Competitor analysis is key to shaping your company’s strategies. It determines your strengths and shortcomings within the market, giving your business a distinct advantage over your direct and indirect competitors….
Think of a category and then think of a brand within it. What made you think of that brand? Is it an unmissable logo or a catchy slogan? Or is…
Sales enablement is a process which provides tools and content and goes to market resources with the motive of success.
A new business starts with a simple idea and a passion for doing something for yourself. However, the journey isn’t simple. If you are a new business owner, this article will take you through seven easy and practical tips, from the business idea to finding the right team, to help you become successful.
Introducing your business online can provide outstanding results even to a small brick-and-mortar business. This article will give you a step-by-step guide to open and optimize your ‘Google my business’ account, which is free. Read the full article.
Do you think growth hacking is dead? Before you answer, we want you to know a few secrets to business growth by Udayan Walvekar, Co-founder, GrowthX. Read on to demystify…
Twitter is one of the most relevant social media channels to generate leads and reach out to prospective audiences. It gives you an opportunity to brand your product to over…
What a way to start the new decade! We are glad to share with you all that PayU has acquired a controlling stake in consumer lending startup PaySense at a…
Cash flow management is very crucial to the financial health of any business, large or small. And this particularly holds true for small and medium businesses and startups, for whom…
Coupon marketing has become an integral part of any marketing strategy and it is no wrong in saying that coupons have already become a sophisticated marketing tool. It does not…