Now, you must be wondering how should you get professional emails for your business and how much would it cost you. Well, need not worry, we have got you covered. You can get various software online that will help you create, test, and campaign your emails. And in this article, we will talk about such software in detail which help you get business emails not only quickly but also in a cost-effective manner.

Ways to Get Free Emails for Email Marketing

Email marketing refers to promoting your business and persuading your customer’s interests and curiosity via emails. It also helps you build better communication with your customers and let them know about your new updates. Some of the free web services for email marketing are:

• Omnisend

If you are a small business owner and want to make a significant improvement in your email marketing method, then Omnisend is a good option for you. With this web service, you can automate the delivery of your email using behavioural triggers. 

• MailerLite

When it comes to improving interaction with customers, then MailerLite is the best-suited option for you to send free emails for business. You can create free templates specialized in mobile, pop-ups, email, newsletters, and surveys with it. Other than the free templates, it also gives the feature of managing emails for your global customers. 

• MailChimp

If you want a completely free plan with numerous features, then MailChimp is the best deal for you. It helps you design different personalized templates with the help of a drag-and-drop editor. You can send up to 10,000 emails in a month with this free plan. 

How to Get Free Emails for Testing?

Email testing is the process of testing the emails before sending them out to the recipients. This testing process consists of checking the formatting, spell-check, and broken links in the email. The prerequisite is that you should have an email account and you can get the free email accounts from Gmail, Outlook, or any other email provider. These providers will give you as many free emails & passwords and free emails with domains as you want. Some of the email testing software to send free emails for business growth are: 

• Litmus

This is a web service that gives you the flexibility to test your template on various devices and email clients in just a few seconds. You can test the template on more than 70 email clients, and the web service will immediately let you know about the bugs, broken links, or images if there are any. Not only does it identify the broken links, but it also gives you the feature to validate the broken links and the web page. 

• Email on Acid

This email testing will make your social media team confident about their email campaign on different browsers and clients. It allows you to test more than 90 devices and clients on your template. The features that this web service provides include spell-check, validation of broken links, unlimited previews of email, and the dashboard of email analytics.

• Sendinblue

This web service provides all the digital marketing tools in one place. It gives you several options to test your template and helps build a better relationship with your customers through engaging communications. If you have a free account in Sendinblue, then you will be able to send 9000 free emails in a month. 

Wrapping Up

There are various softwares that can help you with email testing and marketing. You just have to choose one based on your requirements and then send the free emails for business. With the help of the above-mentioned software, you can create a full-proof email campaign and reach out to more and more people, and expand your business efficiently.

FAQs

The post Expand Your Business With These Free Email Software appeared first on PayU Blog.

Read along to know the key metrics, email etiquettes & challenges in email marketing by Aquibur Rahman, Founder, Mailmodo (YC S21 & Sequoia Surge). Here’s what we’ll be discussing about email marketing.

What are Key Metrics in Email Marketing?

Two Key metrics in Email Marketing are open rates & end conversion rate.

• Open rates are now tracked less. They can be improved by giving a good subject line.
• End conversion rate is used to determine revenue from users and engagement.

Never stop at just open rates. Email sending & managing emails involve a lot of technical things. Some other important email metrics are Domain reputation, IP reputation & DNS records.

• Setup google postmaster to get data from your email recipients, domain & IP reputation.
• DNS records consist of SBK, DKIM & DMARC records. It proofs your email from getting hacked or your domain controlled by someone else.

How to Drive Conversion & Brand Engagement Using Email Marketing?

Engagement of users & their acquisition are the two most crucial parts of marketing. Users are not in your control. You can build a relationship with your users using their emails. This helps you create a journey with your users. You do not have to pay anybody else to talk to your customers.

Email marketing has a high ROI. To drive conversion & brand engagement, focus on segmenting your user base & making emails more usable, actionable & relevant. Take care that you do not spam your user base & only send them what’s relevant.

The important points to consider for Email Marketing: 

• Check the engagement of users with your emails historically. A user unsubscribing your emails is considering you as a spammer & this reduces the open rates.  
• Email marketing works like social media. If you get more users, your reach will increase as well.  
• Take care of your domain & IP reputation. If your domain has a bad reputation, your emails are likely to go spam/promotion folder. 
• Your reach will reduce if your email’s content. Making better content will help you get a better open rate. 
• Content should be matching in subject line & body.  
• Fulfill the promises you make. If it’s useful, user will expect mails from you.   

Email Etiquettes to Improve Business

Here are a few practices to improve email etiquettes:

• Be conversational and friendly in your email.
• Share your achievements & failures with your users. This builds trust & engagement.
• Segment your audience well depending on their needs.
• Remove users from your email who haven’t been engaging with your emails. Refrain from sending them emails as they may not open it again.
• Be more consistent.
• Build your domain or IP reputation or IP by sending small volumes of emails every day. This builds the reputation in eyes of your email clients that you haven’t been spamming or sending a cold email to your users.
• Collect feedback using emails by adding survey forms.
• Use tools like Freshdesk & Front for customer support.

How to Ensure Less Email Bounce Rate?

To make sure there’s a lesser email bounce rate,

• Try getting organic users this will reduce your bounce rate.
• Avoid sending emails to the publicly available lists.
• Ask users for their email ids everytime they attend your events.
• Verify your email list by using tools like Neverbounce and Kickbox.

What are Challenges in Email Marketing?

People start email marketing without having experience & send a huge number of emails without any domain reputation. To get better visibility on what’s working & what’s not, follow best practices. Try experimenting with different formats of content & subject lines.

Email doesn’t give the flexibility to add different kinds of content. You can make it actionable using tools like Mailmodo.

Common Email Marketing Mistakes to Avoid

Do not send the same email to all users like a shot. Emails sent to a large user base without any historical data get classified as spam. Do an email domain warmup. Start by sending emails to very small numbers. An increase in user’s positive engagement will gradually help your emails reach their primary folders of Gmail or Outlook.

What Would be Your Advice to Every Budding Entrepreneur?

Here are a few suggestions by Aquibur for getting started as an entrepreneur: 

• Just start, don’t plan too much.  
• Build a good team of passionate & talented people. 
• Keep going irrespective of your doubts or fears.  
• If you believe in something, keep trying to make it better. 

Check out this video to know more about email marketing.  

To see more such events, subscribe to PayU India’s Youtube Channel & stay updated with every event. 

The post Handy Guide to Drive Conversion Using Email Marketing appeared first on PayU Blog.