From Lydia’s desk…..

The Beginning

Being new in a fast and massive city like Mumbai is truly a very exhilarating task. In late 2017, when I settled down in Mumbai after my marriage, I couldn’t imagine that I would work with India’s leading payment gateway “PayUmoney”! Soon, I started following the traditional job hunt suite: apply to multiple offices and then zero down on the places I really want to work for and with. PayUmoney was on my “zeroed down” list and I got a call from there enquiring if I was interested in Marketing. I was happy but the only thing I was concerned about was distance. Yes, Mumbai is a city of dreams and achievements but distance too! Mapping my workplace from my house correctly and sifting carefully through the crowd was a task initially. But I guess I pulled it off well as a new Mumbaikar and PayUneer 😉

The Selection Process

As the days progressed and after a couple of rounds of interviews, I was handed my appointment letter as PayUmoney Content Marketing Executive. The interviews were intense but seemed like an easy flow with questions ranging from “why I moved to Mumbai?” to “What I have done in the past and would like to handle in the future?” and so on.

Work Mode On! 😎

I was very happy and excited to see my new workplace for the very first time, it was bright and open in all direction I could stretch my sight to. “Nice!” is what I commented. It gave me a sense of new learnings, creativity, friendships and much more.

My team & me

I met my senior and he walked me through the entire Fintech industry (as I am a newbie here), through PayUmoney, it’s functions and most importantly my detailed role in the marketing team. Content rather inbound marketing is a vast and most crucial leg in any business. My first assignment was to transform a complex product description into a simple and comprehended one. After multiple reiterations, it was finally completed. I really got to learn a lot in the process. Eventually, slowly and steadily I got a hang of how things work and most importantly what works. Thanks to all my teammates and seniors.

Gradually, my skills to produce quality content sharpened and I bagged multiple projects which included writing crisp and actionable emailers, product pages, FAQs and more. But the one piece of work I’ll always cherish is my first blog ever on PayUmoney: How To Accept Payments Using UPI Payment Gateway. I actually gave my all to this blog: creativity, SEO techniques and learnings, co-ordination and so on. My hard work paid off in the form of my blog ranking on the first-page of search engines.

A New Big Project

“We are creating superb content. But writing content is not enough. Distributing it will work for us!” – One of my senior.

My next project after learning SEO and writing B2B content was distributing it. I volunteered to learn something new and my seniors supported me throughout. It was a fantastic learning experience to understand people’s viewing and surfing habits, choice of topics on particular days, best times they view content on different channels and so many more drilled down factors of consumer behavior! In the beginning, we would distribute every day but the numbers didn’t show up. Distribution is a consistent process and requires patience for the numbers to show up. Finally, the mantra worked! OUr numbers started rolling up, and my efforts paid off! I really enjoyed putting up our repurposed content in the form of PPTs, videos, infographics and other forms of content on some channels mentioned below:

Medium

Slideshare

YouTube

Even though I had no experience prior to many things I did at PayU, I was entrusted with greater responsibilities, which in turn enabled me to give my very best in whatever I did. One thing I really loved doing as a PayUneer was brainstorming. This was the act where all sorts of ideas were accepted (irrespective of how basic, obvious, excellent or illogical they sound), broken down and judged in terms of consequences.

First Offsite Adventure Ever ✈️

“In PayU, the mantra is work hard and party even harder!”

Our SMB team offsite to Bhutan for 3 days was the most memorable memory because:

1. It was my first ever offsite
2. I met the entire big fat team from different locations for the first time!

The serene beauty of Bhutan was extremely enchanting and the bunch of people I was hanging around were super fun and enthusiastic. We visited many places, Tiger’s Nest was the showstopper though. A clam monastery 3000ft above the valley was Paro was worth the 5 hour trek!

With Bhutanese performers

The scenic Tiger’s Nest, Bhutan

PayU, My Second Home

My overall experience at PayU was very positive and enriching in terms of the knowledge I acquired. Its more like a startup environ where people are buzzing with ideas and laughter. A light-hearted place where everyone from the highest authorities to the supporting staff everyone is treated equally. This is the place where I found my first and close set of friends in Mumbai – my colleagues, who strengthened me all the more personally and professionally.

Beholding these beautiful memories and experiences of a lifetime and looking forward to a new venture, Lydia signs off. However as the show must go on..with all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

The post Prolific PayUneer Diaries: Lydia Priyadarshini appeared first on PayU Blog.

From Vrushali’s desk…..

The Selection

Like all first year B-school students, I sent my internship application via campus recruitments. I gave many interviews but nothing clicked as such. While searching for internship opportunities outside, then a very interesting opportunity by PayU grabbed my eyes. I know this company, I have heard of it. Suddenly I recollect – It’s the company which processes online payments and I have used it, while booking movie, air or bus tickets and my favorite shopping website too! I was all game for it.

“How was your first year in college?” The interviewer kickstarted the interview

This was the first interview which lasted for exactly 1.25 hours! The interviewer and I spoke about everything – marketing, beliefs, processes, strategies, college, internship experiences, work profile so far and more. PayU’s Khar office in Mumbai is very creative, lively and attractive and that was my eureka moment — I want to work here!

Voilà! Next day, the HR called to say:

“Congratulations Vrushali, you are selected!”  

The Induction

I remember this day clearly like it just happened yesterday! Nervousness began to creep in on my first working day when, the IT representative handed me my own laptop and asked me to wait for my mentor to guide me further. Soon, my co-intern and I joined my mentor in a meeting room. In a matter of just minutes, the glass board was filled with payment gateway flow. This was new to me. I never made any efforts to figure out how a payment gateway works. I was in awe with all the information download in system. Our mentor sailed us through: 

• All about PayU
• How it functions
• Various segments of PayU with their target markets
• Future goals
• Work hierarchy
• Role we were going to play in the picture
• Expectations from the internship

 ‘Every second should be productive’ is the moto. 

The Project

As the induction downed to an end, I was introduced to the team was going to work with for the next two months  and got briefed about my project:

The main crux of my internship revolved around inbound marketing and further grinding into content creation, distribution, repurposing and strategizing from scratch. I got an amazing opportunity to pour in my ideas and thoughts with the team, while brainstorming strategies for a new product launch. This experience gave me insights into:

• How an organization approaches a product launch 
• Different ways to create marketing strategies  (for real)
• Making work easy by breaking tasks into action-ables for smooth execution

Creating concise and creative powerpoint presentations was my primary task. I really liked the idea to convert long form content (blogs) into short and relevant content (ppts, videos)  in order to feed readers with desired content. All the presentations I created were published on public platforms like Slideshare, Quora and many more.

I never knew simple presentations could have their own breathing space! 

Through my stint with PayU, I created over 20 presentations and proudly roped in PayUmoney’s slideshare account completely under my wings. Do have a look at my work, 35K+ views it till date and most of them loved it too!

What I really like about inbound marketing (online) is it provides: instant gratification in the form of numbers. Apart from repurposing content, my contribution as an intern flared to writing PayUmoney’s Bolt Checkout demo page copy,  app descriptions, PayUmoney YouTube video copies, being active on Quora, learning basics of SEO, Google Analytics and also drafting “How-To guides”.

I wrote my first professional blog: Expert’s Guide to Instagram Content Strategy 

The blog got me laurels of appreciation and today it is ranking on the first page of the leading search engine. It also made a super quick entry into the top 10 PayUmoney blogs.

Creating, distributing, tracking and optimizing is my key takeaway. 

The Team 

PayU’s Khar office has one of the coolest office vibes to work in and an amazing, talent nurturing work culture.  The key highlight is that one meeting when I got a chance to interact with the CEO PayU India. That day I realized, with great power comes responsibility and humility as well! 

I had a great time with my colleagues who made work fun and play. “Creatively zenzoned” is a term we coined and used when we have outgrown our innate creative juices. As the saying goes; if the roots are strong, the tree lives long. Those are the strong values, PayU exudes throughout its organization and to its employees.  Overall my experience as an intern at PayU was exceptional and helped me optimize my talent, skills and passion to another level all together.

Beholding these beautiful memories of a lifetime, Vrushali signs off from her desk to prep up for a golden career in digital marketing.  However as the show must go on..with all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

The post PayU Super Intern Diaries: Vrushali Avhad appeared first on PayU Blog.