than one account added to the same mobile number, you can select your desired account. 

4. Finally, the app will display your UPI ID. 

5. And voila! You have successfully created your UPI ID or VPA! 

Registering for UPI ID through the *99# service

Alternatively, you can also register for a UPI ID through the *99# service. Here’s how: 

1. Dial ”*99#” on your phone and select your preferred language.  
2. Enter your bank’s name or the first four digits of your IFSC code. 
3. Choose your bank account and enter the last six digits and the expiry date of your debit card. 
4. Enter and set your UPI pin or MPin. 
5. Confirm your UPI pin or MPin, and there you go. You have your UPI ID! 

How To Locate Your UPI Payments ID In A Bank Application? 

You can find your UPI ID or VPA within your UPI app. 

We have discussed two of the most commonly used apps. The process for all the apps might be almost similar with little to no differences. 

For Google Pay Users:  

1. Open the Google Pay app and click on your photo in the top right corner.  
2. Click on Bank Account.  
3. Select the bank account linked with the UPI ID. 
4. You will find the associated UPI ID under the name “UPI IDs” with its QR Code. 

For BHIM App Users: 

1. Log in with your app password. 
2. Click on “Profile” from the drop-down menu. You’ll find your UPI ID with your QR Code

How Can You Change Your UPI Payments ID? 

If you are not satisfied with your UPI address, you have the option of changing it. Here’s how: 

For BHIM App Users: 

1. Open the BHIM app and go to your profile.  
2. Click on Settings. 
3. You will see the option to edit your UPI ID. 
4. After making the necessary changes to your ID, click Confirm. 

For Google Pay Users: 

1. Go to Google Pay and click on your profile photo.  
2. Click on “Bank accounts” in “Payment Methods” and select the bank account whose UPI ID you want to edit. 
3. Tap the UPI ID associated with your favoured bank account and click on Manage UPI IDs. 
4. Click ‘+’ icon next to the UPI ID you’d like to have. 

Why Should You Use UPI Payments & Its Benefits

Here are some features of UPI payments that make them one of the best payment options available today: 

• Single click payment. 
• Instant money transfer through any mobile device 24×7 for all 365 days. 
• No minimum transaction limit. 
• No transaction charges. 
• One mobile application for managing various bank accounts. 
• No need to enter multiple bank details for transactions. 
• Resolve complaints and queries through the mobile app. 
• Option to share the receipt of transactions and bills. 
• Enhanced reliability & security since the RBI regulates it. 
• Attractive rewards on transactions on selected apps*. 

Conclusion 

Today, the UPI payments system is leading the non-cash systems in India ahead of net banking and debit & credit cards. These are being used by individuals, merchants, retailers, and manufacturers across the country. In fact, as of May 2021, the platform has 100 million monthly active users in India. 

With this digital payments revolution, businesses are finding it much more convenient to send and accept payments in real-time, saving them the hassle of going to banks or making cash payments while also making the process easier for their customers. 

With 100+ payment options available on PayU, including UPIs, cards, wallets, net banking, Buy Now-Pay Later(BNPL) systems, let your customers choose from multiple payment options, anywhere, anytime! 

The post Join The Payment Revolution- Create and Use Your UPI Payments ID appeared first on PayU Blog.

Among the plethora of frauds plaguing us, we have often forgotten that merchant fraud remains one of the major pain points and is costing e-commerce vendors some severe financial loss. 

Merchant fraud detection has not found the traction they deserve because they are hard to detect. In addition, details about them are often lost in the complexities of digital payments. As a result, while much work has ensured merchant fraud prevention and detection, the results are far from acceptable. 

This article discusses the types of merchant fraud and some tips that you may find handy. 

What are Merchant Frauds? 

The year 2020 saw a staggering 220% increase in merchant frauds and phishing compared to the last year. 

Before we discuss what merchant fraud is, you must understand how a card-based digital payment works: 

A credit card or a debit card payment cannot be processed without a merchant account. As soon as the customer places an order, the payment processor checks if they have a sufficient balance in their account and authorizes the transactions if they meet all the conditions. They then shift the funds from the issuing bank to the merchant account. Once the e-commerce vendor confirms the order, the amount is transferred to the seller after some days. 

So, What Leads To Merchant Frauds? 

Also referred to as fake merchant frauds, most such transactions do not involve actual merchants. Instead, the merchant account is illegally managed and operated by criminals or fraudsters. These accounts process credit card transactions to steal credit card holders’ data and then use it to make fraudulent purchases. 

Merchant Vs. Transaction Fraud 

While merchant fraud also involves transaction fraud, these two are different. Transaction fraud happens at the user-end and comprises unauthorized transactions, chargebacks, and more. Here, the fraudster employs phishing or uses data from a leaked database to generate financial details required for carrying out transaction fraud. 

In contrast, merchant fraud occurs when the fraudster becomes an imposter and uses measures beyond the end-user’s essential due diligence. These are done to dupe the authorities or individuals carrying out the transaction.

Types Of Merchant Frauds 

Merchant frauds come in several types and forms, and here are the most popular ones you are likely to come across:

Bust-out fraud 

Bust-out fraud refers to circumstances where merchant accounts are opened to dupe buyers and not for carrying out a legitimate business. Most of these accounts are short-term, and the fraudster carries out a bunch of transactions and then abandons the account without repayment. 

Transaction Laundering Or Factoring 

Several high-risk ventures require payment through secure merchant processing. It entails lower costs and far less risk of running under the government scanner. So, the fraudster uses the merchant partner details to carry out transactions across shadow sites without them knowing the same. Such transactions are even difficult to track given the multitude of other transactions the merchant processes every day.  

Identity Swap 

Here, the criminal uses the merchant account to launch a legitimate online store and uses it to bypass AML (Anti-Money Laundering) rules. They use it as a cover to carry on shady transactions and solicit funds. As the name suggests, the criminal takes over someone else’s account and makes the requisite transactions under their name. 

Business Remodeling 

In these cases, the fraudster establishes a low-risk merchant category business to avoid prying eyes and acquirer scrutiny. Once the KYC is complete, and the account is set up, the fraudsters remodel their business and start selling items of their choice. It is one of the easiest types of merchant fraud to carry out. 

Tips For Managing Merchant Fraud Risk 

With merchant fraud risk looming large, you must take the requisite steps to ensure merchant fraud detection and prevention timely. Here are some tips that would help you prevent yourself from falling into the trap: 

• When you collect sensitive data about customers, such as their payment card numbers, bank account details, identification, and names, ask how you want to keep it to ensure optimum security. 
• In addition, make sure you scrutinize who has access to the data and if they require the same. 
• Unless the data is crucial for your business, make sure you do not store it on the server redundantly. Merchant fraud prevention can be easier if you destroy sensitive data from locations accessible to hackers. 
• Use tokenization instead of attaching loyalty programs to each customer’s card numbers wherever possible. It would enable you to manage your reward program without storing critical customer information seamlessly. 

• Have a stringent periodic check to understand who and why an employee has access to your payment servers 
• If you are using remote access, ensure that it is secure to prevent unwanted access. 
• If you are dealing with a third-party integrator or reseller, make sure they are PA-DSS compliant. 

Conclusion 

Having a merchant account is a massive responsibility. So, you must undertake optimum due diligence and ensure that the sensitive data you store is safe from unwanted access. Moreover, with losses from merchant fraud risks increasing every passing year, you must set up a robust security system and take advantage of BIG data to filter fraudsters and minimize the chances of scams.  

Ultimately, to avoid merchant fraud, the best way to go about this is by opting for a secure payment gateway for your e-commerce website. With PayU’s additional security and many other features, fraudulent activities are not for you to worry about.  

The post Types Of Merchant Frauds And Ways To Tackle It appeared first on PayU Blog.

Let me provide you with a complete Google My Business guide that will help you spread your business’ name across the internet and attract your target audience.

What is Google My Business?

Google My Business is a free-of-cost and convenient tool for businesses and organizations to manage their online presence across the Google ecosystem. With this tool, you can share all the required information with your customers, so they can easily connect with you and know about your services.

Why Do You Need a Google My Business Account? 

There is a straightforward answer to this, and I know you can easily relate to it. Suppose you, as a customer yourself, might be searching for a shop, for example, a cake shop, and if you don’t know the exact location, don’t you think your first response would be ‘Search in Google.’

Thus, similarly, your customer will most likely search for your business on Google and not just your location. They would also like to know your contact no, photos, website link, other customers reviews, etc., and you can easily provide this through Google My Business.

How to Set Up Google My Business?

Follow these simple steps to create your Google My Business profile.

Google My Business Sign up

Visit www.google.com/business to sign in with your Google account. If you don’t have one, you can create a new one now by clicking here. 

Tips– Sign up with your email domain for a business. 

Add your business name

Add your business name, and in case nothing appears on the pop-down menu, select the Add your business to Google option to enter your appropriate category for your business.

Enter your location

If you have a physical shop, i.e., brick and mortar, you can add your shop location, which will later show on Google Maps, so your customer can easily find you.

However, if you don’t have a shop and provide services in a specific area, you can mention your service area.

Fill in contact details and website address

Enter your business contact details and website address, so your customer can effortlessly get in touch with you.

Finish and Verify Your Business

Once all other details are entered, click Finish, and then you’ll be asked to verify your business.

How to Verify Your Business on Google?

Once your business account is set, the next step is Google My Business verification.

Google may offer you an alternative option to verify your business, but most business owners will have to wait for a postcard from Google with a verification number on it.

When your postcard card has arrived

1. The first step is the same, i.e., Google My Business sign-in
2. Click verify my location
3. Enter the five-digit verification code given in your postcard

Now, note that the Google My Business verification may take a couple of days, and till then, you can optimize your listing.

How to Claim Your Business on Google?

If you want to claim an existing Google business profile, you can use the following steps:

1. Log in to your Google My Business. Search for your business by entering the business name and address, then choose it from the search and follow the given steps to verify as owner.
2. Google Search your business and click on Own this business? Or Search your business on Google Maps, and under the Business Profile, click the option ‘Claim this business.’

How to Add Multiple Locations on Google My Business?

If you’re setting up a new shop or want to add additional locations after creating your new profile, follow these steps.

• To the right side of your Google My Business dashboard, click the Add Location button.
• Enter your business name, click on create a new business with this name.
• Complete the form and request verification

You can also go to Google Maps to drop a pin at the location you want to add. Then, in the left menu, click Add a missing location. Complete the form and then click Claim this business.

Can You Do All These Steps with the Google My Business app?

The answer is yes! Most of the recommended steps in this post can be performed by using the Google My Business app.

Ways to Optimize Your Google My Business Profile

Complete Your Profile

The more information you provide in your Google My Business profile, the better your customer will understand your business, which will make it easier to earn their trust.

Add Tempting Photos

Posting lucrative photos is a quiet eye-catcher, and it can be a great advertisement tool that will tell these customers about your product. 

Keep Updating Recent News, Sales, etc.

You can tell your customers about current special offers, sales, happy hours, etc., which will attract several customers to leverage from these offers. 

Manages Your Reviews

Encourage your customers to add their reviews; this will help you better understand your customer needs, and with some good reviews, you will attract even more customers to your business. 

Use Google Analytics

Google Analytics is used to track your business performance and collect visitor insights. You can track how many people search for you by calling your business, tab on your photos, visiting your website, and more. You can adjust your profile by knowing what keywords, pictures, and actions are most popular.  

Make Payments Simpler with PayU

Having the right payment option that the customer needs is very crucial for your business. A customer could have an unpleasant experience if they have to look for an alternative method of payment rather than their suitable one. Platforms like PayU are a one-stop solution for all payment requirements, providing more than 100 payment options that are easy to use and completely secure. Having a Google business profile will give a massive boost to your business. Your customers can easily reach you and know precisely what they need to be your potential customer. Find out more information on PayU today. 

The post A Comprehensive Google My Business Guide  appeared first on PayU Blog.

But with GST coming into the scene, the Union Budget only spoke of import duty and no other indirect taxes. So today, the budget presentation focuses more on direct taxes and their implication on corporations and individuals.

This article discusses direct and indirect taxes for corporations in India.

What are Direct and Indirect Taxes?

Even though payable by the organization, direct and indirect taxes are vastly different from each other.

Taxes are mainly classified into two categories – direct and indirect.

As the name suggests, direct taxes are paid by the companies to the government directly. Even, the taxes can’t be passed on to other entities. Income tax is the direct tax on the earnings of a company. These are not passable and will be borne by the entity liable to pay. In most cases, domestic companies are responsible for paying a flat 30% along with a surcharge (if applicable) on their earnings. In comparison, foreign companies have to bear a more stringent tax rate of 40% on their income along with a surcharge (If any).

On the other hand, indirect taxes are charged on the sale of any product or service. These won’t come into the picture if you do not sell anything deemed taxable by the government. Previously, VAT and Service Tax were charged on the sale of goods and services, respectively. With the inclusion of GST, there is a single tax for a majority of offerings.

Difference Between Direct & Indirect Tax

While the responsibility of paying indirect and direct taxes lies with the corporate house, there are some stark differences between these two:

• Even though direct and indirect taxes are levied on all eligible entities, the end consumer bears indirect tax, whereas each entity is eligible to pay its share of direct taxes.
• Direct tax is a single-stage tax applicable on certain transactions or income of the company. In contrast, indirect tax is a multi-stage tax levied on each stage of production and distribution of the offering.
• Direct taxes are non-transferable, whereas indirect taxes are transferable. Therefore, the entity that pays indirect tax for buying an offering can claim it as input tax in most cases.
• A corporate house can generate income tax benefits by investing in tax saving instruments or fulfilling specific criteria established by the government. But there is no way to evade indirect taxes or reduce its liability.

Types of Direct & Indirect Tax

There are a plethora of direct and indirect taxes applicable to companies operating in India.

Types of Direct Taxes

Corporate direct tax is taxable on income by the company in India. It includes the following:

• Profits and gains from business and profession
• Capital gains
• Earnings from house property
• Earnings from other sources

Types of Indirect Taxes

In addition, companies are also liable to pay the following indirect taxes (if applicable):

• Securities Transaction Tax (STT) on the sale of securities listed on the stock exchanges in India. It includes shares, stocks, scrips, derivatives, Equity Linked Savings Scheme, and more.
• Dividend Distribution Tax (DDT) on payment of dividends to shareholders
• Minimum Alternate Tax (MAT), if the entity is a zero tax company opting to pay taxes under the MAT structure.

As for indirect taxes, GST (Goods and Services Tax) is the major contributor for entities. It subsumed a host of indirect taxes that prevailed before. India follows a dual structure where the center and the states or union territories can share the inflow pre-decidedly.

GST is levied on a taxable event, such as sale, transfer, disposal, rent, etc., of offerings for consideration in cash or kind and requires state-wise registration. While some essentials are under the 0% tax slab, there are four primary tax slabs for GST calculation and return – 5%, 12%, 18%, and 28%. It is a far cry from implementation by most other countries that have a uniform rate to ensure a seamless tax structure for a business.

In addition, companies are also liable to deduct professional tax from the salaries of their employees. The amount depends on information about professional tax applicability and the gratuities received by each salaried individual.

If any business is into importing or exporting goods, they are liable to pay customs duty to the government as an indirect tax. India follows the universally acknowledged harmonized nomenclature (HSN) classification rules that state the duty payable.

The final indirect taxation prevalent in India is known as VAT (Value Added Tax). It is only applicable today on liquor and tobacco or the product’s price and paid by the companies dealing with such offerings.

Conclusion

India has a deep-rooted structural issue where it has failed miserably in ensuring a clutter-free tax regime for corporations. The introduction of GST was a golden opportunity to set things right. On the other hand, ample rates for it brought about the same ambiguity which was quite prevalent earlier.

So, we often experience corporates, especially MSMEs, suffering from tax fatigue or the inability to handle their tax liabilities well. Therefore, there is a need to implement robust IT solutions, such as a tax-integrated payment gateway, that would enable them to handle their tax more efficiently.

PayU India offers a fully integrated, powerful payment solution provider for your offline and online presence. Moreover, it is GST-ready, so our omnichannel solution seamlessly handles most of your indirect tax needs.

Click here to get rid of your tax hassles by imbibing PayU India for your daily transactions.

The post Decode Direct and Indirect Taxes for MSMEs in India appeared first on PayU Blog.

Let’s talk about one such D2C brand, Flatheads. It is a brand of casual sneakers for the Indian urban lifestyle & climate, that was launched in November 2019. Read on to learn more about building your D2C brand’s customer experience end-to-end from Ganesh Balakrishnan, Co-founder, and CBO, Flatheads. 

Here’s what we’ll find out about building a D2C brand’s customer experience end to end. 

What Differentiates D2C Brands from the Rest?

A brand that has a physical store, requires enough inventory. There needs to be decent shelf space and this puts the load on working capital. Being online enables brands like you to be very nimble, helps them understand what a customer wants & co-create with customers.

Setting up an online store allows you to take preorders. You do not need a big catalog. This enables you to create from scratch without putting a load on inventories and storefronts. You can talk to customers, get feedback very quickly to iterate to build a better product that the customer wants.

Must-Do Things D2C Brand Must Know!

Let’s discuss a few points every D2C brand must know for building a delightful customer experience. 

Solve a problem

The product you create must solve a problem. If your product solves a problem, the chances of a customer buying that product increase.

Build a USP (Unique Selling Point)

There might be a latent need in the market for you to understand. You can know more about it by talking to customers, observing what they do, and creating a better proposition. You need to have a USP, solve a problem, and need to talk about it as a differentiator.

Go beyond choice and convenience

Removing the friction of going to a shop and convenience is what every brand does. Doing something that differentiates you from them is important.

Tell the story to the right audience

Identify your segment or audience. Define your customer and craft your identity. You need to tell customers, what you will do & what you won’t as multiple brands can exist in the same category. As the proposition and customer segment is different, the communication is different.

Building Your D2C Brand’s Customer Experience

Here are a few touchpoints that’ll help you build a great customer experience. 

Build awareness

You must have a story that connects functionally and emotionally with the audience. This helps you build your brand’s awareness.

Make a promise

The promise you make is very critical. It should be powerful enough for somebody to come & notice you. You need to have a compelling proposition.

Build trust

Build trust by bringing in people who talk about your product, getting their reviews, and testimonials.

Keep value proposition consistent

Your website has to say the same thing you made a promise for. The messaging and language need to be consistent. It should talk about customers’ needs getting fulfilled.

Chain of post purchase engagement

You need to solve for customers’ building anxiety as your product hasn’t reached them yet. Communication post-purchase is important for affirming the brand’s promise. Here are a few things you can try to solve for that anxiety:

• Send out messages on emails telling your customer.
• Break friction at every point
• Keep engaging with your customers
• Educate customers on why they made the right choice with educational drips

Return and Refund

Try to quench the anxiety if the customer doesn’t like your product and understands their problem.

Customer support

It is an important part of the customer experience. This defines the DNA of the brand. It has to be a 360-degree experience.

You need to understand the context, the persona of the customers, and what resonates with them. Your brand will stay in your customer’s minds if you understand and cater to their needs.

The value that you are giving to the customers is always measured in terms of money. It cannot be just a feature. Differentiate your brand from the rest of the players in the market. If you are able to build that, you crack the most difficult part.

What is the Future of D2C Brands in India?

Here is what Ganesh had to say on the future of D2C brands in India,

• This is the most exciting time to create a customer brand in India. This decade of 2020 to 2030 is going to define the landscape of what India brands will stand for.
• People want a lot more functional aspects and they want an emotional story to connect. They need something that caters to their uniqueness.
• There will be sharper communication and segmentation of customers based on their needs.
• Exiting time for D2C brands as curve for e-commerce has changed and this has accelerated presence for D2C brands.
• It is time to build an interesting brand and great ride for customers in terms of product they’ll get.

Check out this video to know more about building a D2C brand customer experience end-to-end.

Find more such events on PayU India’s YouTube channel and subscribe it to stay updated with every event.   

The post How to Build Your D2C Brand’s Customer Experience End-to-End? appeared first on PayU Blog.

Read along to know the key metrics, email etiquettes & challenges in email marketing by Aquibur Rahman, Founder, Mailmodo (YC S21 & Sequoia Surge). Here’s what we’ll be discussing about email marketing.

What are Key Metrics in Email Marketing?

Two Key metrics in Email Marketing are open rates & end conversion rate.

• Open rates are now tracked less. They can be improved by giving a good subject line.
• End conversion rate is used to determine revenue from users and engagement.

Never stop at just open rates. Email sending & managing emails involve a lot of technical things. Some other important email metrics are Domain reputation, IP reputation & DNS records.

• Setup google postmaster to get data from your email recipients, domain & IP reputation.
• DNS records consist of SBK, DKIM & DMARC records. It proofs your email from getting hacked or your domain controlled by someone else.

How to Drive Conversion & Brand Engagement Using Email Marketing?

Engagement of users & their acquisition are the two most crucial parts of marketing. Users are not in your control. You can build a relationship with your users using their emails. This helps you create a journey with your users. You do not have to pay anybody else to talk to your customers.

Email marketing has a high ROI. To drive conversion & brand engagement, focus on segmenting your user base & making emails more usable, actionable & relevant. Take care that you do not spam your user base & only send them what’s relevant.

The important points to consider for Email Marketing: 

• Check the engagement of users with your emails historically. A user unsubscribing your emails is considering you as a spammer & this reduces the open rates.  
• Email marketing works like social media. If you get more users, your reach will increase as well.  
• Take care of your domain & IP reputation. If your domain has a bad reputation, your emails are likely to go spam/promotion folder. 
• Your reach will reduce if your email’s content. Making better content will help you get a better open rate. 
• Content should be matching in subject line & body.  
• Fulfill the promises you make. If it’s useful, user will expect mails from you.   

Email Etiquettes to Improve Business

Here are a few practices to improve email etiquettes:

• Be conversational and friendly in your email.
• Share your achievements & failures with your users. This builds trust & engagement.
• Segment your audience well depending on their needs.
• Remove users from your email who haven’t been engaging with your emails. Refrain from sending them emails as they may not open it again.
• Be more consistent.
• Build your domain or IP reputation or IP by sending small volumes of emails every day. This builds the reputation in eyes of your email clients that you haven’t been spamming or sending a cold email to your users.
• Collect feedback using emails by adding survey forms.
• Use tools like Freshdesk & Front for customer support.

How to Ensure Less Email Bounce Rate?

To make sure there’s a lesser email bounce rate,

• Try getting organic users this will reduce your bounce rate.
• Avoid sending emails to the publicly available lists.
• Ask users for their email ids everytime they attend your events.
• Verify your email list by using tools like Neverbounce and Kickbox.

What are Challenges in Email Marketing?

People start email marketing without having experience & send a huge number of emails without any domain reputation. To get better visibility on what’s working & what’s not, follow best practices. Try experimenting with different formats of content & subject lines.

Email doesn’t give the flexibility to add different kinds of content. You can make it actionable using tools like Mailmodo.

Common Email Marketing Mistakes to Avoid

Do not send the same email to all users like a shot. Emails sent to a large user base without any historical data get classified as spam. Do an email domain warmup. Start by sending emails to very small numbers. An increase in user’s positive engagement will gradually help your emails reach their primary folders of Gmail or Outlook.

What Would be Your Advice to Every Budding Entrepreneur?

Here are a few suggestions by Aquibur for getting started as an entrepreneur: 

• Just start, don’t plan too much.  
• Build a good team of passionate & talented people. 
• Keep going irrespective of your doubts or fears.  
• If you believe in something, keep trying to make it better. 

Check out this video to know more about email marketing.  

To see more such events, subscribe to PayU India’s Youtube Channel & stay updated with every event. 

The post Handy Guide to Drive Conversion Using Email Marketing appeared first on PayU Blog.