Optimization is critical for the success of your ad campaign. Optimizing twitter adverts help you control your Twitter Ads buck. Keep experimenting with several existing campaigns in order to understand targeting and creative types.

There are a few terms and processes which you need to be familiar with before starting twitter adverts optimization. Here’s what they include:

Impressions: It means the total number of times your ad has been shown.

Graph: Twitter Graph shows all the important statistics for your ad campaign.

Date Range: It provides a detailed view of the hourly breakdown.

Tweet Engagement: Number of times users engaged with your ad.

Twitter Cards: With this, you can add nice photos, videos, or any other media to your Tweets that can help you drive traffic to your website.

Conversions: Actions taken on your website by users. Action can be a sale or a lead.

Here are some of the best practices to help you optimize your Twitter advert campaigns in the best way:

Fine Tune Your Targeting

Targeting allows your online business to connect only with the intended users. We advise you to run multiple campaigns in order to optimize better. Use one type of targeting option with each campaign. You can target your campaign & create ads by user interest, behaviour, followers, keyword, and location. Each targeting option helps you identify relevant matrices that work for your online business.

Select 20 keywords and identify user engagement on each keyword. It will help you narrow down keywords that matter the most for your business & will help you get free twitter followers. Optimize location in case broad region doesn’t yield target audience. Narrow down to the specific areas in order to zero down geo patterns.

Refine Your Bidding & Twitter Advertising

Twitter adverts provide an “Automatic Bid” option that automatically optimizes your bid while keeping your budget intact. Automatic bidding is cost-efficient as you only pay for links clicked by users.

You can also use the “Targeting Bid” option. It allows you to fix the budget as per identified targeting matrices. Although it costs more you can reach the most intended user base. Try “Maximum Bid”, in case you want maximum exposure.

A/B Testing

In the overview section, you can quickly analyze which Twitter campaign is reaching the people effectively. Always aim for more than 1% engagement rate while defining benchmarks for your Twitter ads. If you are achieving lower than 1%, revise your copy and ad creative.

Ad engagement easily helps you identify which creative is performing better when the targeting is the same for multiple ads. Quickly go to “Edit Campaign” in order to edit copy or ad creative whenever required.

Use Conversion Tracking

Make sure you add a ‘conversion tag’ on your website. Double-check it and specify a key conversion tag for each campaign. It will help you to capture data in the most relevant format. Website tags let you choose whether you want to optimize your Twitter Advert for link clicks or website conversions.

For example, PayU with tags for Payment Gateway might specify the payment tag as the key conversion tag for a “Free Payment Gateway” promo campaign.

Device and Platform Targeting

Make sure you test your Twitter ad campaign for mobile and tablets. Check engagement rates across various devices as it will help you to identify the best performing device for your ad campaign. Make your ads more relative for mobile as users nowadays are interacting in real-time on their smartphones.

Twitter optimization is an ongoing process and the key to achieving maximum engagement is experimentation. Keep using the Twitter targeting option to filter your ad campaign. Also, read our blog on “How to optimize your Google adverts account”.

The post A Quick Guide For Businesses to Optimize Twitter Adverts appeared first on PayU Blog.

Twitter is an essential channel where you can promote different kinds of ads such as promoted tweets, promoted accounts and promoted trends. Your target audience interacts with promoted ads in the same way as the Google AdWords. Use Twitter ads to generate leads and reach out to a larger audience base within seconds.

There are three types of options for which you can start Twitter Ad Campaigns:

1. Promoted Tweets: This option allows you to promote a status update which you have tweeted.
2. Promoted Accounts: You can promote your company’s handle or business page with this option. It will give your page more exposure by reaching out to a larger audience base.
3. Promoted Trends: Trends are exclusive hashtags which are ranking on the top of trending list. You can promote your trend as per the geo location by using this option.

So how do you start advertising on Twitter? We at PayUmoney Knowledge Platform have listed six simple steps to start running Twitter Ad Campaigns:

Steps to Run Twitter Ad Campaign:

Step 1: Login to Your Twitter Account

Simply log in to Twitter Account and click on “Profile and Settings” in the menu bar. Select “Twitter Ads” from the drop down menu.

Step 2: Choose the Objective of your Campaign

Choose primary objective of your Twitter Adverts. You can choose between brand advertising and performance marketing as per your desired goal.  Select from:

• • Promote Your Brand

• • Promote Your Video

• Drive Conversions

Step 3: Create Your Campaign

Click on “Create Campaign” and give a name for your campaign. You can choose to start your campaign immediately or you can schedule it as per your desired date and time. Enter useful information such as website/domain name and category in which your online business operates.

Step 4: Select Your Target Audience

Use robust targeting options provided by Twitter ads to get your online business in front of prospect customers. Twitter offers a wide range of targeting option to hit the best return on investments. Reach out to a niche segment or a global audience by using targeting option as per:

• Language
• Gender
• Device
• Interest
• Behavior
• Geo location

Step 5: Set Your Budget

Choose daily budget or a total budget for your campaign. Daily budget is the amount you spent on your campaign each day whereas total budget will run your campaign till your budget gets exhausted.

Step 6: Choose Your Creative

You can choose existing tweet or you can create a new one through “Compose Tweet Options”. Select the size of your creative as per Twitter standards. For example :

Tweet Copy:

116 characters where 24 characters are used for images

Image size: 800 x 320 pixels (max 3mb)

File types: PNG and JPEG

For more details on the size of creatives, click here.

Other social media channels such as Facebook, Instagram or LinkedIn uses ‘Visual first Approach.’ But Twitter ads establishes the identity of your users as per engagement and latest trends. This makes Twitter an important marketing channel to scale your lead generation process. Also read our blog on “How to run Facebook Ads Campaign”.

Stay in touch with PayUmoney Knowledge Platform and take your online business to next level. If you need our expertise viewpoint on any topic, trend, process or channel, then simply comment here.

The post How to Run Twitter Ad Campaigns appeared first on PayU Blog.

While other social marketing channels such as Facebook and Instagram focused on visual first approach, Twitter single handedly changed the management of online identity establishment.  Twitter is an essential tool for small business looking to reach out to prospect customers. Here are few simple tips which you can use to start free marketing on Twitter:

Create Profile

Create Twitter profile and use it to communicate with your target audience. Update bio and put your website link. Add custom background and profile pic strategically that clearly signifies the product and segment in which you are operating.

Connect Relevant People

Simple and fast, Twitter allows your small audience to develop and connect with a niche and targeted audience. You can engage people before they become your friends. It makes twitter an interesting marketing platform where you can filter 99 percent of junk that doesn’t qualifies to be your leads.

Use Twitter search to identify the influencers and experts in your segment. Start engaging such people by re-tweeting their posts and participating in the Q/A session.

Use Hashtags

Monitor latest trends as it will help you find a way to make a relevant connection. Run campaigns as per the trending hashtags and reach out to new people.  By putting your brand in front of the trending topics, your handle will be seen by people tweeting around that particular hashtags.

Content Marketing

You must give your followers the reasons to follow you back and spread message. Don’t create content for just the sake of creating content. Add value preposition. If you are not sure about the topics, take help from Twitter Analytics. Interests are categorically divided into unique and top. Just use top interests list as it also contains the unique interest topics.

The Twitter Road

Research Competition: Know what your competitors are doing and stay ahead from them.

Build Audience: Engage audience, respond to questions, share interesting links and monitor trends.

Arrange Twitter Chats: Organize your own chat or participate in one. Add value!

Add CTA: Try options such as- Sign up now, Call now, Register Now, Use App, Send Inquiry etc.

Also read “Five ways to maximize YouTube Marketing Results” and connect with over 800 million unique active users.

The post How to Start Free Twitter Marketing appeared first on PayU Blog.