The Basics Of Organic Traffic 

There are two ways of driving consumer traffic to your e-commerce stores – organic and inorganic. Organic traffic is generated through unpaid means, i.e., not having to pay for ads and affiliates. So that means if you are in the early stages of your business growth, you should become an expert at organic sales. You wouldn’t want to burn cash on expensive marketing early on and pile on debt. With research, trial and error, and experience, you will get better at driving organic traffic and overshadowing your competition.

How Does Organic Marketing Work? 

Organic marketing works on the concept of ‘keyword search’. Whenever potential consumers search for a keyword on a search engine, they get directed to the website with the best offering. You must have experienced this phenomenon yourself. Suppose you want to buy a personalized notebook online. You look for this product on a search engine, say, Google. Google calls the words that you enter in the search bar ‘keywords’. Now, Google uses its advanced search engine technology to find an e-commerce store with a matching product on sale. That’s it. The more relevant and valuable the content, the higher your ranking.

What Should Be Your Organic Marketing Strategy? 

Researchers believe that the highest-ranked page gets 30% of organic traffic, the second one gets 17%, and the third gets 12%. These percentages keep decreasing as the website rankings go down. If you operate in a highly competing business environment where many traders have transitioned to online selling, ranking high will not be easy. High competition does not mean that you should endeavour for anything but the top-most rank – the more formidable the challenge, the better the rewards.

So here is what you have to do to improve sales –

1. Create good quality content that appeals to your audience. 

2. Make use of links. 

Let’s dive right into the ways of driving organic traffic to your e-commerce website in India.

SEO A.K.A Search Engine Optimisation 

To develop your search engine ranking, you must understand how they work. Search engines use bots to crawl web pages. Algorithms analyze the content on these web pages and rank them according to predefined criteria. For strengthening your SEO fight, pay heed to the following points:

1. Choose the right mix of keywords at the optimum density for your content. 

2. Use catchy headlines and keep the content easy to understand. 

3. Use suitable images that get the consumers’ attention. 

4. Explain your product offerings exhaustively. Remember, you provide product descriptions for your customers; hence, write the features to connect with your audience instantaneously. 

Create A Blog For Your Brand 

People trust you if you provide them with guidance and reliable advice. Consider blogging as an opportunity to do just that. Your target audience could have several questions related to the correct usage of your product and the product that could be the best fit for them. If you operate in the fashion industry, your content should inspire your audience, keep up with the latest trends and talk about tips that work.

Consistent blogging is the key to building a community around your brand. Think about the diverse situations in which you would use the product yourself and build a story around that. If a person reads about a product on one platform, she will purchase it from the same one.

Focus On Product Descriptions 

Your e-commerce website needs to talk about your products in great detail. Make sure to use keywords here and keep the content engaging. As your business runs around these products, the product descriptions are the centre of attraction – make them unique. Add e-commerce store images that show what the product looks like along with its usage.

Choose The Right Keywords 

The entire organic marketing strategy depends on the kind of keywords that you use. Your keywords should describe your offering specifically and not be generic. Mention the colour and design of the product or any USP that you pride yourself on. A product-centeric keyword strategy will help you get to the right target audience and increase your conversion chances.

Compelling Site User Interface (UI) 

Your site architecture should be easy to navigate. Allow the customers to reach product tabs with the minimum number of clicks possible. Expand the number of landing pages on your website. With more landing pages, you get the chance to talk more about your product characteristics. You must cover all the details possible to avoid customers from drifting to another website for information.

Linking Works Magic 

Backlinks are required from industry-trusted influencers. Partnering with influencers could be tricky as your competitors would be doing it too. Do your research, and once you have figured out what works, your business can accelerate to the next level.

For a noteworthy brand, a robust payment solutions provider is needed. PayU, a powerful payment gateway, provides 150+ payment options and allows you to securely receive international payments in different currencies. PayU lets you create customized invoices and send them to customers. Also, receive payments and access the status dashboard under the same umbrella.

Conclusion 

Once your website traffic grows, you are responsible for providing a smooth check-out experience to your customers. PayU is not only your payment gateway but also a risk management tool. After opting for the service, your business will benefit from high-risk order flagging and detecting payment fraud. Grow your freelancing, startup, or SME business and make correct business decisions with PayU.

The post How To Drive Organic Traffic To Your Online E-Commerce Store or Website? appeared first on PayU Blog.

Though it sounds tough to find the right keywords that will make customers find your content easily, Google AdWords Keyword Planner will make it easy for you! While there are many other tools available for keyword research in the market, Google Ads Keyword Planer seems to be the best! Below are some steps on how to use Google Ads keyword Planner.

How to Use Google Ads Keyword Planner

1.In order to access the Google Keyword Planner, you need to set up an account on AdWords. It is free of cost, just like Gmail! You can also register through gmail account.

Just enter your email id, click on the recaptcha and you’re done! You can now access the Keyword Planner. Note that it is not mandatory to run an ad campaign in order to access Keyword Planner.

2. After logging in, click on “Tools & Settings” at the top bar of the page, on the right hand side.

And click on “Keyword Planner”

3. You will find two boxes – “Discover new keywords” and “Get search volume and forecasts”. Click on “Discover new keywords”.

4. Enter the keywords related to your business. It could be something you think your customers or target audience would search for or words that describe your business the best!

According to data, 50% of search queries are four words or longer i.e. long tail keywords. Therefore, you should enter 2-4 keywords to know how the keyword performs on Google.

Also, you can take the help of Google in getting an idea of keywords that you could use.

• Search for a keyword that is related with your business and see what all other terms Google suggest.

• You can also check “related searches” right at the end of the page.

5. After, you have an idea of the keywords being searched by people, enter it in the Keyword Planner.

Once you have entered the keyword/s, click on “Get Started”.

6. You will land onto a page that looks like this:

In the top most bar of the page, you will find 4 options that you can change, if need be. These are Locations, Language, Search Networks and time period.

Location: It is the country where your target audience is.

Language: This is the language that you choose to see information on.

For instance, if you are based in USA and will be marketing to people there, you can choose your location as USA and language as English.

Search Networks: This gives you an option to choose between “Google” and “Google and search partner”.

The last one is for setting the time period you want the results in. It gives you an option to know about a particular keyword in a specific time range.

Before we move on, understand the following terms for selection of the right keyword.

Average Monthly Searches

Moving on, you’ll find “Average Monthly Searches” for the keyword that you entered. As it is clear by the name, in the column, you will find number of searches for the focus keyword and its variants, within your selected location, search network and time period. Basically, it will show the popularity of the keyword and other related words people are searching for.

If you click on “Average Monthly Searches again, you will find keywords with low volume of searches.

Competition

The column next to “Average Monthly Searches” is “Competition.” Competition tells you how competitive ad placement is in regard to the location and search network selected.

Don’t get confused with “competition” meaning competitiveness of the keyword in organic search results on Google.

Competition could be High, Low or Medium.

Read: Know your competition

How to
choose the Right Keyword

After landing on to the page with all the keywords and variants, it is a bit tricky on how to decide on the most appropriate one. However, the following steps might help you deciding on one!

1. Choose the one with highest average monthly search volume.
2. Generally, “High competition” is
   better.
3. Low Competition keywords are easier to rank.

Bonus tip: Compare your Keywords

If you are still getting confused between 2 keywords, you can compare them on Google Ads Keyword Planner. Enter the Keyword next to your first one and click on “Get Results”.

Google Ads will show you a comparison between both the keywords.

Conclusion

Now that you know how easy it is to do a keyword research through Keyword Planner, use it to find the right keyword for any form of online content. However, using right keywords is just one part of doing SEO (search engine optimization) right! Make sure you have a robust marketing strategy to convert all the leads into paying customers.

With all the marketing elements in place, it makes sense to integrate a payment system that provides seamless checkout experience to your customers. PayUmoney is India’s leading payment gateway and online payment solution provider. To know more,

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