In the third episode of #ForgeWithPayU, we’re here with the story of a brand that brought the rich and traditional handloom of India out to the world in the form of an easy saree with a dash of contemporary style- SUTA. In this conversation with Sujata and Taniya Biswas, Co-founders, they unveiled the story of how SUTA came into being. They started with five people Sujata, Taniya, two weavers, and another employee. To cut down costs, they took care of every task on their own, from sweeping the office to packing a saree to shipping. Now, they have 100+ employees, along with 14,000 weavers and artisans.

Want to find out some unheard interesting facts about SUTA? Watch the video below!

Let’s Find Out More About SUTA’s Journey! 

They were engineers eager to infuse meaning into their work. Their research showed that it was difficult for people to find soft cotton and woven fabrics were quite expensive. They founded SUTA, launching soft cotton sarees which were stylish, easy to wear, and affordable.  

They started as an online brand, linked everything to their website, and onboarded PayU Payment Gateway to help scale SUTA’s growth.   

Sujata & Taniya feel no shame in accepting that they started from scratch. Instead, they say there’s certain greatness in humility & starting small. It helps in knowing one’s worth for what it is. They took a slow & steady approach to grow their business organically. During their initial days, they did everything, from designing, packaging, modelling, and photography,  to cleaning their office space. They took trains rather than hopping on to cabs for vendor meets so they could cut down on costs. 

One of the highlights in their journey was in 2021, when they had a flat sale of 33% for 33 minutes on their website, leading to 2000+ orders in less than 30 minutes. Logistics, there were concerns, but PayU mitigated all the payment-related risks and supported Suta in taking this leap of success. 

SUTA has woven more than 5 lakh sarees and launched more than 5000 products. This six-year journey of Sujata and Taniya has constantly been an upward learning curve for them. Intending to grow SUTA daily, Su and Ta believe that PayU has been the backbone of their journey.  

Did SUTA’s journey inspire you to take your next step? Let’s do it together because #TimeIsNow!  

Have you watched other episodes of #ForgeWithPayU featuring some inspiring journeys of brands we love? Click here to learn more!

The post #ForgeWithPayU | Story of A Brand That Introduced a Contemporary Take on Traditional Handloom of India, SUTA appeared first on PayU Blog.

The second episode of #ForgeWithPayU captures the story of a brand started by two visionaries, Midhula Devabhaktuni and Vishwanadh Kandula, who created an opportunity where there was none with ‘MIVI’. In this conversation with Midhula Devabhaktuni, Co-Founder of MIVI, we unveiled the story of how MIVI came into being. You’ll get a sneak peek into some interesting facts, about their journey to become the only audio electronics brand manufactured in India and how it grew in the last 6 years!  

Tap on the below video to find out how! 

Let’s find out more about Mivi’s Journey! 

MIVI was launched in 2016, and they began selling audio electronic gadgets manufactured in other countries. They wanted to start manufacturing in India but were unsure of the leap. There weren’t any other brands manufacturing audio electronics products in India. There wasn’t any trained skillset, but they believed #TimeIsNow to take the leap. 6 years later, MIVI is the only audio electronics brand manufacturing in India with an 85% female workforce. They wanted to do something for their country and combined their skillset to work towards the same. While researching the market in 2015, they found many gaps in the electronic segment. They started MIVI with two goals. They wanted to offer quality gadgets and excellent customer service. That’s where PayU came in. They began using PayU Payment links to send to their customers. As MIVI grew, it chose to integrate PayU as its payment gateway. 

Was Mivi’s journey inspiring enough for you to take your next step? Let’s do it together!

Have you watched our first episode of #ForgeWithPayU featuring the journey of Sleepy Owl? Click here to know more! 

The post #ForgeWithPayU | An Only Audio Electronics Brand That Manufactures in India, MIVI appeared first on PayU Blog.

In the first episode of #ForgeWithPayU, we’re here with the story of a brand that started a cold brew revolution and made its way to become a household name, Sleepy Owl. In this conversation with Arman Sood, Co-Founder of Sleepy Owl, we unveiled the story of how Sleepy Owl came into being. You’ll get to know some interesting facts & see their journey. 

Tap on the video below to find out how! 

Let’s find out more about Sleepy Owl’s Journey! 

In 2016 they researched the coffee landscape in India and found the best way to start was to take Indian coffee online. They set up their website with one product & in 30 days, they built a website, added PayU Payment Gateway, locked in courier service, and got the coffee rolling.   

They became India’s first cold brew coffee and delivered it too. As Sleepy Owl is an online brand, having a seamless payment experience was important & that’s where PayU held the fort for them. In the lockdown, they clocked 500 orders a day and decided to shut cash on delivery.  

They started selling one cup of coffee & today; they sell millions of them. Starting a business wasn’t as easy for them as it is today. Today everything happens at the tip of your fingers if you leverage tech well. 

They believed there’s never a right time to start because even if they fail, they’ll be young enough to start again.

Did Sleepy Owl’s journey inspire you to take your next step? Let’s do it together because #TimeIsNow! 

Have you watched our second episode of #ForgeWithPayU featuring the journey of Mivi? Click here to know more! 

The post #ForgeWithPayU | Story of A Brand That Brought Cold Brew Revolution, Sleepy Owl appeared first on PayU Blog.