An Instagram bio is a short synopsis using up to 150 characters to encapsulate the essence of your product or you. It tells your audience who you are and has to capture your brand’s character and personality while your Instagram posts demonstrate what you do.

Why Is Creating An Instagram Bio For Your Brand Important?

Research shows that 93% of Instagram users follow at least one business globally, and 210+ million users visit an Instagram business profile every day. The people are active customers who make frequent purchases from online platforms. 6 in 10 users login to the media platform daily with average spending of 53 minutes surfing Instagram. 79% searched for more information about a product or a service. 46% of the people made a purchase. So the importance of using Instagram bio in marketing your products and services cannot be underestimated. 

Whether it is Instagram Bios for small businesses, Instagram bios for entrepreneurs, Instagram bios for businesswomen, or Instagram bios for online businesses, the advantages and the importance of Instagram Bios cannot be underestimated.

Analyze The USP Of The Brand And The Metrics Of The Target Market:

• What are your brand’s metrics?
• Is the brand personality serious, funny, and informative?
• What is the product’s end-use?
• What are the metrics of the target market for the brand?
• How can you create a lasting impression about the brand in the mind of your target audience? For repeated views and clicks.
• Is your business well known, locally, nationally or internationally?
• How to get in touch with you?
• Sharing content, registering for an event or providing the facility to make a purchase

First impressions matter as it determines whether the customers just view your Instagram bio and never return, or they follow you and become your lifelong customers. Small business Instagram bio ideas, Instagram Bio Ideas for Entrepreneurs and Instagram Bio Ideas for online businesses can have an external link, a hashtag, and a user name. Instagram bio ideas for business pages, Instagram Bio Ideas for online businesses and Instagram Bio Ideas for businesses run by women include the following:

• Photo of your profile: This should epitomise your brand. It should be recognisable, of high quality, and consistent across all your social media networks. The maximum size should not exceed 200X200 pixels to convey a clear image. Include your logo wherever possible. 

• Your username should be clear, visible and associated with your brand and company. Use business names where possible. Usually, users just try to search by typing in your user name. A photo profile is a primary Instagram bio idea for businesses and for entrepreneurs, online businesses, small businesses or businesses promoted by women. 

• Profile description: This is the heart of the Instagram bio. It should encapsulate the features of your brand, product or company philosophy. It should be compelling enough to stimulate customers to take action. It could also be fun to draw the attention of the customer immediately. Your Instagram bio becomes more likeable and recallable. Small businesses and businesses need to be promoted. You can also introduce your online business using this Instagram Bio idea for online businesses feature.

• There should be a clickable URL: This is not allowed on Instagram anywhere outside the website field. You can use this facility to drive customers wherever you want traffic to flow on your website. You should not miss your one shot to link your URL to a website that provides a more detailed description. Having your website is a pre-condition. A clickable URL is critical for Instagram Bio Ideas for online businesses and Instagram Bio ideas for small businesses.

• The particular business classification under which your company, product or brand falls is an important Instagram bio idea for entrepreneurs and Instagram Bio Ideas for small businesses.
• Call to action button: This is the most important feature which enables your customers to communicate with you directly. It could be a street address, email, telephone number, book an appointment etc. It should also include your hours of operation, where you can be contacted. It could also contain a line such as a shop at our summer sale with an embedded link that leads to the sale page on your website. A Call-to-Action button is a crucial Instagram Bio Idea for business pages and Instagram Bio Idea for Entrepreneurs.

• Story Highlights: This is also an essential part of the Instagram bio as it contains story highlights as clickable thumbnails. It can be used in the future highlights that you create. It consists of a custom image or icon and the story itself. Is it going to be fun and playful or informative and serious? This part has to be consistent across all platforms. This Instagram Bio Idea for online businesses and small businesses has to be uniform and ubiquitous across all social media platforms.
  
  This part should answer the key questions:
  
  • What does your company/product/brand do best? 
  • What is the USP of your brand? 
  • What makes you different? 
  • How do your company/product/brand answer a customer’s needs?
  • How are you superior compared to other competing products or brands? 

Online businesses and small businesses need to differentiate themselves, and this Instagram bio idea is essential for small businesses and online businesses. Using this Instagram Bio, you can make your story witty, compelling, humorous, or valuable to your potential customer. Online businesses can also offer some free resources on their company website to increase the number of clicks. 

• Your Instagram Bio should work as a search engine: Emphasise the keywords and the power of association of each word. Your word choice about your company, product, brand or slogan has to draw maximum attention amid the noise of the social networks. Instagram bio ideas for businesswomen can include their philosophy with special offers if the product is a make-up brand or kitchen product promotion. 
• Hashtags: Instagram bio allows hashtags, so use the most popular or branded hashtags in your Instagram bio. This will encourage your followers to use these specific hashtags while posting content relating to your Company, product or brand.
• Unique Fonts: Use a handpicked font and writing style to make your product/brand stand out. Your fonts should only be readable and attractive. Many apps are available on the smartphone that allows you to change your fonts. Using a unique font makes your brand stand out.

• Sufficient Spacing: Give enough space between every word. Use emojis, asterisks and spaces to make your content stand out and look stylish. Ensure you follow this guideline in your Instagram Bio Ideas for your business page.

Conclusion

Use the various Instagram bio features outlined above to make Instagram work for your company/product or brand, whether you are an entrepreneur, a small business owner, an online business or a businesswoman trying to promote your company, your product or your Brand. Whether you are a freelancer or a brand, use Instagram-bio ideas to make your social media connections and establish your brand. PayU can be your payment platform partner, connected to your Instagram brand page, which can seamlessly facilitate receipts of your online payments.

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