Quality product images are a driving force of engagement, conversion, retention and overall customer lifetime value. In this blog post we will precisely walk you through the benefits and best practices of good product photography to drive sales.

Benefits of Good Product Photography to Drive Sales

There are many factors to drive sales and the first one being the product itself! As per a popular Hindi proverb ‘jo dikta hai, voh bikta hai’, it is essential to present products well to scoot the sales higher and faster.

Whether you hire a professional to click your products or opt for DIY hacks using your mobile, these key benefits of product photography mentioned below are to be enjoyed by all:

Grabs Customer Mood

You cannot take your potential customers to a camping site and show them how good and comfortable your backpacking kit is. You can convey this feeling through your pictures majorly. Hence, it makes sense to plant a seed that your product is the ultimate solution for all the issues they may have. This gesture can be exceptionally conveyed via worthy and quality images.

Perfectly clicked, comfortable and useful product images draw attention within nano-seconds. Thus, increasing chances of high sales.

Builds Your Brand

A picture is not a short-term plan but a long-term solution to get your company recognised as a market leader.

Putting up branded product images consistently over months, can communicate your brand as:

• Professional

• Valued

• Quality

• Diverse

• Innovative

It helps your customers believe that your brand really cares for their preferences and that it is humble enough to cater to them all.

Promotes Silent Communication

Images speak louder than words! This fact still stands strong and tall when to comes to brands who believe in less word and more work.

People skimming through various online platforms have limited time and patience to actually read all the text or product descriptions. Hence, in this case: mention all the available product sizes, colors, features that are up for sale.

Pro-tip: Make an exhaustive list of your product’s important information and then state what to show in your images.

Sets Right Expectations

As mentioned above, 22% of products sold online are returned because ‘items look different than the photos”. Convincing people to buy products offline is comparatively easier than doing so online.

Hence, it is always advisable to show product images as they are instead of adding unnecessary filters, effects and the likes. Set your customer expectations about what they are looking at right.

Another expectation setter would be the number and days within which you can entertain product returns. People who make an impulsive purchase decision exist too! They are aware of the fact that any product bought online can be returned if felt unsatisfied with.

It is good to be a considerate online business but not at the cost of your added expenses. Setting customer expectations right by Inculcating a limited return policy is healthy.

Keeps Competitors Away

You might feel your product is 100% unique, but it is not a 100% true fact. There are millions of products globally, that might have the same features as yours does.

The cheat here is to talk with your images. Show that your products are way more attuned to detail and better than your competitors’, by using high quality product images.

These benefits prove beneficial only when teamed up with certain best practices of product photography mentioned below:

Lights

Irrespective of what your product is, lights play a huge role in product photography. Technically there are 2 types of lights in photography:

1. Natural Light: Products clicked in natural sunlit environments. It is also known as “soft light”. Natural light is the most preferred and suggested set-up by professionals as it highlights product’s true features and details better than a bulb or so. You can use natural light if your product is meant to be used outdoors or to be shot on or is worn by a person.
2. Artificial Lights: Candles, fire, bulbs, etc are all considered as artificial lights and are also referred to as “hard light”. Artificial lights produce smaller but focused light surface. Hard lights are preferred by professionals while clicking focused or close up product images for online shopping.

Camera

As a business you have the option to explore multiple devices for getting that best shot for your products. Broadly, you can either a hire professional photographer who comes along with all sorts of ‘best shot’ ideas and equipment or you can make the best use of your smartphone which comes with a decent camera technology.

If you opt for a smartphone camera to click your products, then the rawness can be your advantage as it makes people believe the genuineness of the product. It also saves your pocket of additional expenses of hiring a professional.

You can also consider investing in a professional camera (DSLR) for quality product images. But, it is highly recommended to do your research well on which model, company, etc is apt for your need.

In case you go ahead with a professional photographer, you save on a lot of time getting the angle, lights and settings right. He/she is the master of his/her artistry and knows exactly how to get any product clicked. The professional can also work up his expertise in post-production formalities.

Background

As per research, 76% of products images are clicked against white backgrounds. Along with the other factors that contribute to a picture-perfect product image, backgrounds is a crucial element as it changes the entire appearance and hence ‘need’ of a particular product.

Most of the online businesses opt for white or pastel backgrounds because they make a product look, grand, desirable, true and classic. Whereas, a black or darker background eludes luxury and desirability of the product.

Composition

Composition is composed of various elements which include; angle, texture, mode, etc of an image. It depends on how engaged and open your business with its audience is.

For example: If you are selling a nail paint or any cosmetics you can freely opt for a slant angle or a grainy or blur the background or opt for a portrait as well as a landscape mode. This is because your product segment is lighter and stylish.

Whereas, if you are a food centric business, then you should opt for darker or wooden backgrounds, lay the dish in the middle of the frame with portrait mode on. This setting is usually preferred as it makes the food look ultra-vibrant (with colorful ingredients) and more tempting because of the center placement.

Apart from these best practices, we would like to give away 2 pro-tips for most effective product photography:

1. Cut the clutter and make your images breathe-able. Let there be negative or empty space in your images.
2. Click product centric images. Zoom into the nitty-gritties of the detailing of your product. This accentuates the product all the more thus making it attractive to your audience.

Today, there are many smart apps that help businesses to indulge in healthy product photography which saves time, efforts and money. Snapseed, Focalmark and VSCO are a few to name.

There are many ways to increase your product sales by just making optimum use of a tool named: photography! Online businesses like yours must leverage this tool to the fullest in order to influence your audience to purchase your products.

With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

The post Importance Of Good Product Photography To Drive Sales appeared first on PayU Blog.

What would be your pick?

We are sure most of you naturally would be inclined towards option ‘b’. This is an obvious choice as; images not only provide reading convenience but also reflect the hygiene of the blog.

Blog covers, memes, infographics, gifs are some of the ways you can showcase your content creatively and more effectively. A classic example of making wise use of catchy images is blogs and emailers.

Pick up any promotional emailer from your inbox or visit any blog site, you’ll find marketers toying around with vivid images to grab eyeballs and educate readers.

So, if you want readers to repeatedly land on your content and further convert into avid users then, using the catchy images is the key!

Compelling CTA

Call-to-Action buttons are intent magnifiers. They tell the readers what exactly they are supposed to do and at what point in time.

For example:

There 2 most used and conversion-friendly CTAs:

Don’t just see the length of each CTA above, also observe the context, tone, and compulsion it projects.

Here are some useful statistics put forth by marketing experts:

Make the most of these findings and start converting visitors to users the compelling CTA way!

Comprehensive Voice

By comprehensive voice we mean the tonality of the text, your choice of words, how actionable is your content and so on.

Conducting your content in a graceful voice is important to make sure that it is read in the way it is intended to be written. As per the trends we have been observing recently, writing actionable content triggers urgency and empathy in the minds of the readers.

Example: Replace sentences like “You need to write in an active voice rather than in passive voice.” with “Write content in an active voice.”

By drafting content which is on-point assures that things will move faster. Hence, in this case, conversions will take place faster.

Remember to concise, to the point, crisp and actionable with your language and words you use to impact and inspire masses.

Creative Presentation

It wouldn’t be wrong to say that this point is a mix of all the three mentioned above and the rest as well. Creative presentation is basically the overall look, feel and presence of your content.

Are all the colors, typography, text positions, image layout, background, theme and so on is the correct order and place?

As small or basic the above elements may seem, but together they can make or break your content. Beware, conversions are your priority and hence having your creative presence in all good shape and form is of utmost importance.

Let’s sum up: Whether you are small or a big business, content is important for conversions. However, laying it well is all the more important to draw maximum attention.

With all the marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Be a part of the PayUmoney family to enjoy the best payment gateway experience. Grow your business effortlessly!

Does your marketing strategy comprise of branding, advertising & promotions, social media presence for conversions? But, what about content marketing?

‘Content is King’ holds all the truth when it comes to building a perfect marketing strategy for your business. Just think through this: content is everywhere and in all possible forms. Then, how can it not help you bring in better leads and higher sales?!

In this blog post, we will emphasize on the elements that help increase conversions!

Role Of Content To Increase Conversions

If you are writing mere basic content in the form of blogs then, getting conversions as per your expectations may seem too far-fetched. However, technology is advancing every minute and so are the search engines’ content indexing criteria.

By merging your creative writing skills with SEO. This merger will eventually result in your business topping the search engine lists of good content to read, thus bringing in quality leads and conversions.

You can check out our expert article on how to write quality blogs that are optimised.

The post How To Create Content That Brings In Maximum Conversions? appeared first on PayU Blog.

Key highlights Of Budget 2019

The budget extensively caters to various sectors of the Indian economy, but what stays in focus is the MSME grants and allowances. The Indian government has

Here are the 7 key highlights from the budget small businesses must make the most use of:

We really look forward to see lots of budding startups in the world’s largest upcoming startup hub – India!

With all the marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Be a part of PayUmoney family to enjoy the best payment gateway experience. Grow your business effortlessly!

Recommended Reads

MSME Loan Alert: Get Rs.1 Cr In Just 59 Minutes!

The post Budget 2019: Key Highlights For Small Businesses In India appeared first on PayU Blog.

The Making of Policybazaar.com

Like most developing countries, India does not have great social security. Most people are unaware that insurance can support in living through sudden losses easily. Policybazaar.com marched ahead with a purpose to educate the Indian public about the importance of insurance along with creating awareness about the wide range of insurances available canopying all possible scenarios in mind. Today, in just a decade the strong insurance provider has become a marketplace leader!

Challenges Faced By Policybazaar.com

Policybazaar.com is primarily an insurance aggregation portal where, customers can compare and buy insurance policies directly. With the Indian digital space, especially the digital payment space, still in its early years processing online payments for insurance policies bought on the portal was a challenge that the company faced. This is when the insurance giant decided to tie-up with a payment gateway for processing its digital financial transactions. Although payment gateways are highly regulated, most of them shy away from extending themselves to support business partners.

The company’s  another major concern centered around the complex models needed to enable vendor payouts. In the insurance sector each payout is critical. While the solutions were available, incorporating them into the organisational structure usually resulted in problems with the vendor. The company holds its vendor partners in high regard. All they needed was a payment gateway whose ideologies aligned with their need to put the Marketplace Model and Net Settlement Models into effect.

Journey with PayU

PayU provided support to Policybazaar.com by implementing a seamless payment gateway through the development of a mechanism which did not affect any of the three – vendors, the payment gateway and the organisation.

“PayU has provided extensive support in making a customised end-to-end solution for us with super-fast routing which has led to better success rates for transactions.” – Harsh Vardhan Masta

Harsh Vardhan Masta, AVP – Product Development, Policy Bazaar

Today, most of the organisations transactions are routed via the company’s payment page itself.

Future

Planning a different future for the whole country’s security is a huge and urgent responsibility of the insurance leaders! Apart from insurance, the Policybazaar group seeks to address all aspects of people’s well-being; it has recently launched a new venture – a technology platform in the healthcare space called Docprime.com. It is an aggregator of medical services and consultants. The group of companies continues to trust PayUmoney at every step to provide secure payment solutions for all its business needs.

At present, more than 4.5 lac Indian businesses prefer PayUmoney as their payment solution provider. What are you still thinking about? With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

The post Policybazaar’s Journey With PayUmoney Payment Gateway appeared first on PayU Blog.

Now, all passwords must have certain mandatory criteria to be fulfilled. After the update, you will be logged out of your PayU account. To login, please reset your password by following the step-by-step process below.

How To Reset PayU Password?

• For existing users who have access to their phone number
• For existing users who don’t have access to their phone number

For Existing Users Who Have Access To Their Phone Number

Here is the step-by-step guide to reset your password only if you remember and have access to your phone number you used while signing up on PayU.

1. Go to PayU website and click on either “Login”

2. Enter the email ID you had used while creating your PayU account and click on “Next“.

3. You will be notified about your ‘Password Expiry’. Please click on “Proceed”

4. Our system will match your email ID (entered in step 2) with the phone number (entered while creating account).

Please enter the 6 digit OTP you receive on this phone number correctly and click on ‘Verify‘.

5. Once your phone number is verified, kindly set new password for your PayU account.

Attention! Please create your password carefully by fulfilling all the conditions: 8 characters, 1 uppercase, 1 number, 1 lowercase, 1 special character

6. Congratulations! Your new password is now updated.

For Existing Users Who Don’t Have Access To Their Phone Number

Here is the step-by-step guide to reset your password only if you don’t remember or don’t have access to the phone number, you used while signing up on PayU.

*Follow these steps even if you want to link your PayU account with a different phone number

1. Go to PayU website and click on either “Login”

2. Enter the email ID you had used while creating your PayU account and click on “Next“.

3. You will be notified about your ‘Password Expiry’. Please click on “Proceed”

4. Our system will match your email ID (entered in step 2) with the phone number (entered while creating account).

Incase you wish to manage your business on PayU using a different phone number, please click on “Use Different Phone” option (mentioned below your existing phone number)

5. After you click on “Use Different Phone“, please enter the number phone number

6. Please enter the 6 digit OTP you receive on this new phone number correctly and click on ‘Verify‘.

7. For update phone number, we will send the 6 digits OTP on your registered email ID (step 2) as well.

Kindly enter the OTP you receive on your email ID correctly and click on “Verify”

8. Once you enter the OTP you received on your email ID, please set a new password and click on “Next“

Attention! Please create your password carefully by fulfilling all the conditions: 8 characters, 1 uppercase, 1 number, 1 lowercase, 1 special character

9. Congratulations! Your login details are updated on PayU. Here on, please continue using our services as you used to.

Like we mentioned above, your security is our utmost priority, hence we have introduced these additional security measures. Please co-operate with us.

You can always reach out to us in case of any queries. Just drop us a message and we will be happy to help.

Just in case you have been away from us for some time, have a look at all the wonderful line of products we have created for all your business needs.

If you are a new business looking for a robust and trusted payment gateway for skyrocketing your business then;

The post Step-By-Step Guide To Reset Your PayU Account Password appeared first on PayU Blog.

Yes, marketers are gorging over the most ‘engagement-oriented’ app for promotions.

Yes, there are millions of Instagram business tools out there.

Yes, you are in the right space, because you want make the best use of Instagram business!

With your Instagram marketing in place, we now bring yet another most searched topic: using Instagram business tools for marketing.

Today, using Instagram for personal account is pretty easy and quick as compared to the business account. Are you facing the same issue? Don’t worry! We are here to help you choose exceptionally intelligent Instagram business tools for your business.

12 Must-Use Instagram Business Tools For Marketers

To begin with, there three important elements of Instagram:

• Profile Bio

• Pictures

• Hashtags

Trust us, once you get these 3 points correctly, no one can stop your business from ruling Instagram.

We have listed the top Instagram business tools to assist you with content creation, editing, scheduling, analysing and much more! These tools are segmented into 6 use cases for your convenience:

1. To Click & Edit Pictures Like a Pro

Instagram is a visual medium. What appeals to the eyes is consumed rather sold instantly. Hence, putting up good product or service pictures on your Instagram is of utmost importance.

If you skim through Google Play or App Store, you’ll find a bunch of apps promising best quality pictures. But which ones you should opt for your business undoubtedly:

• VSCO: This app is used by leading marketing firms and influencers. The fun, professional and unique effects or filters it enables. Their photography app is one of the most powerful in the market.
• Snapseed: This app is of great value and importance if you are always on the run. It is easy, simple and creative for candid clicks

Both these tools are mobile based applications and have free as well as paid services.

2. To Create Exceptional Content

Now that you have clicked pictures and edited them well, it’s time to make amazing post or content. The 2 most feasible tools include:

• Canva: It is a free, handy and easy to use application (mobile + web). It has thousands of customisable templates and lakhs of stock images of your choice. Choose the best ones for your business and publish undeniable content. You can also create amazing Instagram stories on Canva!
• Repost: It is not necessary to create original content at all times. You can also “repost” someone else inspiring and top performing post on your handle via the Repost app. This will help you boost your Instagram engagement and followers as well. Instead of creating content leverage what’s already existing because, it will always benefit you.

3. To Run & Evaluate Contests

In order to keep your audiences engaged at all times contests are always enduring. Instagram is a very hyper active social media channel, hence to keep your life sorted, you can make use of:

• Wishpond: The app supports photo and hashtag (#) contests on Instagram. You can also use the app to creatively design contest landing pages, highlight prizes, approve and deny entries and so on. The app has a 14-day free trial eligibility after which, it is chargeable.
• Comment Picker: If your contest is about asking people to comment in order to win prizes then, this is the apt tool to use. It randomly picks comments and your winner is selected! So, no need to spend hours evaluating comments.

4. For Competitor Analysis & Scouting Influencers

Competitor analysis is an integral part of any business hosted on any platform. Hence it is essential be on the top of your game. Hunt the top-rated influencers that suit your business perfectly. To perform this activity efficiently, you can make use of:

• Buzzsumo: Influencer marketing is a powerful way to reach target audience without pinning hopes on paid media. Buzzsumo tool enables you to find, evaluate and analyse Influencer outreach for laying better business strategy.
• HypeAuditor: The tool makes use of advanced AI to analyse any Instagram account on the basis of true followers, demographics, etc. This is a good way to keep an eye on your competitor!

5. To UseTheTrending Hashtags Of All Times

• Focalmark: It is an intelligent tool designed specially for finding hashtags relevant on Instagram. It uses human research and ranking algorithm to suggest apt hashtag for your brand.
• Autohash: This particular tool smartly makes use of computer vision algorithm to suggest hashtags relevant to your pictures

6. To Schedule Posts

This is one thing every marketer looks for – how to schedule posts on Instagram? Well, the answer is right here. Leave all your worries at bay and handle your business or ‘vacay’ peacefully with these tools at your disposal:

• Later: This is an epic tool! It not only schedules your Instagram posts but also auto posts them at the set time. Later is also epic because of the acute analysis it provides for your posts. You can auto post videos as well using Later.
• Preview: Want hashtag suggestions along with the ease to auto post on Instagram? Preview is the app for you. Create your Hashtag groups, discover and schedule the best time to post for your audience and much more on this app. Preview is available on android in select countries only, whereas it is easily available on iPhone globally.

These 12 Instagram business tools may seem quiet over the top or at first. You might think they require too much prep, but to be honest, it will make your life much breezy.

Keep Instagram post sharing on other social media channels ‘on’ for optimal results. So, before you resume your Instagram marketing activities, do check these Instagram business tools to grow quickly on social media.

With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

Recommended Reads

Benefits of Instagram business

Expert’s Guide To Instagram Content Strategy

How to promote business & drive sales on Instagram

Instagram marketing strategies

The post 12 Must-Use Instagram Business Tools In 2019 appeared first on PayU Blog.

In this 2018 milestone post we will highlight some of the PayUmoney blogs that did well through the year and helped businesses in some way or the other.

Hit List Of Top 10 PayUmoney Blogs

1.Introducing All New PayUmoney Dashboard: We have always thrived to make tracking and managing business easy for our users. So, if you want to make the most of all the exclusive PayUmoney features, then this is the best time to SignUp (if you still haven’t) or simply Login to your account. Let your customers experience the best online payment service ever!

2. PayUmoney Web Checkout: This year we had only one aim in our mind and actions: to make our payment gateway an extremely seamless, easy and convenient option for all its users. The moment we released a new checkout system this year, our merchants were all “yes!” for key features which includes:

• re-directionless checkout
• easy retry option
• payment mode intelligence and,
• Nitro flow – for safe & automatic access to saved cards without login

All these features in combination contributes to a better success rate! Login in to account or SignUp to experience the best if you still haven’t.

3. How PayUmoney Payment Gateway Helps Businesses Grow?: This blog post rightly and largely focuses on the fact that we are more than a payment gateway. All the features introduced by us highly revolves in churning out better growth and success rates for your business. Read the complete blog to explore our exceptional features that will help you boost your business 5X.

4.Video Content Marketing Top Trends Of 2018: Today every business wants to create a benchmark and be different than it’s counterparts. We do witness the curve of change rising higher when it comes to flourishing marketing trends and techniques where video content marketing takes the driver’s seat rather! Let’s explore this rising trend all the more in this informative write up.

5. How To Use WhatsApp Business To Sell Products: If the app has an attractive base of 1.3 billion global users and 53% people shop on direct messages (DM), then it is bound to be a hub of all things saleable! The app is a selling hub for all marketers, salespersons, established or aspiring businesses. Why do we call it a hub to sell products? Go through the entire write up to explore more about WhatsApp business’ unique features, functions and more.

6. How To Use PayU Payments Plugin For MS Excel: Innovation is motto! We all use Excel sheets to manage our business and keep a track of all things. Then why not make the most of MS Excel to accept payments as well? Does the concept interest you? Get all the details you ought to know about the plugin right away!

7. 6 Simple Steps For A successful Brand Building Process: This particular blog piece has been loved by all our readers immensely and is always topping the charts. One reason being, a successful brand building process increases your sales and advocates your product or service. Read more to understand and process your brand better.

8. A Quick Payments Settlement Guide For Businesses: The ultimate goal for any and every business is to get customer payments in their bank account. Undoubtedly this is a rock star blog because of all the obvious reasons! If you are curious about the working of online payments then, click on the blog name to know more.

9. UPI Payment Gateway: UPI surely has been the hero of 2018! As the UPI juggernaut has gained steam, major players from across the world have jumped on the bandwagon including Google with Tez, Facebook with its UPI payment facility within WhatsApp. Get the glimpse of the UPI success and otherwise curve in the blog itself.

10. Expert’s Guide To Instagram Content Strategy: India is the 3rd leading country globally with a base of 59 Million active Instagram users just after US & Brazil. Instagram is getting highly popular in the world and so is our blog on the essential things and strategies to plan content for the gram. Read more!

11. Instagram For Business And It’s Benefits: Yet another Instagram blog topping our charts in 2018! Do not exclude this ever-growing social media channel from your business plan. Explore why and how you can use Instagram for your benefit.

Once again thanks a lot for your undying support to inspire us write better each year! Continue to be a part of our journey and unfold many more useful reads. Grow your business effortlessly with PayUmoney payment gateway.

The post Hit List Of Top 11 Blogs That Faired Well On PayUmoney Blog  appeared first on PayU Blog.

Our merchants strongly support us for the successful innovations we bring in. Hear it what they talk, feel and think about us in PayUmoney reviews.

“The payment settlement time is very good. Being a startup liquidity is very important, which PayUmoney has helped to achieve” – Amit Saini, Founder, Let’s Ryde

“With PayUmoney Payment Links, payment collection became very easy. We just send the Payment links to our customers and they can make payment online whenever and from wherever they want” – Tanvir Singh, Netmax

“A successful business is built by people and not by money. We are glad to have found the right people to manage our online finances.” – Abhishek Chandrashekhar, Royal Brothers

“PayUmoney delivers on its promise of being a robust and quick to activate payment gateway. It outperforms to firmly support its merchants” – Arvind Batra, Events High

“PayUMoney is that trusted partner which has been a key factor in making every one at Pikkol move towards a #happymoving experience.” – Pikkol

PayUmoney Review: Our Services Loved By Businesses

We are happy to be a part of your business and a main reason for your growth! If you are a new business and still thinking which payment gateway to integrate with, then why wait?

Apart from online payment solutions we deeply feel the urge to support businesses with nailing their marketing at the right place through PayUmoney blog.

The post PayUmoney Review: Hear ‘About Us’ Directly From Our Merchants! appeared first on PayU Blog.

The payment settlement time is very good. Being a startup liquidity is very important, which PayUmoney has helped to achieve – Amit Saini, Founder, Let’s Ryde

Let’s Ryde: The Making

Dreamt of riding the power pact Royal Enfields, Harley Davidson, Duccati and many more luxury motorcyles? Let’s Ryde is your go-to place. The Delhi based company is an online motorcycle rental company founded by Amit Saini It is considered as the biggest motorcycle rental company in Northern belt of India. Let’s Ryde’s motto is to enable people enjoy your ride, wherever you go and have a lifelong love affair with the motorcycle your dreams.

Amit Saini, Founder, Let’s Ryde

Challenges Let’s Ryde Faced

The biggest challenge Let’s Ryde faced was processing payments. As the startup succeeded from renting just 2 motorcycles to now a 42, they quaked the need of a payment gateway to collect payments. Amit says that, payment gateway is very critical for them in their business. Hence, PayUmoney proved to the best choice for them to serve the best to their customers.

The best thing about PayUmoney is the relationship managers. He is the guy we call and reach out to. He knows our business, requirements, etc. in and out and he is at a position to solve all our problems. – Amit Saini

Let’s Ryde: Future

Going forward the founder aspires to go pan India and have outlets at every 250-300 km across the country. their main mission is to help people take some time out of their stressful lives and remind them of the importance of protecting our culture and land. Customer satisfaction is a key component of their business.

Recommended Reads

How A Payment Gateway For NGO Helped Vanaja Organics To Grow

Patel Tours & Travels Journey With PayUmoney Payment Gateway

EventsHigh’s Journey With India’s Leading Payment Gateway

The post Let’s Ryde’s Journey With PayUmoney Payment Gateway appeared first on PayU Blog.

“Since a few of weeks various ministries of the India government came together to formulate these decisions. After all the inspection and checks, I want to inform the country about these 12 historical decisions. In the times of globalization, these 12 decisions will start a new chapter for the MSMEs”

– Narendra Modi, Prime Minister of India (translated from Hindi, Source: Economic Times)

The MSME sector was hit hard when demonization and GST laws were rolled out in the country. In order to provide an empathizing shoulder to the sector, the Indian government introduced these 12 decisions charted below:

Gesturing the measures as a Diwali gift PM says that, the MSMEs will see new heights and will be the biggest employment generator following the agriculture industry. However, these loans range from Rs. 10,00,000 to Rs. 1 Cr with a starting interest rate of 8%. The MSME loans are a part of the Credit Guarantee Fund Trust for Micro & Small Enterprises (CGTMSE) and collateral coverage is not compulsory.

The Finance Minister launched a fast track portal for the MSME loan application. This portal helps MSMEs to secure loans faster and in an extremely secure way. Here’s how the portal works:

Image Source: PSB Loans in 59 Minutes

Documents Required For The MSME Loan Application

Please keep the following documents in a soft copy form ready for the MSME loan application:

• • GST Identification number

• • Income tax returns in XML format or PAN card details

• • Incorporation date

• • Bank statements (last 6 months) or net banking credentials

• Basic company ownership details: director or owner details

The 10 Steps To Get MSME Loan Approved In 59 Minutes

1.Provide all essential details and register

Image Source: Economic Times

2. Confirm answers to the four simple questions

Image Source: Economic Times

3. Enter your GST details

Image Source: Economic Times

4. Fill your income tax information

Image Source: Economic Times

5. Provide bank account details

Image Source: Economic Times

6. Give the company director’s information

Image Source: Economic Times

7. Select the bank you want to apply for the loan

Image Source: Economic Times

8. Select your preferred bank

Image Source: Economic Times

9. Pay the nominal convenience fee

Image Source: Economic Times

10. The process is complete. Download your approval letter

Image Source: Economic Times

The MSME sector comprises of a huge network of over 63 million units and facilitates work to 111 million people. It contributes close to 30% to the GDP. It accounts for approximately 40% total exports and 45% manufacturing output. This growth program will run for 100 days across the country. It is expected to provide a boost of fresh air in the sector in coordination to the efforts put in for its upliftment. The progress of the program will be under the constant surveillance of the senior officials.

[tweet=”“MSME sector is of vital importance to the Indian economy. This sector’s energy and dynamism is noteworthy” – PM tweeted. “]

Are you an online business looking for a robust, trusted and secured payment gateway?

Recommended Reads

GST For Online Businesses

GST Ready Payment Gateway

An Overview: GST Returns

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