People indeed associate quality products with high prices. But if you price your product too high, only a few people may buy it. While pricing the same product too low might result in losses. There is no one-size-fits-all formula for pricing! Before we decode how product pricing is done, we need to understand what product pricing means.

What is pricing?

Product pricing is setting prices for products and services to help you meet your goals and make a profit. There are many factors to consider when setting the right price for your products. This blog will discuss 7 easy tips to ensure your product pricing is just right.

7 Pro tips for pricing your products correctly

1. Define the business goals your pricing should achieve

Before you start pricing your products, it is important to define business goals aligned with your brand’s overall mission and vision. Do you want to increase your market share? Do you want to increase customer loyalty or maximize your profits? The goals you choose will determine the pricing strategies you use for your products.

2. Include all costs efficiently

When you consider pricing, include all the costs associated with producing and selling your product. This consists of the cost of materials, labor, storage, transportation, marketing, and more.

Ask yourself:  

• Have I considered discounts or deals I can get from my suppliers?
• Did I include post-sales costs such as customer service in my pricing?
• Or any tax incentives and other benefits I can take advantage of?
• Is it just breaking even or adding to your profits as well?

Imagine this. Leena sells jewelry for Rs. 100, making it at a loss of Rs. 10. If Leena sells the jewelry for more than Rs. 110, she will make that much more profit.

Pro tip: Fill in all the costs in an Excel sheet, so you don’t miss out on anything and can easily see the gross revenue you need to generate.  

Here is a hypothetical example of the product pricing of a t-shirt:  

3. Understand your customers’ budget

Conduct market research to find out –

• who your target audience is
• how much they pay for similar products
• what the perceived value of your product is

The better you know your customers, the more value you can provide them. You can tweak the pricing according to your customers’ location, use cases, purchasing capacity, etc. It is good to ask customers for feedback to understand their needs and determine the right product pricing and development strategy.

4. Study your competitors’ pricing

You can also look at the prices of similar products. This will help you set competitive prices that are attractive to your customers and align with industry standards. See if your product offers any additional value or if there is an uneven supply-demand ratio. Also, pay attention to any special offers or discounts your competitors offer. This can help you determine if you should offer similar discounts or promotions to stay competitive.

5. Apply psychological tactics to pricing

Use psychological cues, like the power of suggestion, to influence customer behavior. For example, offering a product at $5.99 and another at $6. Customers will most probably buy the one that is priced at $5.99. You can also provide offers and discounts whenever possible to attract more customers.

6. Use different product pricing methods 

You can use many product pricing methods to offer your products and services. Here are two examples that are very easily actionable:

a) Tiered Pricing

Tiered pricing involves setting different prices for different levels of product features. For example, you could offer a basic version of your product at a lower price and an upgraded version at a higher price. This allows customers to choose the version that best suits their needs and budget. Service providers like software companies and travel agencies typically use a tiered pricing method.

b) Bundled Pricing 

Bundled pricing involves offering several products together at a discounted rate. One classic example of this is ordering combo meals at leading fast-food joints. This gives customers more value for their money and encourages them to make larger purchases.

7. Keep your pricing flexible

You can even keep your pricing flexible to quickly adjust your prices to changing market conditions. For example, if your competitors are offering discounts or promotions, you should be able to adjust your prices to remain competitive. You should also be able to adjust your prices to take advantage of any seasonal trends or changes in customer demand. Measure your sales performance and customer satisfaction to figure out what works best.

Set the right prices for your offerings and earn more

Remember, the product pricing process may look different for all. Focus on finding the right balance between earning profits and providing value for money. More importantly, pricing is a continual process. You may need to revise your prices with changing times.

If the pricing strategy works well and buyers start flocking to your stores, you may need some help to streamline all your payments and settlements. That’s where PayU can come in. With 150+ payment modes and plenty of useful payment solutions, PayU can help you provide the best checkout experience.

Click here to learn more about how PayU can help you grow your business.

The post 7 Tips for Product Pricing the Right Way appeared first on PayU Blog.

From Lydia’s desk…..

The Beginning

Being new in a fast and massive city like Mumbai is truly a very exhilarating task. In late 2017, when I settled down in Mumbai after my marriage, I couldn’t imagine that I would work with India’s leading payment gateway “PayUmoney”! Soon, I started following the traditional job hunt suite: apply to multiple offices and then zero down on the places I really want to work for and with. PayUmoney was on my “zeroed down” list and I got a call from there enquiring if I was interested in Marketing. I was happy but the only thing I was concerned about was distance. Yes, Mumbai is a city of dreams and achievements but distance too! Mapping my workplace from my house correctly and sifting carefully through the crowd was a task initially. But I guess I pulled it off well as a new Mumbaikar and PayUneer 😉

The Selection Process

As the days progressed and after a couple of rounds of interviews, I was handed my appointment letter as PayUmoney Content Marketing Executive. The interviews were intense but seemed like an easy flow with questions ranging from “why I moved to Mumbai?” to “What I have done in the past and would like to handle in the future?” and so on.

Work Mode On! 😎

I was very happy and excited to see my new workplace for the very first time, it was bright and open in all direction I could stretch my sight to. “Nice!” is what I commented. It gave me a sense of new learnings, creativity, friendships and much more.

My team & me

I met my senior and he walked me through the entire Fintech industry (as I am a newbie here), through PayUmoney, it’s functions and most importantly my detailed role in the marketing team. Content rather inbound marketing is a vast and most crucial leg in any business. My first assignment was to transform a complex product description into a simple and comprehended one. After multiple reiterations, it was finally completed. I really got to learn a lot in the process. Eventually, slowly and steadily I got a hang of how things work and most importantly what works. Thanks to all my teammates and seniors.

Gradually, my skills to produce quality content sharpened and I bagged multiple projects which included writing crisp and actionable emailers, product pages, FAQs and more. But the one piece of work I’ll always cherish is my first blog ever on PayUmoney: How To Accept Payments Using UPI Payment Gateway. I actually gave my all to this blog: creativity, SEO techniques and learnings, co-ordination and so on. My hard work paid off in the form of my blog ranking on the first-page of search engines.

A New Big Project

“We are creating superb content. But writing content is not enough. Distributing it will work for us!” – One of my senior.

My next project after learning SEO and writing B2B content was distributing it. I volunteered to learn something new and my seniors supported me throughout. It was a fantastic learning experience to understand people’s viewing and surfing habits, choice of topics on particular days, best times they view content on different channels and so many more drilled down factors of consumer behavior! In the beginning, we would distribute every day but the numbers didn’t show up. Distribution is a consistent process and requires patience for the numbers to show up. Finally, the mantra worked! OUr numbers started rolling up, and my efforts paid off! I really enjoyed putting up our repurposed content in the form of PPTs, videos, infographics and other forms of content on some channels mentioned below:

Medium

Slideshare

YouTube

Even though I had no experience prior to many things I did at PayU, I was entrusted with greater responsibilities, which in turn enabled me to give my very best in whatever I did. One thing I really loved doing as a PayUneer was brainstorming. This was the act where all sorts of ideas were accepted (irrespective of how basic, obvious, excellent or illogical they sound), broken down and judged in terms of consequences.

First Offsite Adventure Ever ✈️

“In PayU, the mantra is work hard and party even harder!”

Our SMB team offsite to Bhutan for 3 days was the most memorable memory because:

1. It was my first ever offsite
2. I met the entire big fat team from different locations for the first time!

The serene beauty of Bhutan was extremely enchanting and the bunch of people I was hanging around were super fun and enthusiastic. We visited many places, Tiger’s Nest was the showstopper though. A clam monastery 3000ft above the valley was Paro was worth the 5 hour trek!

With Bhutanese performers

The scenic Tiger’s Nest, Bhutan

PayU, My Second Home

My overall experience at PayU was very positive and enriching in terms of the knowledge I acquired. Its more like a startup environ where people are buzzing with ideas and laughter. A light-hearted place where everyone from the highest authorities to the supporting staff everyone is treated equally. This is the place where I found my first and close set of friends in Mumbai – my colleagues, who strengthened me all the more personally and professionally.

Beholding these beautiful memories and experiences of a lifetime and looking forward to a new venture, Lydia signs off. However as the show must go on..with all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

The post Prolific PayUneer Diaries: Lydia Priyadarshini appeared first on PayU Blog.

Black or white? Heart or mind? Sweet or sour? Sugar or salt? These are the normal life question we succumb to quite often. However, these questions or their answers won’t directly affect your Rs. 1 lakh business but, creating and launching a right product will! Thus, A/B testing your product is essential and doing it the correct way is all the more essential. So, what is A/B testing all about and how it works? Read on to know more and explore your product’s or service’s true potential.

What Is A/B Testing?

Pro-Tip: Run your test long enough so you can actually differentiate between the two variations.

How To Measure Your A/B Test Results?

There are plenty of A/B testing tools available in the market. Some of them provide the same service for free or charge a price for the same service. Tools seem essential as they are automated, time-saving and above all instant result curating. Here are some of the best tools available in the market: Adobe Target, Google Optimizer, and Optimizely. You choose your pick and get started with your work.

Once you run the test, it’s time to read the results! Consider that your result of A/B testing is something like this: Group A gives 20% while Group B gives 23%.

1. Before jumping to a conclusion, note that the error rate might be 5% in most cases
2. Based on this, the conversion rate (click through rate or traffic) will be 3%
3. Check if the new version is the product or service you provide receives a better welcome than the previous one
4. if yes, then go ahead with it. If no, then go back to the original one. Don’t lose hope here. Going back to the older version is not giving up. Take this as an inspiration to create something more better and epic.

Common Mistakes To Avoid While A/B Testing

DO NOT make these 3 common mistakes businesses usually get trapped into:

1. Taking decisions too quickly without running the test for the full business cycle
2. Focusing on too many results at the same time. Before you look at the report decide on what result you want to know.
3. Not re-testing. This might give you false results.

A/B testing has been widely used by businesses to figure out that one factor that converts a visitor to a customer. When you run this test for a considerable time, you can gather enough data to make strategic decisions. But the key to unlocking this treasure is being consistent, with proper planning and execution. Follow these steps mentioned above to successfully kickstart A/B testing today.

With all your marketing efforts for your business in place, it’s a good idea to have an all – in- one payment solution in place as well. Now enjoy the best payment gateway experience and grow your business effortlessly!

The post A Step-By-Step Guide To Product A/B Testing (The Right Way) appeared first on PayU Blog.

Keeping your security our priority, we have included an extra security layer for this update.  Since bank account is a very sensitive information, only merchants registered with PayUmoney via mobile number will be able to initiate the change.  

Please note: This is an update only to revise your bank account number. 

Easily Update Bank Account Number In 5 Simple Steps 

1. Login to your PayUmoney dashboard and click ‘Profile’ section. Here, click ‘Bank Details’ and next to ‘Bank Account Number’ you will see an option ‘Update’. 

2. Now click ‘Update’ to get a pop-up. Here, type in the ‘New Bank Account Number’. Then you can choose the IFSC by clicking on ‘Search’ and then click on ‘Next’. 

Please note: You will not be able to change your name at this stage. 

3. As soon as you click the CTA, a ‘One Time Password (OTP)’ will be sent to your mobile number registered with PayU. Before you enter OTP in the pop-up and accept terms and conditions, please go through it. 

4. Once the OTP is verified, we will credit a small amount also termed as ‘Penny deposit’ in your new bank account. You can also view the same in your bank statement as well. 

5. Now, please enter the amount deposited in your bank account under the ‘Deposited Amount’ section. This step is to verify your bank account so that you will receive payments in your new bank account from now onwards. Watch this video on how to verify your bank account on PayUmoney payment gateway to know more.

After this, you will no longer receive payments in your old account. You will start receiving payments into the new bank account 24 hours post update.  

Simply update your bank account number on your PayUmoney dashboard. Stay tuned for latest updates on PayU products, payments, marketing and industry trends. Reach out to us in case of any query or doubts visit our PayUmoney Support Page.

PayUmoney, India’s best payment gateway, is an all-in-one payment solution! Now to enjoy the best payment gateway experience and grow your business effortlessly!

The post Easily Update Your Bank Account Number On PayUmoney Dashboard appeared first on PayU Blog.

As a business owner, you will know that irrespective of the size and profitability of a business, the sole responsibility of sustaining it lies in the hands of cash flow. If you are fumbling with the term “cash flow” read on to know the importance of a steady cash flow and how to improve cash flow to make it steady!

“Entrepreneurs believe that profit is what matters most in a new enterprise. But profit is secondary. Cash flow matters the most. – Peter Drucker” 

How To Improve Cash Flow: Cash Flow V/S Profit

When running a business, keeping an eye on these financial parameters: cash flow and profit is very important. 

1. 1. 1. Cash flow is the sum of money that is flowing in and out of a business as deposits and withdrawals, respectively.
      2. Profit, also known as net income, is the difference between sales revenue and your business expenses.

For example, you are running a highly profitable business. But some of your biggest customers are taking time (30 to 60 days) to pay. This in turn drastically affects your cash flow and even delays payments to your suppliers. No matter how profitable your business is cash flow is what keeps your business running!

Any business can have a positive or a negative cash flow and you can easily identify to which category your business falls from the following pointers:

Simply focus on these 9 steps on how to improve cash flow and change the focus of your business towards a positive cash flow.

9 Simple Tips On How To Improve Cash Flow!

1. Estimate Your Cash Flow

Estimating cash flow helps in planning your future steps ahead.

• • Start forecasting your cash inflow by putting down the previous year’s sale.

• • Also include GST rebates, assets sold, license fees, and cash inflow from other sources.

• • Then forecast your cash outflow by estimating the cost taken to make goods available.

• • Do include loan repayment, investment, building rent and so on.
  • Now, estimate overall cash flow by summing up cash inflow and outflow.
  • Finally, schedule a monthly analysis of your actual data with the estimated cash flow.

Pro-Tip: Use this information to identify potential issues and take strategic decisions to improve your cash flow.

2. Best Way To Collect Unpaid Invoices 

Implement easy and effective ways to collect payments from your customers on time! Some quick tips to make your invoicing process better include:

• • Sending invoices quickly 

• • Using reminders to prompt your customers of the outstanding invoices.
  • Changing your terms in such a way that late payments incur penalties.
  • Offering incentives for those who pay early  

Pro-Tip: Go for a plugin like “PayU Payments Plugin For MS Excel”, an all in one payments plugin. You can create and send payment links via SMS, email or both, track real-time payments and so much more. Learn more about how you can use PayU Plugin to collect payments easily.

3. Opt For Payment Platforms

Web platforms empower businesses to collect payments faster and in turn improve the cash flow. This makes collecting payments on time a cake walk. Irrespective of your online presence, you can always use a payment gateway to turn the way you collect payments easy for you. Know how to choose the best payment gateway and change the way you collect payments effortlessly.

4. Leasing Vs. Buying: Why Lease Instead

When it comes to maintaining a steady cash flow for day-to-day operations, leasing will be the best option. Leasing anything from supplies, equipment, real estate to any sort of asset, lets you pay in installments, which is a business expense anyway. Also, you can invest the extra cash on something that will benefit your business in the long run like research & development. 

5. Need Quick Cash? Extend Payables 

Looking for a quick way to improve cash flow? Then choose to extend payables – the money owed by a business or company to creditors, lenders, employees, or government (taxes).

This might not be a preferred option, but in a financial crunch, it is an easy way to improve cash flow. For this, maintaining a friendly relationship with your suppliers is a must. So, you can ask suppliers for a 30-day or 60-day extension. Also, make sure you extend the payables time in your terms as well, which gives you enough cash to make any large payments.

6. Cut Cost & Improve Cash Flow 

Figure out the unnecessary costs of your business, like operating, overhead costs and so on and get down to business. Some simple yet effective everyday tips are:

• • Opt for energy saving lights, turn off unused electrical equipment, and so on to reduce your electricity bill.
  • Keep your travel expenses in check by using tele- or video conference instead.
  • Change your shipping policies to ensure your employees use normal shipping instead of express shipping!

7. Check Inventory From Time To Time

If a large amount of money is stuck in your unsold stock then take necessary steps to maintain a steady cash flow.

• • Review your complete list of inventories like property, goods in stock, etc. regularly
  • Order less stock from suppliers when you have a surplus
  • Encourage your customers to buy old stock by offering discounts

8. Choose Steady Growth Plans 

Growing too fast might be one reason your company is running out of cash. This so-called investment can sweep away your cash reserves until you receive cash from sales. Also, before you borrow money for funds, opt for sources that offer money at lower interest.  A steady growth plan is a healthy way to improve your cash flow.

9. Make Wise Investments 

Now that you know how to improve cash flow, choose to invest your cash inflow by:

• • Repaying your loan obligations, without incurring penalties
  • Investing in ways that increase your sales
  • Opening a high-interest savings account, which can be reinvested in your business

How To Improve Cash Flow On Sales Front As Well

In addition to these 9 simple tips, here are 3 ways to improve cash flow and drive sales for your business:

1. Use Smart Strategy: Bundle Products 

Providing discounts is not the same as adding value to a product. When you bundle products along with services, you can achieve that. One great example is e-commerce companies offering free returns for dissatisfied products. This strategy increases sales by driving away the fear of buying a new product seen online. Also, read how bundling products drive sales.

Pro-Tip: Offer value to what you sell at a lesser cost to increase your selling point.

2. Generate Repeat Business

If you are running a business like the retail industry, you will know how repeated shoppers benefit you more in the longer run. You can encourage your customers to shop more by using loyalty programs, VIP cards and other offers to shoot up sales which in turn increases your cash inflow.

Pro-Tip: Offer extra stock that adds value as freebies, to make shoppers coming for more.

3. Pre-Sell To Sell Off   

Pre-Sell is an effective way for any business to promote their product even before it is launched and sell it to customers. This method saves your time and improves cash flow, as at least a part of the payment is collected even before the product is packed.  When you pitch the product you can use terms like ‘a wise way for you to plan your future by shopping now’ or so on.  

Pro-Tip: Offer to buy back old products at a fixed price to encourage sales.  

Keeping your cash flowing requires discipline, planning and more than anything proper strategies such as the 9 simple ways from your end. Now with the knowledge of how to improve cash flow, you need to make every effort to keep cash flowing as it is the life blood of your business.

With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

7 Frequently Asked Questions and Answers about Cash Flow

1. How does manufacturing improve cash flow?

Manufacturing increases cash flow as the more you invest in your business, the more goods or services you produce, it will increase your business’ cash flow.  

2. How can negative cash flow be improved?

You can improve your negative cash flow by looking at your financial statements such as income statements, balance sheets, and cash flow statements. It is essential to know the root of the issue. Next, you should avoid slow payers or improve your payment terms, so that people pay you on time. The other one is to cut down on your overhead expenses. Take a look at your operating costs and overhead expenses and spend on items that are actually needed and are on priority. Talk to different vendors and see if you can negotiate with them and cut down on some costs.  The last suggestion would be to find new ways to improve your sales and provide more and easy payment options to the customers. You can do this by integrating with India’s best online payment gateway PayU.

3. How to improve cash flow from operations?

You can increase your business cash flow from operations by taking a look at your current assets and current liabilities. For instance, you should examine your inventory, finished goods, and supplies to check and identify the goods or items that have not been used over a long time. You can scrap or sell those items so that a loss can be reported and cash will not flow for income taxes. Selling your old inventory at a lower price is better than keeping it on the shelf all life! Also, it will take up space that can be utilized for keeping something else.

4. How to improve cash flow in small businesses?

Small businesses can improve cash flow by:

1. Sending out invoices immediately – Send out invoices to your customers or clients immediately after they purchase the item from you. This will help you improve your cash flow.
2. Give all payment options to your customers – Give all payment options to your customers so that they are able to make the payment through their preferred mode. You can integrate with a payment gateway such as PayU to give your customer a seamless online payment experience.
3. Analyze your cash flow statements regularly – It is essential to review your financial statements to know your business performance and improve if needed.
4. Invest in your business – Invest in your people and business such as boosting marketing campaigns so that they bring in more business and thus, improve your business cash flow.

5. How to increase free cash flow?

You can increase free cash flow in your business by

1. Improve your net earnings: You can do this by increasing your sales, increasing your pricing and decreasing costs. You can increase your sales by boosting your marketing activities etc.
2. Minimize the use of working capital:  A reduction in working capital will help you improve cash flow. Review your inventory and scarp or sell out items that are no longer in use.

6. How to improve the cash flow forecast?

You can improve your cash flow forecast by:

1. Analyze your business indicators: Review your business indicators such as the various stages of your sales funnel so that you know where to invest and your cash flow improves. 
2. Estimate your sales: Gauge the monthly or weekly sales of your business to get an idea of the revenue. this way, you will know how much you can invest to maintain healthy cash flow.
3. Be diligent about payment collection: Avoid slow-paying clients and make sure you provide your clients with all the payment options so that they are able to pay then and there.

7. How to improve cash flow management?

To start with, make a cash flow budget for your business. You can improve your cash flow management by:

1. Creating a separate account for business: Open a separate account for your business and get a business credit card. This will help you understand your credits, debits and cash flow better.
2. Use short term financing: You can use short term financing for making emergency purchases. 
3. Keep a track on slow-paying customers: It’s very easy to lose or neglect follow-ups on customers whose payments are due. Keep a track on such customers, keep sending them reminders so that you are able to recover the amount owed.
4. Monitor your inventory:  Review your inventory regularly and sell-off the one that is not needed.

Recommended Reads

Importance Of Customer Feedback To Increase Your Sales!

4 Secret Ingredients Of A Successful Online Business

The post 9 Simple Tips On How To Improve Cash Flow For Businesses! appeared first on PayU Blog.

Do you remember any day ending without you opening Microsoft Excel? I bet it will be a big no! Microsoft Excel has become such a part and parcel of any business that it is often used for simple to complex things like: 

1. Scheduling  
2. Accounting
3. Tracking Product Sales
4. Tracking Business Sales
5. Storing Customer Database 

Now, with PayU Payments Plugin For MS Excel, you can also include “collecting payments” to the list of things you do every day on Excel.  

All this and more with No license purchase, No setup cost and No technical integration required from your end at all.  

Read on to find how using PayU Payments Plugin For MS Excel to collect payments is as easy as using an Excel: 

Quick Links To This ‘How To’ Guide 

1. Requirements 
2. How To Install PayU Payments Plugin For MS Excel 
3. How To Register With PayU Payments 
4. How To Create & Send Payment Links and Track Payment Status 

Click To Install and Other Easy Steps To Start Sending Payment Links 

Before we begin with the steps to installing and using our plugin, check these requirements off your list to use PayU Payments Plugin for creating and sending payment links from your system: 

Requirements

• Windows 7 & above 
• MS Excel 2007 & above 
• MS Visual Studio 2010 Tools for Office Runtime & above 
• .NET Framework 4.5 & above
• Internet Connectivity
• Basic knowledge of MS Excel

How To Install PayU Payments Plugin For MS Excel

Before you download PayU Payments Plugin For MS Excel for FREE, please check out How To Install PayU Payments Plugin For MS Excel on Windows 7 & Windows 8 & above.

How To Register With PayU Payments 

1. After installation, when you open MS Excel for the first time, you will get a pop-up asking you to register with PayU. If you are an existing PayUmoney/PayUnow merchant then enter your business email ID, with which you would have Signed Up.

Please note: If you are new to PayU then you will be onboarded as a PayUnow merchant. Please check sub-point 5 for further information.

2. If you closed the pop-up window, you can find the ‘PayU Invoice’ button on the top right side of the menu. Click this button to find two clickable buttons (Register and Help).

Please note, that unless you register with us you will not be able to create payment links.

3. Now, enter the ‘Business Email ID’ in the field provided and click on ‘Send Registration Code’.

4. Check your registered email ID for the registration code and enter it to verify your account.

5. If you are not an existing PayUmoney/PayUnow merchant: 

• Enter your ‘business email ID’ in the provided field  

• Now, enter your ‘Mobile Number’ and ‘Contact Name’. Please note that this name will be used to send payment links to your customers. For example, if you enter ‘Happy Travels Ltd’ as the name then your customers will get a payment link saying ‘Happy Travels Ltd’ has requested Rs. 2000 

• Then, type in the ‘OTP’ which you will receive in the ‘mobile number’ and ’email Id’ you entered. Please note that this number is valid only for 5 minutes 

• Now, you can start using PayU Payments Plugin For MS Excel  

Please note that to receive customer payments into your bank account, you need to complete the onboarding process by login into ‘PayUnow Dashboard’ and verify your bank account. Watch this video How To Link Bank Account With PayUnow To Accept Customer Payments In Your Bank Account to know more. 

How To Create & Send Payment Links and Track Payment Status

1. After registration, click on ‘PayU Invoice’ button in the top menu bar to find a new clickable button, ‘Create New PayU Invoice’.

2. Just click on that button to get a new workbook with 2 sheets, ‘Add Invoice’ and ‘Invoice Status’ and instructions on how to use. 

Please note: Invoice Status is a locked screen and you will not be able to make any changes on this sheet 

3. Enter the details of one or more customers. Start with ‘Customer Name’, ‘Customer Email’, ‘Customer Mobile Number’, ‘Product/Service Description’, ‘Amount to be collected’, & ‘Set expiry date’ (for the payment links). 

Please note that once you enter all the details, another command button in the menu becomes clickable and that is ‘Send Invoice’.

4. Now, click on ‘Send Invoice’ button and see a status bar showing that the invoices are being sent.

5. Once the invoices are sent completely, you will get a confirmation on the number of invoices you sent.

Please note that as soon as the invoices are sent, the ‘Add Invoices’ sheet becomes empty and all the customer information is captured in the ‘Invoices Status’ sheet.

6. You can view as well as track the status of the payment links right from this ‘Invoice Status’ sheet with no dashboard login. This is possible with the two new clickable buttons, ‘Sync Status’ and ‘Resend Unpaid Invoice’.

7. Click on’Sync Status’ button to get a date filter pop-up. Here, select the date range from which you want an update on the payments details.

Now the selected payment links are refreshed with their payment statuses. 

Please note that there are three statuses for payment links, ‘Paid’, ‘Unpaid’, and ‘Unpaid & Expired’. If you get the ‘Unpaid & Expired’ status then you need to create a new payment link.

8. Click ‘Resend Unpaid Invoice’ to resend payment links to customers who have not paid.

Truly, using PayU Plugins is as simple as using an Excel. Starting from creating payment links, sharing the same via Email, SMS or both to tracking payment statuses (Paid, Unpaid, or Expired) – all of this can be done from your Microsoft Excel itself.  

Grow your business effortlessly with ‘PayU Payments Plugin For MS Excel’ by simplifying the way you accept payments today!   

The post How To Use PayU Payments Plugin For MS Excel appeared first on PayU Blog.

Online customer feedback is the ultimate marketing tool, which can either make or break your business! In this blog, we will focus on the importance of customer feedback and how it helps shoot up your sales almost instantly.

Importance Of Customer Feedback

Best Ways To Collect Customer Feedback

A satisfied consumer is the best person to share your success stories!

Experts say that to be exclusive, be inclusive. So, when customers or buyers are asked to pour in their feedback or reviews for your service or products they feel highly valued and inclusive. This sense of inclusion engraves deep trust and loyalty in the customers in the long run. There are multiple ways to include customers in your business growth at several stages.

Pro-tip: The best mix is that of traditional and modern ways!

A) Traditional Ways  

1. Phone calls 

Remember the days when your landline would ring and a lady from a telecom service provider or leading brands like AquaGuard would ask a few questions about their services and products? It still happens and it still works! Making phone calls to customers is a good business practice as it brings you up and personal with them. Listening to your customers keenly makes you aware of their tone, gives a fair idea about their happiness or resentment with the product and also lets you build a rapport with them.

However, there are a few guidelines to keep in mind while making use of this tradition:

• Best timings: 08:00 am – 09:00 am and 04:00 pm – 05:00 pm
• Best days: Wednesdays and Thursdays

Image Source: CallHippo

• Best duration: 5 mins minimum and 12 mins maximum

It is absolutely alright that your customers do not answer your call, slam the phone down or show less interest in your call. You need to be persistent and patient with them. The latest research suggests that making 6 calls to your customers over a span of 90 days is healthy. 

Image Source: CallHippo

2. Emailers

The most commonly used method of getting online customer feedbacks are “Detailed surveys”. 86% of professionals prefer emails for business communications and 89% marketers use emails as a primary channel for lead generation. A perfect emailer is the one which has:

• Best and catchy subject lines: Eg: Take our survey & win prizes, We want to hear your thoughts?, Have something to say? Say it here, etc.
• To-the-point body content: For surveys, avoid spending space on introducing your company or being too wordy about the topic. Get to the point swiftly.
• Highly interactive and engaging surveys: Ask a maximum of 10 best questions which are both open-ended (eg: rate on the scale of 1-5) and closed-ended (eg: what more do you expect from our service?).

3. Couriers/Post

You might wonder that in 2018 why anyone would use couriers or posts or mails for customer feedback leaving online surveys aside?! Prestigious and legacy brands make use of couriers to maintain their tradition, exclusivity, and personalization. Just like phone calls, sending survey couriers to customers make them feel more inclusive and highly valued. One drawback of this particular way is, it involves cost and time investment from both ends: your end and your customers end.

b) Modern Ways  

1. Website Survey Form & Feedback Form

Typically a website survey form is a detailed and very detailed piece of design specially crafted to peep inside the minds of customers. In a website survey form, you can include the overall experience instead of just interrogating about a particular product feature before or after launching it. Usually,  websites redirect customers to another landing page comprising of a survey form.

Image Source: SurveyLegend

Quick Takeaways:

• Ask 5-10 questions only in website survey form to avoid customers fleeing away or increase in bounce rates
• Optimize your website with less load time. Make sure it is mobile savvy as well
• Test your forms before you make them live

Customer feedback via feedback forms is well structured and precise than website survey forms. The questions are mainly close-ended, which makes it quick to answer. They could be in the form of pop-up, a static feedback form at the bottom of the website in the sidebar or in individual product or service pages. CleverTap, Survey Monkey, Mailchimp are useful tools to create and run web-survey forms.

Image Source: Surveys by Feedback Cat & Google Adwords

Quick Takeaways:

• Make it a point to respond to feedback as soon as possible. This helps to build business value & credibility
• Introduce a customer care agent or a chatbot to collect feedback to churn the feedback process faster

2. Social Media Reviews

With all said and done about social media’s reachability, accessibility, easy to use nature, we cannot leave it untouched when it comes to customer feedback! Getting customer feedback on social media is fairly simple as the users are pro-active and more welcoming than rest of the channels.

Image Source: Facebook

At first, you need to figure which social media channel works best for your product or service. You can use Google Analytics to retrieve such specific information. Learn how to use Google Analytics to find out the site that drives the most traffic. Here are some wise words from Doron Vermaat on the same: 

[bctt tweet=”Consider asking your fans or followers on Facebook and Twitter to review your business once every while. You will have to open yourself up to criticism from people but it could be an effective way to build up a volume of reviews.” – Doron Vermaat username=””]

Quick Takeaways:

• Turn on your ‘review’ tab. Only then your customers will be able to give their feedback
• Respond quickly to customer feedback. This will keep you in their good list! 
• Make use of Twitter and Facebook polls to engage your customers better and receive the best results

3. Suggestion Boards

If you have noticed, every established business has “Suggestion Board”. It is a community where customers come to share their grievances and give their feedback. a suggestion board is an open platform where anyone can address these feedbacks or grievances with their expertise.

Image Source: Atlassian 

Quick Takeaways:

• Stick to keeping the board easy to navigate and use.
• Include features that make it easy to sort the most popular ideas
• Wait till you get a good number of customer feedback to analyze the result

5. Live Chat For Customer Feedback 

Installing a live chat feature on your website helps your customers to reach out any time for issues or feedbacks.  

 44% of online shoppers felt that is the best feature in an e-commerce website.

Image Source: Olark

It is a convenient and affordable way to fix customer issues from providing refund status to product availability. Live Chat helps you understand the most asked questions or repeated issues. This gives you enough time clarity on what needs to be fixed or addressed on priority. Live chat provides instant gratification to your customers.

Quick Takeaways:

•  Check whether the Live chat feature is evidently visible on your website or other pages
• Be quickly responsive
• you can use chatbots too instead of hiring a chatter!

Must-Have Customer Feedback Tools 

The importance of customer feedback tool lies in the fact that customer-centric companies are 60% more profitable than those that are not. Here is a list of some of the free and paid customer feedback tools which can help you and your customer simplify the whole feedback process:   

• Free Online Customer Feedback Tools: Typeform, SurveyMonkey, Google Forms, Surveys by Feedback Cat, UserReport(you can directly create survey forms using these tools)
• Paid Customer Feedback Tools: Clarabridge, TrustPilot, UserSnap, Olark, Atlassian, Sysomos (you need to integrate these tools with your website after purchase)

With markets getting highly competitive day-by-day and customers being spoilt with choices, it is advised to stay abreast of what they want, like and are looking forward to. This is where the importance of customer feedback lies. Customer feedback is no more a choice or luxury it is close to a mandate for any business(online or offline). By keeping all the above-mentioned factors in sync with your business, using the best tools for customer feedback and being interactive with your customers is a sure shot best recipe to increase your business growth and sales rapidly!

With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!   

The post Importance Of Customer Feedback To Increase Your Sales! appeared first on PayU Blog.

• Instagram keeps customers 10 times highly engaged with their brands compared to Facebook.
• 70% Instagram users are probable buyers as they have already purchased products online.

Driving sales on Instagram can be a task at times if not done right as almost 70% of the posts shared on Instagram go unnoticed! Hence, based on the above facts, in this blog you will see drilled information about;

How To Promote Business On Instagram Easily In Just 5 Steps!

#1. Create Instagram Business Account

The first step to drive sales is to create an Instagram business account separate from a personal account. If you already have a separate account for business, you can switch it to an Instagram business profile easily:

• Go to ‘Account Settings’

• Click on ‘Switch to Business Profile’

In addition to the above, you can also make your Instagram business profile more attractive and sales savvy by:

• Directing your profile visitors and followers to useful business links such as online store, website, etc. Place these links in the bio as that is the only place where you can insert links. Instagram is less commercial and more inspirational!

• Fill your description or bio (below your handle name) with great information: what you do? who you are? why you do what you do? etc..

Pro-tip: Shorten the links and make them trackable, so that you are on top of your business with valuable visitor insights. This will help you grow sales!

#2. Twist The Content You Share 

Content on Instagram has a very diverse, creative and vibrant approach! More often than not, businesses do get confused with what needs to be posted on Instagram? So, here are the top posts which get maximum likes:

• Posts with faces (they get 38% more likes comparatively!) & food
• Event-related posts
• Product posts
• Team pictures
• Behind the scenes images
• Short Videos
• Memes
• Other User Generated Content (UGC)

This social media platform is the place where you can be as creative as you can. Bring in ample of faces, colors, and moods to make the best use of Instagram.

Image Courtesy: Instagram

Shining some more light on UGC: It is a very strong content generation when it comes to media channels like Instagram where youth and businesses are the main targets. You can use UGC strategy to get more views, likes, and reposts on Instagram. For example, if you are a fashion designer and sell clothes on Instagram, you can put up posts of your clients or buyers wearing your creations. This will prove to be your testimonials as well. You can ask your clients or buyers to tag you in their posts as well. Use apps that enable you to re-post or re-gram UGC content which triggers word of mouth in the future.  

Image Courtesy: Instagram

#3. Run Successful Instagram Contests  

Running out of ideas on how to promote business on Instagram without seeming obvious? We have a solution! The contest is one easy way to promote business and drive sales subtly. Also, this way your brand gets recognition, engagement, and increased number of followers. 

Some of the most used contest ideas are: 

• Comment To Win (participants have to like your photo and tag 2 friends) 

• Like And Tag To Win (participants have to like your photo) 

• Type Your Email ID To Win (participants have to comment their email ID) 

• Tag Us To Win (participants have to post photos with your product + with a specific hashtag and post it on their wall) 

Image Courtesy: A brand on Instgram

Note: Run a contest only when you have a good number of followers. This is so, the number of people who are engaged to your post increases through the contest.  

Apart from these 3 sales strategies on ‘how to promote business on Instagram’, mentioned above you can also drive sales to your Instagram by:  

#4. Advertising On Instagram To Promote Business  

Instagram is a great place to advertise, especially if you have started a new business. This is because photos can drive sales without the need to say much about them. These ads come on the users’ news feed and it will not seem obvious to them, as they look very similar to regular posts, except with tiny sponsored tag on them. If you are posting on Instagram feed, you can advertise with photo, video, and carousel (which can be used to showcase more than one product in a go). 

Instagram Stories is a great way to post your content because your readers will find the post at the top of their feed always for 24 hours. When it comes to ads, you can post ads with photo or video, which also carries a tiny sponsored tag on it.

#5. Drive Sales With Instagram Influencer Marketing  

So do you know what influencer marketing means? Influencer marketing is a type of marketing which uses people with influence to convey your brand’s message to a large number of people. You can hire an influencer instead of directly marketing to a large group of people.

If you are looking for reasons to use an influencer, the most important reason will be to reach people who are having doubts or questions about using your product. To know in depth about Influencer Marketing check out Quick Insights into Effective Influencer Marketing. 

Instagram is slowly becoming one of the most used social media platforms, especially among people who shop online. Also, now that you know how to promote business on Instagram, you will be able to increase real engagement between your brand and customers. When these Instagram sales strategies are put into practice, you will learn how to promote your business and drive sales effortlessly.  

With all your marketing efforts for your business in place, it’s a good idea to have an all – in- one payment solution in place as well. SignUp on PayUmoney now to enjoy the best payment gateway experience and grow your business effortlessly!

Recommended Reads 

Instagram Marketing Strategies For Businesses

What Is Instagram?

The post How To Promote Business On Instagram & Drive Sales appeared first on PayU Blog.

[bctt tweet=”Content is the king, but marketing is queen and runs the household.” – Gary Vaynerchuk Entrepreneur, CEO, and Investor” via=”no”]

Let us consider this scenario, Sangeetha is a freelance content writer and has renowned clients from all over the country. She writes content and submits it to the client. Then hardly pays attention to where her content is going or even if its getting published anywhere. She manually keeps on creating worthwhile content. Here, Sangeetha is at a huge loss because she: 

• Doesn’t know where her content is going – whether used or sold 
• Can’t pitch to new clients because she has no proof backing her as such 
• Tirelessly keeps on creating content thus diverting her energies only in one direction instead of promoting it as well.  

The moral here is, when you do not market your content, which could be a classic bouquet of creative infographics, attractive visuals, and quality content, you will go through the same pothole of unawareness just like Sangeetha!  

To begin with, you need a great content distribution strategy in place and this is exactly what we are looking forward to sharing with you: A foolproof, step-by-step guide to content distribution strategy.  

What Is Content Distribution Strategy? 

Simply put, content distribution is a crucial part of marketing wherein, once you create content, you ought to make use of the strong channel to distribute your content. This distribution in return will help you drive traffic to your content: blog, website, and so on. Mere creation has no value when it is not shouted out to the readers. This distribution of content requires a well-crafted strategy to achieve success.  

Content distribution strategy beholds a concrete rule fondly known as the Pareto Principle or the classic 80/20 rule. This was conceptualized on the findings of an Italian economist, Vilfredo Pareto. As per the rule, “for many events, roughly 80% of the effects come from 20% of the causes”. 

As the info-graphic evidently states, when Pareto principle is applied in the content distribution strategy, 80% of efforts constitutes to the time spent on distributing content and just 20% on creating useful and relevant content. When you start implementing this principle to your B2B content distribution strategy, your blog, website, etc.. traffic will skyrocket by not only 100% but by 200%+. 

Once you have set eyes on following the Pareto principle it’s now time to explore steps to effective content distribution strategy for your business.

Content Distribution Strategy: 7 Ways To Skyrocket Content Traffic

Concentrate on everything from creating to distributing content to get a perfect content distribution strategy in place. Here, are some of the tried and tested strategies for you:

#1: Research & Development (R&D)    

First things first! In order to come up with a great content, laying base with a good groundwork i.e. research is a must. Your research begins with: 

1. Identifying Your Goals: Identifying and setting ideal goals for your content plan takes the front seat. This enables you to understand what you can achieve with the created content &  makes it easy to measure success. Example: if your distribution plan says you have to get at least 15,000 people to your blog in the month of April, then setting daily goals and measuring your distribution efforts makes all the sense in the world.
2. Research: the best-suited target audience, online markets and SEO driven words to accomplish your goals.  
3. Brainstorming For Ideas: Let creative ideas and concepts flow free like a river. In the brainstorming session, your only aim is to lay a strategy to accomplish your goals.
4. Choose Content Type: Based on the above steps, you choose the best type of content for your blog, website, etc. Example: If you know that a blog will make all the difference to your online presence then set up a blog for your business. Similarly, choose a combination of content options available in abundance today – social media post, videos, infographics, podcasts and more. This choice makes your content distribution strategy a cake walk.  

These steps have great depth and importance to them. Explore all the steps in detail and plan the most effective content marketing strategy for your business now.

#2: Ma’king‘ Of The Content 

Before you start implementing your content distribution strategy, make sure that your content is well researched, structured and worded. It is figured that in this ocean of content, nearly 2 million plus blog posts are getting published every single day. That means a lot of competition and that you need to be different from all these 3.99 million bloggers. Listed below are some key points which will help you create the difference:  

• What’s The Need?: Identify what the readers really want to read. If they want to read about apples you cannot offer them oranges. You can identify this need in various ways. One of the most popular and time-saving ways is: conducting online polls on portals such as Facebook, Twitter and more. Ask your followers and likers to actively participate in these polls and share their valuable feedback. This, in turn, will help you churn the best and benefitting content for your readers.  
• Write With A Flow: Just like in this blog post, you clearly know that it is addressing the content distribution strategy right from the beginning. Similarly, you need to be clear about your message and purpose of writing a particular piece of content. This clarity will help your lost readers find you and stay glued to you for long and forever too!  
• Weave Your Content Into A Story: In continuation to the previous point, along with writing with a flow, you need to also weave a story around your topic. Sangeetha’s example above was crucial to make you understand the context of content creation and distribution. This made it clear that creating is good but distributing it is the hero.   

The first two steps are enough for creating a masterpiece content, now let’s shift our focus to be starstruck by the queen: “distribution”.  

#3: The Content Distribution Channels 

Refer to the Pareto principle or 80/20 rule stated and explained above to understand the importance of having content distribution strategy in your content marketing plan. Shown below are some of the channels you can make use of to distribute your content online.

Note: These channels may vary from business to business and need to need. Not necessary all channels will be advantageous for your business. 

What Do These Channels Signify?

1. Organic Content Distribution Channels 

It simply means driving traffic to your content without paying a penny. Organic channels drive traffic without the need to spend on advertising. These are very effective in the long run. At first a lot of hard work goes in, but later on, it’s all about reaping the benefits. The key is perseverance!

2. Paid Content Distribution Channels 

Unlike organic content distribution strategy, to drive traffic to your content immediately, you have to spend some money. This is called ‘paid advertising’. One of the easiest and popular ways to advertise your content in order to gather new customers is through Facebook ads. It’s been decades since Facebook’s existence, but still, the social media channel lives strong and long.  Find out more on How to Drive Online Sales Through Facebook?  

Recommended Distribution Channels  

There are no hard and fast rules to identify content distribution channels ideal for your business. What might work for one business might not work for the other, but there are some common channels, which every business can make use of.  

• Google Ping: is a free online tool that helps you ping or notify the search engines that your blog and websites have been updated. Now, search engines will recrawl your website and help in bringing your content organically to the top searches. 
• Reddit: is one great way to stay connected to your audience. This is only when you post quality content and not spams! Then, your content will be listed on quality content sharing sites. 

At first, you might find the channel a bit difficult to navigate, but once you get a hang of it, you’ll enjoy being a Redditer. Also, note that Reddit is a great channel to increase your blog’s ranking as well as indexing your blog!  

• Facebook: is one of the top marketing channels. A recent study projects that, Facebook drives more traffic than other social networks at present. The key to content distribution strategy on Facebook is to bring brand awareness to your followers by keeping them engaged. Only then your post will get more likes, comments, shares as well as more blog traffic. 
• LinkedIn & Email Marketing: LinkedIn is a social networking platform for professionals that can be easily tapped to connect with contacts relevant to your field. Target your readers by sharing a blog publicly, with your connections, groups, or to specific people.  

Another important marketing channel is Email Marketing, which is the most effective of all marketing channel. Properly segment your audience so you share only content they find interesting.  

#4: Republish Content 

[bctt tweet=”Did you know you can republish your content into other forms on Medium and LinkedIn?   ” username=””]

This gives you access to millions of readers who might become your potential leads. Many major brands post their content regularly on Medium.

Pro-tip: Drive traffic to your blog from Medium by adding a link in your republished post to your original blog post.  

PayUmoney Blog on Medium Publication 

The same can be followed on LinkedIn as well. Start by giving a summary of your blog on LinkedIn post and re-direct your audience by providing a link to the original blog post.  

#5: Repurpose Content  

Providing the right content, the wrong way does not drive traffic to your blog either.  Always take efforts to make maximum use of the content you create. The blog can be repurposed into popular ways that will keep your customers engaged. Repurpose, Reuse, and Repeat should be your motto!  

Some great ways to repurpose your blog post are: 

• Audio: Turn the blog into an audio book and post it for free on podcast platforms like SoundCloud 
• Video: Convert the blog into beautiful video and distribute on platforms like YouTube, Facebook, and other social media platforms 
• Infographic: Did you know infographics are 3 times more likely to be shared on social media compared to others? you can make use of Pinterest for infographic distribution as well.
• Gif: Convert a complex process into a Gif to make it easy for your audience to understand
• Ebooks: Convert 2-3 blogs into one informative ebook & give away for free once your audience subscribe to your blog  

These are some simple and cost-effective ways to repurpose your blog and shoot up your blog traffic. Also, check our pages on the following platforms to get a better idea PayUmoney Medium Publication, PayUmoney SoundCloud Stream, PayUmoney YouTube Channel, and PayUmoney Pinterest Page.

#6: Schedule And Distribute Content 

Scheduling post and distributing content go hand in hand. If you do not schedule your post, you will find it hard to distribute the content effectively! And, distributing the content to the right audience will help you boost your blog traffic.

1. Schedule Posts For Distribution On Social Media 

Distributing your content in Social Media at the right time has its own perks. Reaching out to your audience this way will need prior planning, scheduling and of course a distribution calendar. 

Benefits Of A Scheduled Post:

• Reach audience at the right time, especially when they are active online to get the maximum engagement. 
• Schedule post in advance to save time and reduce stress.  
• Connect with followers in real-time by scheduling your post. 

With online social media marketing tools, you can schedule the content you want to post online at the right time and even for a month from now.

2. Distribute Your Content (The Queen)

There are tools to help you with distributing content, but you will not have tools for every platform. In that case, you will have to take some efforts to distribute the blog and the repurposed content manually. True, it will take time and a lot of effort from your end. But when you are consistent, you will reap the benefits!  

The last but important step you must take in this content distribution strategy and that is:  

#7: The Analytics

Measure the reach of the content you shared (distributed) to know where you stand. From this, you will come to know whether your content distribution strategy is working or not and how it can be improved. You will have to keep a tab of the comments, likes and shares you received for your blog on different distribution channels manually. Also, make sure you respond to all of that. This will not only keep your audience engaged but also show them that you care.  

You can use tools like Google Analytics to measure your blog traffic real time and even know when and how you get traffic.  Swiftly go through “How To Measure Your Blog Performance The Right Way” to know how to use analytics in detail.  

Creating quality content and distributing it across multiple platforms is not a small ordeal. Set your time according to the 80/20 rule. With an effective plan, a content distribution strategy and a persevering spirit your blog can reach a larger audience and convert them into your customers. 

Planning to venture your business online? Looking for ways to collect payment online? Signup with PayUmoney today, India’s best payment gateway!

The post A Step-By-Step Guide To Perfect Content Distribution Strategy appeared first on PayU Blog.

Read on to find more about PayUmoney web checkout and how it can be integrated into your website! 

What Is PayUmoney Web Checkout Payment Gateway? 

Let’s start with the basics, PayUmoney web payment gateway is a super fast and completely redirection-less checkout flow. If you are coming across the word ‘re-directionless checkout’ for the first time then it simply means a checkout flow that does not redirect your customers to another payment page. It enables your customers to make payments on the same page itself. This means the payment page will pop up as an overlay on the website itself, preventing redirection. PayUmoney web checkout is that seamless! 

Whom Is This Checkout Available For? 

It is perfect for online businesses with a website and for those who are looking out for a payment gateway checkout that: 

1. 1. Can be integrated easily with minimum technical effort

1. 1. Can also be integrated into websites built on e-commerce platforms like WooCommerce, Magento & OpenCart

1. 1. Gives higher success rate

1. Is optimized for all devices, be it mobile, tab, laptop etc.

7 Reasons Why You Should Choose PayUmoney Web Checkout 

1. Completely Redirection-Less Checkout Experience

[bctt tweet=”Did you know 69% of customers abandon their carts after choosing to buy? ” via=”no”]

This means that 7 out of 10 people will leave your website after clicking on Pay now button. With PayUmoney’s web checkout, your customers never leave your website. It make it easy for your customers to pay online by reducing the number of steps they take to complete their payments.

2. Faster Transactions With Saved Cards 

It is loaded with features that speed up your customer’s payment and this, in turn, lowers drop-offs & finally improves the customer conversion. One of the main features that contribute to its speed is Nitro Flow.   

1. 1. Nitro Identifies who your customers are 

1. 1. Automatically logs them in safely

1. 1. Takes customers directly to their saved cards & wallets

1. Brings about a faster transaction and higher success rate 

Please note: Nitro is only available for cards that require 2-factor authentication (2FA) and not for International cards.

3. Displays Most Used Payment Method First

When a customer is on the payment page and is about to make payment, our in-house algorithm, Payment Mode Intelligence arranges payment options in the order of his/her past usage. So, the payment mode most relevant to the customer is placed first.  

Say, for example, your regular customer Rahul prefers using UPI as his payment option. When he returns to your website to purchase a new product, Payment Mode Intelligence arranges UPI as the first payment option based on the frequency of his usage. This makes it very easy for the customer to complete the payment!

4. Retry Payments Seamlessly 

According to our internal metrics around 15% transactions fail at the bank or 3D secure page. In that case, consumers will have to restart the entire checkout process.

Even if there is a system or network error, your customers can retry seamlessly and land back on the payment page, with their details filled in. 

This is possible with the advanced caching technology that temporarily caches (saves) your customer data so they can re-initiate payment from where they left.

5. Easy & One-time Integration

Choose this for an easy to integrate payment checkout. All you have to do is to add few lines of JavaScript code from your end once and for all! Then, we will take care of the rest of the complexities in the integration. When there is any new update, like an enhancement or a new payment method option, it will get updated automatically on the day it is launched.

6. All Payment Options Supported  

Now, your customers can choose to pay from any of their preferred payment option like Credit Cards, Debit Cards, Net Banking, PhonePe Wallet, EMI, LazyPay, UPI & more.

7. Available For Plugins  

If you have a website built on E-commerce platforms, go for a payment gateway that is easy to integrate with no technical effort required from your end. It is now available for websites built on popular e-commerce platforms like WooCommerce, Magento, and OpenCart & Languages like PHP and ASP.net.  We are actively working on rolling out web checkout experience for multiple plugins and platforms. We will keep you updated as and when we roll out the experience on new plugins.  

Your customers can make payments in 3 easy steps. Here’s how: 

How To Integrate Web Checkout on Your Website  

Follow this step by step guide here to: Integrate PayUmoney Web Checkout 

For further information or queries if any, you can reach out to PayUmoney contact .

PayUmoney web checkout is designed especially to make your customer’s payment checkout experience simple & highly secure with all payment options! Join over 4.5 lakh+ happy businesses today! 

If you are an existing user, then continue using the PayUmoney web checkout for smooth and easy business growth!

The post PayUmoney Web Checkout: Completely Redirection-Less Checkout For Website and Mobile-Web appeared first on PayU Blog.