The rise of platforms like Instagram, YouTube, Spotify, and Facebook meant that the marketing landscape was conducive to these individuals and agencies to voice their opinion in any form they desired — video, voice, or written. 

The Indian market landscape may have been late to the party but has seen massive traction in the last few years. The creator economy has grown manifold and is expected to make steep inroads, becoming a vital cog for every marketing strategy. 

This article discusses how content creators can drive India’s economy and payments ecosystem. 

The Rising Influence of the Creator Economy in India

Today, it is almost impossible for businesses not to factor in social media channels and the impact of the creator economy while creating a marketing strategy for their upcoming products and services. 

With cutthroat competition and mostly homogeneous products on offer, brands are betting big on the creator economy to make a difference. If stats and projections are to be believed, influencer marketing is expected to grow at a whopping 25% CAGR for the next three years to touch INR 2,200 crore by 2025. If we talk of global numbers, the marketing creator market is estimated to be worth over USD 104.2 billion and is rising continually. 

Individuals like Ajey Nagar, Akshat Srivatsava, Rachna Ranade, and Tanmay Bhat are now household names and brands in their own right. The creator economy’s growth was further accelerated by the arrival of the pandemic, with many people eloping from their full-time jobs to try their hands at being full-time creators. 

It led to the marketers paying attention to their growth and trying to encash their popularity. For example, Bollywood stars can be seen today in YT videos or Instagram reels of famous content creators promoting their upcoming movies, which was considered unthinkable merely a few years ago. 

The Growing Indian Market

Not only is the creator economy flourishing with a plethora of talented content creators added to the pool every day, but the primary market to which they cater, i.e., the Indian marketing landscape, is also experiencing a significant shift. 

We currently have over 500 million users accessing the Internet in the country. The numbers are expected to double in the next few years, further opening many opportunities for content creators to explore and excel. 

A Linktree report states that we presently have around 4.2 billion social media users globally. The rise in population and digitisation would further propel these numbers to skyrocket in the next few years, opening up unprecedented opportunities for Indian content creators. 

Diversity is inherent to the Indian culture, and its marketing landscape is no different. Be it short- or long-form, or written, there is ample audience for every creator mode and the success of apps like TikTok, Moj, YouTube, etc., are testament to that. 

How Will the Growth of the Creator Economy Impact the Payment Landscape?

Gen Z is the poster boy of change, and payments are unlikely to be spared. An advertising creator collaborates with a plethora of marketers regularly. In this case, marketers would have to undertake change marketing and push themselves to be flexible in payment modes. 

It would help them eliminate unwanted barriers, be it geographical or otherwise, and ensure they can find the right creator for the right job. In the current scenario, sending money across borders is costly, which may not be sustainable for long. 

With the world heading towards becoming a global village, there would be a revolution. The changing marketing landscape would bring about better solutions, from payment gateways to wallets, to ensure money movement is a non-issue.

Wrap Up

The rise of the content economy in the last few years has been massive. Still, it is expected to grow manifold in the coming years, contributing significantly to Indian economic growth. Given the spectacular growth of content creators and their relevance in the Indian scenario, it is time for brands and marketers to pull their shoes up and work on their payment systems. 

At PayU India, we specialise in streamlining your payment process by providing many solutions that integrate well with your existing ecosystem. 

Click here to learn more about PayU India and how you can benefit by partnering with us. 

The post Content Creators – The Next Big Thing  appeared first on PayU Blog.

When you hear the term ‘best time,’ it is referring to the time on which if you post on Instagram, it will have more chances of getting likes and being among the first posts on the Insta Feed of your follower. Posting at this time increases the probability of your post gaining attention. And if you manage to hold that attention, your followers will increase. So, let’s find out what are the best times to post on Instagram and why it is important.

Why Is Timing Important for Instagram Posts?

Instagram is a huge social media platform. Billions of users are using it, and they receive a substantial number of posts every day. So, in these situations, if you don’t post on Instagram at the best time, your post might get lost in the ocean of other posts that go live daily. And even if you are posting some of the best content in the world, you might not receive the attention that you deserve. So, it is very vital for every content creator who wants to be known to the world to post at the best time.

What is the Best Time to Post on Instagram 2023?

There had been several observations carried out on this view. At first, people used to think that the best time to post on Instagram today is the time when the majority of people are online. If you post when your followers are online, then it will gain more attention from them, right? No, wrong. Even though it is a factor that decides whether your post will garner more eyes or not, it’s not the only one. Especially not the dominant one. 

Instead, soon people realised that the Instagram algorithm was more lenient towards the posts that came live in the early hours of the morning. That means if you want more views on your posts, you need to exercise the strategy of “rise early and post.” You will be able to outsmart your competition this way and garner the attention of your followers. 

• Best Time to Post on Instagram on Monday

On Mondays, the best time to post is 11 am IST. Other than that, you can also post at 10 pm IST. The worst time to post on Instagram on Mondays is around 11 pm IST. If your goal is to be known by more and more people, avoid posting at this time.

• Best Time to Post on Instagram on Tuesday

On Tuesdays, try to post around 10 am IST. Other than that, you can also post around 2 am, 6 am, and 9 am IST. Avoid posting around 11 pm IST.

• Best Time to Post on Instagram on Wednesday

11 am and 1 pm IST are the best times to post on Instagram on Wednesdays. You can set your posts with a social media scheduler to go live at your decided time so you don’t miss the possible traffic on your account. 

• Best Time to Post on Instagram on Thursday

On Thursdays, the best times are 11 am to 12 pm IST.  And the worst time to post is 11 pm IST.

• Best Time to Post on Instagram on Friday

The best times to post are 7 am, 11 am, and 1 pm IST. Avoid posting around 10 pm IST on Fridays.

• Best Time to Post on Instagram on Saturday

The best times for Saturdays are 6 am and 11 am. And the worst time to post is around 4 pm.

• Best Time to Post on Instagram on Sunday

The best times to post on Sundays are 6 am and 8 am. And the worst time to post is around 6 pm.

Conclusion

It is vital for the people aiming to garner more attention from Instagram users to post at the best time. It increases the chances of your post being on the top of your follower’s home feed. Try posting at the best time and avoid posting anything around the worst time.

Also read: Top Tips To Increase Your Instagram Followers

FAQs

The post The Best Time To Post On Instagram | 2023 appeared first on PayU Blog.