Therefore, the online payment solution provider you choose should be highly secure and provide a seamless checkout experience. If you have any confusion about how to find the best one, here’s a guide to choose the best online payment solution for your business.

At PayU, we leave no stone unturned to make sure that the online payment transactions are secure and your customers are happy! Here are some of the security protocols that we follow to make online transactions 100% secure (or what you should consider while selecting a secure payment gateway for your website):

1.PCI-DSS (Payment Card Industry Data Security Standard) Compliant:

At PayU, we adhere to all security standards and practices prescribed by Payments Card Industry, India. All PayU servers are PCI-DSS compliant and hence it is safe to save the card information with us.

An important thing to note here is that while card number and expiry details are stored in our secure databases, CVV is never stored.

Also, the card information is never exposed to the outside world as we send only mapped encrypted tokens through network. All, the transactions are theoretically more secure than a normal transaction where you enter card details.

2. 128 bit SSL (Secure Sockets Layer) encryption

All our payment pages are secured with SSL which significantly reduces the risk of you or your customers being exposed to a man-in-the-middle attack. We work to keep all your sensitive data confidential by using best in class technology, which encrypts information shared during an online transaction and protects it. This encrypted information is stored on secure systems/computers.

Further, we ensure that the number of employees involved in the management of the stored data is limited. Also, we use advanced security technology to prevent our computers from being accessed by unauthorized persons.

A web address, that has SSL, begins with https. Integrating PayU payment gateway on your website might help you increase your conversion rate. Customers are more comfortable sharing sensitive information on pages visibly served over https.

3. Two Factor Authentication

According to data, 90% of passwords can be cracked in less than six hours. Also, two-thirds of people use the same password everywhere.

Having a two-factor authentication process helps us in the prevention of fraud, especially in the case of credit/debit card payments. In simple terms, we have just added another layer of security, which makes it harder for someone to access and steal your data.

First, the customer must enter the CVV and then the OTP sent on his registered mobile number.

4. Tokenization

Tokenization is the technology used to ensure that your customer’s sensitive card information remains safe. Card details is passed in the form of ‘token’ which is a random string of characters thus replacing & safeguarding the sensitive information.

PayU’s fraud prevention solution works 24*7 to prevent payment fraud. Velocity checks such as volume and value of transactions, card issuing country, IP location, pattern detection and real time blocking capability helps us prevent any fraud transactions.

5. Redirect Checkout, Web Fronts & SDKs

At PayU, we provide the options of Redirect Checkout, Web fronts or our mobile SDKs to merchants to accept payment information. The sensitive information is transmitted directly through the PayU servers with no intervention of the merchant’s server thus enhancing the security. And PayU servers, as mentioned above, are highly secure!

Tip: Keep your Platforms Updated

Whether your platform was built from scratch by developers or based on a third-party platform, make sure it is always updated.

CMS like WordPress work round the clock to plug security gaps and release regular patches and updates that make their systems less vulnerable. So, with the newest versions of your platform, you minimize the vulnerability of online security risk. To enhance your platform’s security, install third party security plugins.

Conclusion

It is the responsibility of both, the merchant as well as the customer, to make sure that there is no breach of security. Paying attention to the above security protocols while paying or receiving money can reduce the overall level of vulnerability to cyber-attacks.

With over 4.5 lakh merchants using PayU in their daily lives, we make sure that all the security processes and regulations are in place. To know more, visit PayU.in

The post How Secure Are Your Payments With PayU? appeared first on PayU Blog.

The adoption rate of UPI and ease of use speaks for itself. Check out these latest stats regarding UPI trends:

• Number of banks live on UPI have grown from 114 in April 2018 to 142 in July 2019
• Number of transactions have grown from 235 million in July 2018 to 822 million in July 2019.

Therefore, today, we find all major apps embracing the UPI feature for payments, for the ease of their users and themselves. But to transact online through UPI, you need to have a unique UPI ID.

What is UPI ID?

UPI ID or the Virtual Payment Address (VPA) is a unique ID created to send or receive money through the UPI. Having a UPI ID (linked with a UPI-enabled bank) enables a user to receive money in his bank account without sharing his account number or other details. The user can simple share his UPI ID with the payer and receive payment directly in his bank account.

The UPI IDs may be different for different apps. For instance, Paytm created it in the format of yourphonenumber@paytm. In other apps, your UPI ID may differ according to the bank you have linked your account with, like yourname@bankname.

Here’s how you can check UPI ID in some of the most popular apps:

1. Google Pay

• Open the Google Pay app.
• In the top left corner, tap on your profile picture
• Click on “Bank accounts”
• Tap the bank account whose UPI ID you want to view.
• You will find all UPI IDs associated with that bank account under “UPI IDs”

2. BHIM

• Open the BHIM app.
• Click on “Profile” on the homepage
• You will find the UPI. It will be your registeredmobilenumber@upi.

3. Paytm

• Open the Paytm app.
• Click on the “BHIM UPI” section at the topmost bar on the homepage.
• You will find your UPI ID in the first section of the page along with QR code. The UPI ID will be your phonenumber@paytm (as mentioned above)

4. Phone Pe

• Open the PhonePe app.
• In the top left corner, tap on your profile picture
• Click on “MY BHIM UPI ID” and you will find your unique ID. It will be your phonenumber@ybl.

5. Mobikwik

• Open the Mobikwik app.
• Tap the bank account whose UPI ID you want to view, at the top right corner. The ID will yourmobilenumber@ikwik

Note: You can create your own customized UPI IDs on all these apps.

Conclusion

With UPI becoming a popular mode of payment  amongst the masses, it is important for businesses to offer UPI as a payment option to their customers, thus moving a step closer to being a “cash-less economy”. Accepting UPI payments across categories such as bill payments, grocery stores, and shopping is the need of the hour. 

If you are a merchant or a service provider and want to give the best payment experience to your customers, then integrate with a UPI payment gateway like PayUmoney, which is robust, trusted and highly secure. PayUmoney’s payment gateway gives UPI as a payment option, other than a credit card, debit card, and money wallets. With PayU, your business will be able to accept all payment modes that your customer is comfortable in using.

More Info on UPI:
UPI Insights
Accept Payments Using UPI

The post How to Find UPI ID across Different Payment Platforms appeared first on PayU Blog.

Place web forms on your website to grab hold of the attention of your site visitors. Web forms are used to capture important information of a new visitor on your web page or website. They will give you information about who visited it and took action. By action we mean, signing up on your website, subscribing for your newsletter, providing you feedback, etc. Also, you can use the data provided by your customers for future references/events or connect with them.

Having a good and attractive form on your website may help you attract your customers and convert them into leads. Below are some different lead generation forms that you can use on your website!

Best Web Forms for Lead Generation

1.Sign Up Forms

A sign up form should be simple and should ask for as less information as possible. According to data, multi-step forms convert 86% higher.

At PayU, we keep it minimalistic with our multi-step lead generation form. However, instead of “Sign Up”, we thought of using words that best describe what a user is about to do. When someone clicks on “Create Account”, they are asked to enter their email ID. After they do that, they are taken to the next landing page wherein they are asked to fill a few more necessary fields such as their Name and Phone Number.

We made sure that our sign up form matches our brand’s aesthetic of being the most secure payment gateway and included a one-step verification process with an OTP being sent to user’s registered mobile number.

2.Contact Us/Support Forms

This is the most important web form for your customers! Therefore, make sure it is easy to find on your website. It should be prominently placed. While we would suggest having a short form and provide your email ID for further assistance, another way to do it is by having a “chat” with your customer.

We have “PayU help center” platform wherein our site visitors can “chat with PayU Buddy” and find answers to their queries. It is a simple yet interactive platform where users can raise concerns, get answers and also track their queries. It starts by clicking on the CTA asking if you are a PayU merchant or not.

3. Pop Ups

Pop Up forms are one of the best ways of boosting conversions. Make sure that the content on the pop-up form is clear enough to tell the site visitor what to do and why! A pop up can be of anything from providing a free e-book to information on the latest updates.

Have a look at the pop-up PayU site visitors receive as soon as they login into our dashboard:

First, the pop up starts with “Introducing New Help Portal” which gives our site visitors a reason to respond because it is something that might help them.

Second, the form does not require the user to enter any information about them. There is a bright orange CTA that we have placed right at the center of our pop up that will take them to our landing page.

4. Free Trials/Download Forms

According to data, 62% of companies get 10% or more of their business from free trials. Having an interactive free trial or download form can drive your site visitors to your website and convert them into leads. Place your free trial/download offers between your blogs or on your website prominently. Free trial forms are a great incentive for people to sign up!

The secret is to give them something they can’t resist! Something that helps them to grow their business. For instance, PayU offers a free download of its ebooks with just a few simple steps of entering the name, phone, and email id.

Also, we have placed the link of this ebook free trial landing page in between relevant blogs, to increase the leads from ebook downloads.

5. Feedback Forms

It is super essential to know if your customers are happy and satisfied! A research found that only 1 out of 26 unhappy customers complain and the rest just leave. Therefore, providing a feedback form to your customers after they take an action on your website is key to having happy customers.

There are many benefits of taking feedback from your customers:

1. Prevent negative bad-mouthing about your brand
2. Know what customers want and develop products/services accordingly
3. Eliminate issues or problems in the initial phase

The feedback forms can be in the form of a pop-up or a button on the website. They can be interactive and fun with emoticons.

Conclusion

Generating leads is not a cakewalk! And as we mentioned above, adding these forms on your website could help you increase it.

At PayU, we use web forms for sign-ups and collecting data on who visits our site regularly. We constantly try to improve our web forms with different designs and techniques.

We suggest you incorporate all these forms on your website or other online portals to skyrocket your leads. Once you have generated a lead, you would want them to have a seamless experience while purchasing something from your website. You can provide a seamless checkout experience by integrating PayUmoney payment solutions on your website. For more details,

The post Generate Better Leads Using These Web Forms appeared first on PayU Blog.

Now, we have created PayU Assist– a help center where you can “chat with PayU Buddy” and find answers to all your queries. It is an interactive yet simple place where you can find answers, raise tickets for queries and also track them.

This is how our new PayU Assist Page looks like:

To access PayU Assist, follow these simple steps:

1. Go to help.payu.in
2. Log in with your account for personalized answers or click on “I don’t have a business account on PayU” for general queries.
3. Don’t find satisfying answers, “Raise a ticket”

See how it works!

Once you reach the new PayU Assist page, you will have to select if you have a business account with PayU or not. This we ask you so that we are able to process your grievance faster and provide you with a suitable solution.

Let’s say that you click on “I don’t have a business account with PayU”. You will see a chat message appearing on the same window from “PayU Buddy” asking you to choose from options of queries that you might have:

If you choose any one of the queries listed by us, you will see PayU Buddy providing you with a step by step solution for the same. Also, it will ask you, “Did we resolve your issue?”

Click “Yes” if your issue has been resolved. On clicking “No”, you will find the PayU Buddy asking you to “Raise a ticket” or going for a solution to a new query.

Raise a Ticket

Once you click on “Raise a Ticket”, a new window will pop up on your screen asking you to fill in more details about your query.

You have to fill relevant details such as your name, email ID and contact number. Select the category of your issue. You must select the most accurate one. After doing so, you must select your “issue sub category” as well.

Explain you problem in the window. You can also attach relevant documents or screenshots of the issue that you are facing. Just click on “UPLOAD FILE” and attach documents/excels explaining your issue here. This will help us understand your problem better.

Click on the recaptcha and then “Submit”.

After you submit your query, you will receive a message on your chat window with your Ticket ID.

What next? Track Your Query.

You can track the status of your query by clicking on the link in the chat window or by clicking on the link sent to you by SMS or email.

After you click on your “track query” link, you will land on a page like this:

Enter your contact number and click on “Check Status”. You will be asked to enter an OTP, sent on your mobile number for security reasons. Enter the OTP and click on “Verify”.

Next, you will land on to a page like this:

On this page, you can check the date on which the query was raised and also the expected resolution date.

Note: The expected resolution date will be 3 working days.

You can view the status of all your old and new tickets by clicking on “View History”. This will help you track the status of all your opened and closed tickets as well as know that we are working on it.

You can also add further information about your query or upload files by clicking on “Add Comment”.

In cases, when you have a business account with PayU just click on “I have a business account with PayU”. And click on “Login” to get instant answers to your most important questions.

After you do so, you will see a list of suggested issues that we feel you might be facing. Click on one of the issues for instant answers from PayU Buddy or you can just go ahead and “Raise a Ticket”. The entire process will be the same as mentioned above.

After your query has been resolved, you will get a notification from PayU to provide feedback on the same. Make sure, it’s honest!

One Year after PayU Assist Launch: PayU Witnesses 70% Reduction in Merchant Queries

We are proud to share that PayU has achieved a remarkable 70% reduction in weekly merchant queries and a 95% reduction in retail buyer queries, since PayU Assist’s launch last year. Read the entire story here.

See what our customers have to say!

The PayU Assist bot is available 24*7, which is good for a round-the-clock business. It’s very convenient as my staff can solve problems on their own, without needing too much help from seniors. Time spent on query resolution has really come down. We don’t face too many issues with PayU gateway, but most of the problems we face are solved quickly and effectively by the Assist App, said Ankur Sharma, Business Head, Feepal. Feepal provides online fee payment solution to educational institutes. 

Conclusion

We will continue to think of more ideas and plans in order to cater to the evolving online payment needs. We understood the need of having one communication platform to resolve all your queries and therefore created “PayU Assist” for all of you. We hope this new feature will help both, us and you! For more details,

The post PayU Assist: One Place to Resolve All Your Queries appeared first on PayU Blog.

After having a discussion with a lot of our merchants, we discovered that they were facing issues regarding bulk transfers and refunds. Therefore, to make it easy for you to carry out your business payments, we decided to build PayU Payouts.

With PayU Payouts, you will be able to make bulk payments quick and fast. Payouts will send money to your receivers’ accounts via IMPS, NEFT or UPI through API.

If you are an existing PayUmoney merchant, you will only have to sign an additional agreement. This will be shared by our sales representative. Click here to get started.

Note: If you are not a registered PayUmoney merchant, you will first have to sign up by following the standard onboarding process. This will be followed by signing an agreement shared by our sales representative. To sign up on PayUmoney, click here.

After you have opted for the Payouts feature, follow these 3 simple steps to send Payouts:

1.Add money in your PayU Payouts account provided by PayU through IMPS or NEFT.

2.Add receiver’s details, i.e., bank account number & IFSC code of people to whom Payouts have to be made.

3.Send Payouts instantly in just one click!

New Feature: “Smart Send” with PayU Payouts

Don’t have account detail of your customers? Don’t worry! With our new Smart Send feature, you don’t have to worry about collecting and filling bank account details of your customers, for making payouts, yourself! You can make payouts to anyone, anytime without collecting their bank account details manually!

How Does Smart Send Work?

1.Add money in your PayU Payouts account provided by PayU through IMPS or NEFT. (as mentioned above)

2. Provide us with some details (listed below) for the payment to be made through PayU payout via the Smart Send APIs:

• Mobile number or email of the customer – The Smart Send link will be triggered on this channel.
• Amount to be transferred to the customer.
• Your merchant reference number – This will help us and the customer identify the payout/transfer.
• Description – You can add payment remarks if any.

3. Once you share all the details with us, a Smart Send webpage link will be triggered to the customer on the provided email ID or contact number.

4. The customer will open the page and enter his/her account details. After entering the account details, he/she will receive an OTP on his/her registered contact number.

5. Once the OTP is verified, the payout will be triggered to his/her account from your merchant ID.

Benefits of “Smart Send”:

• Instant, quick, and secure Payout via IMPS
• Account Detail Collection with OTP Authentication
• NEFT Support for larger payments
• A convenient way to make bulk payments

Benefits and Features of PayU Payouts

• Immediate bulk transfers via widest range of online payment methods such as IMPS, NEFT and UPI.

• Instant money transfer – 24*7, even on weekends and bank holidays
• Fully automated
• No limits on the number of Payouts that can be carried out in a day!
• Bank verification option
• Powerful Dashboard – Add money, track and download transaction reports easily through your PayUmoney dashboard

• Webooks

• Virtual wallet

There is no setup fees or maintenance charges for this new feature. You will only have to pay per payout. PayU Payouts will help you immensely in providing a great customer experience and grow your business.

If you too are in a business that makes bulk payments, consider switching to PayU Payouts and automate all your business payments. For more details,

The post Disburse Payments in Minutes with PayU Payouts appeared first on PayU Blog.

Starting an online business is much easier than opening a store or an office. However, when you sit down to think, there are numerous ideas that come into your mind for starting a business online – to become an affiliate marketer or to create your own brand and sell products…!

If you are too in this ambiguity of deciding on what online business to start within 2019, this post is just for you! We’ll share with you some low investment online business ideas that you can start in no time and who knows you become the next big entrepreneur!

This is the most amazing thing about the internet today. You can start your own online business from anywhere in the world with just a little knowledge of how to create and manage the website.

1.Create and Sell Digital Courses

If you have expertise in a particular field and can teach others, you can create an online course for the same. It can be in the form of training books (in parts), ebook, quizzes, trainings, podcasts or webinars, on a website.

There are various tools available online that may help you create your online courses in the form of presentations and videos. Create your course content, get it online, set a price for it and push it online through your website, social media and other mediums. The course can be in parts or one time, depending upon the length of the content.

You can also publish your ebook/book on sites such as Amazon for more popularity. Don’t leave any stone unturned to reach your target audience and we guarantee you’ll make awesome money in this business!

2. Offer Marketing Services

Marketing does need some amount of knowledge about tools and terms. However, if you do not have the required experience, you can always join an online marketing course such as Hubspot to know about the tools you will need to start your own online marketing agency.

Marketing basically includes content, SEO, social media, brand and digital. And companies’ are always on a hunt to hire a marketing agency who could help them with their social media account handling, achieve a high SEO and rank high on search engines with their content.

If you can master SEO, content writing and social media, there are thousands of companies who will pay you well for your work and help!

3. Provide Editorial Services

If you have a passion for writing or editing, this is the easiest to start with! It requires no-very less investment and the demand for it in the business industry is huge. All companies lookout for freelance writers to achieve a high SEO for their website and ensure top ranking on search engines for published content.

Not only companies, your clients could also be students and other individuals who start their own business and require content. To help find clients, you can also create an account on freelancing sites for writers such as Freelancer.com, BloggingPro.com, etc.

You can start individual with your own (brand) name and if you find the demand increasing, you can always add more members to your team. You can offer services such as copywriting, book writing, blogging, editing, proof-reading, magazine writing, etc.

4. Click, Upload and Sell Photos

Are you passionate about clicking photos? You can use this passion of yours to earn a good amount of money by selling your photos online. There are many people who are willing to pay for good, unique and original photos for their use.

You can create your own website to display the collection of your photos or also, there are many online sites such as Shutterstock that invite individuals to share their photos and earn rewards.

5. Travel Agent

Though there are many traveling sites online that offer various deals. However, you start your online business being a travel consultant. You can share with people the best deals from various traveling sites so that they don’t have to hop from here to there.

The idea should be to get all the information under one roof. You can also offer your own travel services by tying up with local bus services, online reservation agents and hotels.

You can also tie-up with big travel brands and set up a commission with them on every reservation you get!

FAQ on Business Ideas

1. What are some other hot new business ideas for beginners?

Some other hot new business ideas include becoming an Affiliate Marketer, to buy and sell domains, start consulting people on the stock exchange, create e-commerce stores, etc.

2. What small profitable business can I start with low investment like 10000INR or 20000INR?

You can start businesses such as social media or marketing consultants, event planning, blogging, customized clothes printing, online tutor, setting up e-commerce stores, etc.

3. What business can I start at home?

There are many businesses that you can start at home. Some of them include Copywriting, Virtual Assistant, Marketing Consultant, Digital marketing services, video production, web designing, translator, homemade food delivery, etc.

Read: How Freelancers Can Collect Payments with PayU!

4. How people become a millionaire?

Becoming a millionaire is not easy. You have to have a complete dedication to the work you do and your targets. Have a vision for your life and business and work towards achieving it. It is essential that you keep thinking of new ideas and innovate in order to grow business. Don’t lose your focus!

5. What are the most successful small businesses?

The most successful small businesses are website designing, catering services, cleaning services, grooming services, digital marketing services.

6. What kind of business can make me a millionaire?

Providing financial services such as forex consulting, trading, etc, education services, catering services, fin-tech services, healthcare business, communications, and marketing can make you millionaires.

7. What is the most profitable industry in India?

Some of the most profitable industries in India include Mineral Products, Aerospace, Machinery, and Mechanical Appliances, Automotive and Precious Metals, Stones and Jewelry.

8. What is the best franchise to own?

You can buy franchises of fast-food chains such as McDonald’s or Dunkin Donuts or Taco Bell or supermarkets such as MAX etc.

Conclusion

To conclude, the online world is full of low investment business idea opportunities. It gives you a chance to connect globally! While all these ideas are easy to implement and would not burn your pockets, they can only be your secondary source of income initially.

It takes time, effort, persistence and a lot of hard work to grow a business and be a successful entrepreneur. Go through all these ideas carefully and think if one of these can work for you! If yes, don’t delay your dream and passion of becoming big even for a minute now! Start working on it, NOW!

And with all your marketing efforts in place, it makes sense to have a payment gateway that provides seamless checkout experience to your customers. PayUmoney is India’s leading payment solution provider. Whether you start with a website or not, PayUmoney will help you receive payments flawlessly with all its features. To know more,

Credit Sources: Alison.com, seobrand.com, firstediting.com, shutterstock.com, www.travelcounsellors.co.uk

The post 5 Online Business Ideas with Low Investment for Beginners appeared first on PayU Blog.

Though it sounds tough to find the right keywords that will make customers find your content easily, Google AdWords Keyword Planner will make it easy for you! While there are many other tools available for keyword research in the market, Google Ads Keyword Planer seems to be the best! Below are some steps on how to use Google Ads keyword Planner.

How to Use Google Ads Keyword Planner

1.In order to access the Google Keyword Planner, you need to set up an account on AdWords. It is free of cost, just like Gmail! You can also register through gmail account.

Just enter your email id, click on the recaptcha and you’re done! You can now access the Keyword Planner. Note that it is not mandatory to run an ad campaign in order to access Keyword Planner.

2. After logging in, click on “Tools & Settings” at the top bar of the page, on the right hand side.

And click on “Keyword Planner”

3. You will find two boxes – “Discover new keywords” and “Get search volume and forecasts”. Click on “Discover new keywords”.

4. Enter the keywords related to your business. It could be something you think your customers or target audience would search for or words that describe your business the best!

According to data, 50% of search queries are four words or longer i.e. long tail keywords. Therefore, you should enter 2-4 keywords to know how the keyword performs on Google.

Also, you can take the help of Google in getting an idea of keywords that you could use.

• Search for a keyword that is related with your business and see what all other terms Google suggest.

• You can also check “related searches” right at the end of the page.

5. After, you have an idea of the keywords being searched by people, enter it in the Keyword Planner.

Once you have entered the keyword/s, click on “Get Started”.

6. You will land onto a page that looks like this:

In the top most bar of the page, you will find 4 options that you can change, if need be. These are Locations, Language, Search Networks and time period.

Location: It is the country where your target audience is.

Language: This is the language that you choose to see information on.

For instance, if you are based in USA and will be marketing to people there, you can choose your location as USA and language as English.

Search Networks: This gives you an option to choose between “Google” and “Google and search partner”.

The last one is for setting the time period you want the results in. It gives you an option to know about a particular keyword in a specific time range.

Before we move on, understand the following terms for selection of the right keyword.

Average Monthly Searches

Moving on, you’ll find “Average Monthly Searches” for the keyword that you entered. As it is clear by the name, in the column, you will find number of searches for the focus keyword and its variants, within your selected location, search network and time period. Basically, it will show the popularity of the keyword and other related words people are searching for.

If you click on “Average Monthly Searches again, you will find keywords with low volume of searches.

Competition

The column next to “Average Monthly Searches” is “Competition.” Competition tells you how competitive ad placement is in regard to the location and search network selected.

Don’t get confused with “competition” meaning competitiveness of the keyword in organic search results on Google.

Competition could be High, Low or Medium.

Read: Know your competition

How to
choose the Right Keyword

After landing on to the page with all the keywords and variants, it is a bit tricky on how to decide on the most appropriate one. However, the following steps might help you deciding on one!

1. Choose the one with highest average monthly search volume.
2. Generally, “High competition” is
   better.
3. Low Competition keywords are easier to rank.

Bonus tip: Compare your Keywords

If you are still getting confused between 2 keywords, you can compare them on Google Ads Keyword Planner. Enter the Keyword next to your first one and click on “Get Results”.

Google Ads will show you a comparison between both the keywords.

Conclusion

Now that you know how easy it is to do a keyword research through Keyword Planner, use it to find the right keyword for any form of online content. However, using right keywords is just one part of doing SEO (search engine optimization) right! Make sure you have a robust marketing strategy to convert all the leads into paying customers.

With all the marketing elements in place, it makes sense to integrate a payment system that provides seamless checkout experience to your customers. PayUmoney is India’s leading payment gateway and online payment solution provider. To know more,

The post How to use Google Ads Keyword Planner to Find the Right Keyword appeared first on PayU Blog.

With this in mind, we have introduced Paytm as an additional payment option for our merchants at a minimum TDR of 2% + taxes as applicable.

Now, your customers will be able to make payments using Paytm on your website. It has been activated for most of our merchants at PayUmoney & they should be able to see it as the 6^th payment option in the wallet section of the PayU checkout page, as you can see in the screenshot below.

How Will Paytm Work on PayU

You will not have to do any separate KYC for Paytm. On our checkout page, your customer will find an additional option to pay via Paytm. They can click on it, connect their PayTm account and pay. And you will keep receiving your settlements as usual, through PayU!

If you have any queries related to activation or if you want to deactivate this service, reach out to us here.

Also, the all-new PayU App is now live! Now, you can track your business performance, request payments and create a business website – all on the go!

PayUmoney is the best online payment solution in India today. If you are a new business looking for a robust and trusted payment gateway for skyrocketing your business then;

Making it as easy as possible for you to accept online payments from your customers is our priority at PayUmoney. We understand that having all payment options on your checkout page will make it easy for your customers to pay and increase your sales.

With this in mind, we have introduced Paytm as an additional payment option for our merchants at a minimum TDR of 2% + taxes as applicable.

Now, your customers will be able to make payments using Paytm on your website. It has been activated for most of our merchants at PayUmoney & they should be able to see it as the 6^th payment option in the wallet section of the PayU checkout page, as you can see in the screenshot below.

How Will Paytm Work on PayU

You will not have to do any separate KYC for Paytm. On our checkout page, your customer will find an additional option to pay via Paytm. They can click on it, connect their PayTm account and pay. And you will keep receiving your settlements as usual, through PayU!

If you have any queries related to activation or if you want to deactivate this service, reach out to us here.

Also, the all-new PayU App is now live! Now, you can track your business performance, request payments and create a business website – all on the go!

PayUmoney is the best online payment solution in India today. If you are a new business looking for a robust and trusted payment gateway for skyrocketing your business then;

The post Introducing Paytm as an Additional Payment Option appeared first on PayU Blog.

Recently, we took the next step in this journey – well, a leap actually! We are glad to share with you that we have acquired California-based payment and security company Wibmo for $70 Million. And this strategic acquisition has taken our fintech investment total past the $500 million mark, putting us within the top five leading global fintech investors over the last two years.

We believe that constant technological advancements in the digital payments industry will help save a lot of time and effort for the users be it merchants or end customers.

Found in 1999, Wibmo helps over 20 nations with payment security and authentication, risk management and mobile payment solutions. They, like us, are committed to making digital payments frictionless through innovative products and services, supporting the Government’s vision of a Digital and Cashless India.

This is a very important moment for all of us at PayU as by combining Wibmo’s expertise in payment security and mobile payments with our strong merchant network and heritage in payments, the combined entity will be focused on delivering more secure and seamless payments experience to our customers.

Aakash Moondhra, CFO, PayU Global said, “We will partner with leading banks to enable digital banking, merchants will gain with higher conversions rates and increased sales, and consumers will have a frictionless experience in completing digital payments transactions.”

How this Acquisition Will Help Our Merchants

Helping merchants with seamless and secure transactions is our priority! A step that we take would only be successful, if it helps you (the merchants) in your digital payments. We are in the process of creating a robust online payment ecosystem that will cater to all your needs in a secure manner and help you grow your business! For merchants, this acquisition will result in:

• Higher Success Rates, More Conversions – PayU-Wibmo integration will reduce hops in a transaction from 16 to 6. Therefore, reduce the latency & increase success rates.
• Safer Transactions – As mentioned above, Wibmo is a major provider of authentication and payment security solutions. From innovative One StepTM frictionless, device-fingerprinting to authentication through downloadable apps, to behavior modeling for fraud detection, their innovative solutions help authenticate genuine transactions while keeping fraudulent ones away.
• Great Consumer Experience – With reduced hops in transaction, higher success rates and improved authentication – your consumers will have a seamless payment experience.

Conclusion

These acquisitions and investments are a testimony to the trust all of you have shown in choosing PayU as your digital payment solution. The addition of Wibmo will definitely boost our core payment gateway service. Together, we will build even more meaning relations – with merchants, customers, and financial partners. We are sure that this acquisition would prove great for Wibmo, PayU, our merchants, customers and the fintech sector!

Have a look at how our story regarding Wibmo acquisition got covered in popular media channels, newspapers and online:

Click on these links below to know more about PayU-Wibmo acquisition:

TechCrunch, CNBC India, The Economic Times, Mint, The Hindu Business Line, Business Standard The Financial Express. Finextra,VentureBeat The Paypers.

The post PayU Acquires Payment and Security Firm Wibmo for $70Mn appeared first on PayU Blog.

We, as an organization, are glad to have met and be associated with one such powerful woman – Vandana Chhabra. Vandana is the founder of an NGO called Vanaja Organics. The NGO aims at creating opportunities for a dignified living for underprivileged women by providing them vocational training.

Click here to read how PayU helped Vanaja Organics grow its business!

Getting back to Mother’s Day celebrations, this is the opportune time for online businesses to kick their Mother’s Day marketing efforts a notch higher.

According to data, one-third of Mother’s Day shoppers wait until a week before to make their online purchases, while 18 percent hold off until the last 48-hours.

So, don’t worry if you haven’t started with your Mother’s Day marketing yet! It’s still not too late. You have time between now and Sunday to target the Mother’s Day crowd and increase your sales. People like to do last-minute shopping. Here are five easy & quick marketing ideas to connect with your last-minute online shoppers:

1. Create Special Deals for Mother’s Day and Promote them Extensively

Creating promo codes, coupons or special deals for Mother’s day could be a great way of grabbing your audience’s attention and increase your sales. People love discounts! Therefore, you could offer them a discount on your existing products through coupons. Also, creating coupons would not take you much time. You can either get a page designed in-house terming your special deals or create a custom promo code using various online coupon makers.

Read more on Beginner’s Guide To Coupon Marketing Strategy here.

However, after you have created the special deals, it is essential that you promote them both online and offline. You can start with promoting your special deals on social media i.e. Facebook, Instagram, Twitter and also on various groups created specifically for Mother’s Day.

Also, you could promote it prominently on the landing page of your website so that it is the first thing that people notice after coming to your site. You could also use web push notifications to bring it to your customer’s notice.  Another way could be of sending push text messages to your database as SMSes boast amazing opening rates.

2. Make Good Use of Online Forums

There are many online forums like Reddit, Google+ and others. You could join some of these online forums, wish the mothers and offer your products or services, wherever relevant. To win the audience on these online forums, make sure you have quality content and post it only to extreme niches.

For instance, in Reddit, you will find, subreddits that will give you an idea of some of the narrowest and specific interests. You can find such subreddits for Mother’s Day and make good use of it! You could cash in on self-gifting too!

3. Make an Eye-Catchy Infographic

According to data, infographics can increase web traffic by up to 12%.

Make a small infographic around Mother’s Day that has easy-to-digest information of what you intend to do or offer them and circulate it on social media. Creating a small infographic would not take much time. You could hire a designer for a day or Do-It-Yourself! Also, you could post the infographic on Pinterest, as many people go there to look out for options!

4. Run a Contest on Social Media

People love free gifts! You can create a contest for people to post photos of them with their mothers or children and win exciting prices. You could also give them a voucher and ask them to visit your store for shopping, this Mother’s Day! There are chances that people will come to your store after winning vouchers or participating in the contest. You will then get a chance to showcase your other products and service, increase reach and boost your sales too.

5. Offer Free Shipping or a Click and Get Service

According to reports*, 9 out of 10 consumers admit that free shipping is the number one incentive to shop online more.

Also, since nobody wants to give overdue gifts, you can make your business stand out by offering free shipping (or at discounted rates) to make sure your customers give the perfect gift at the right time and are happy! Take a glance at how Aveda does it for its customers!

Also, if your target audience is in your proximity, you could ask them to order for their Mother’s Day gift online, or come and check your store and get the gift delivered at home, at the time they want, for free. You could also offer mid-night deliveries to your customers.

Conclusion

While we talk of mothers and their special day, it is interesting to share that Mother’s Day is the most searched keyword in India for the last 5 years. Don’t believe us? Well, Google trends tell us so. Have a look!

This is one of the reasons why you should consider having great campaigns around Mother’s Day (if you haven’t already). Mother’s Day could be a big sales opportunity for online retailers. Work not only on attracting new customers but also on delighting the existing ones with your products and services. Most importantly, think of it as a special day and a chance to grow your business.

If you are an online retailer looking to provide your customers with the best online shopping experience, sign up on PayUmoney for making your online payments smooth and hassle-free.

The post Mother’s Day: 5 Last-Minute Marketing Ideas To Boost Your Sales appeared first on PayU Blog.