Meanwhile, the businesses gear up for the most critical quarter of the year. The festive season in India is nothing short of magical.

Festive season accounts for nearly 40% of a business’s annual turnover. The entire duration of about 8 weeks helps businesses get more conversions, attract new customers, activate dormant ones and make people shift items from their wish lists to their carts.

However, the journey to growth is never easy and one needs support.

Festive Season Business Challenges:

01. Scaling up – Attracting and targeting new customers

02. Customer Experience – We know how people want to have a frictionless experience whilst they shop.

03. Financial Freedom for businesses – With the surge there can be chances of businesses facing working capital crunch.

PayU’s 3 Pillars

PayU is here with its festive formula, supporting businesses to #SaleOnScaleOn. Through this formula, we aim to support businesses and allow them to easily navigate the sales season challenges.

PayU’s support is backed by the 3 important P’s – our people, products and processes – all working in tandem to ensure a soaring success for all.

Products:  With excellence in innovation and technology, PayU has a product suite to cater to all that business’s needs. Moreover, we also recently launched PayU CommercePro to help businesses with a one-stop-solution to fuel growth.

Processes: PayU with its robust infrastructure and repeated test runs ensures a 24*7 platform serviceability, one that businesses can trust.

People: PayU with its dedicated teams, war-rooms and a 24*7 support is determined to give the best experience to its partners.

We at PayU will be sharing all the important information on products and how they can benefit you in the coming weeks. Stay Tuned!

To know more click here.

The post PayU’s Festive Season Formula: #SaleOnScaleOn appeared first on PayU Blog.

• Achieved a new high of 8 million+ transactions on a single day!
• 70% growth over last month, in terms of volumes
• Average expenditure increased by 52%, compared to festive season 2020

Firstly, What Necessitates the War Room Modus Operandi?

This festive season was unique because of several factors. There was huge pent-up demand on online channels, and several large merchants preponed sales by 10 days. What’s more, some e-retailers decided to go for mega sales at the same time.

Usually, an online purchase journey runs the risk of several dangers – complicated checkout process, user redirection, poor payment integration, etc. This can lead to one of the most dreaded outcomes for an e-retailer – cart abandonment. The stakes are higher during peak festive shopping spree.

Even a mere 2% drop in transaction success rate would result in loss of opportunities worth crores. A two-minute system downtime would affect millions of customers. So, our preparations start a month in advance to ensure smooth and glitch-free transactions during surge periods.

What are the Secrets Behind PayU’s Success?

• It’s all hands on deck: Managing peak festive traffic for over a month needs seamless collaboration and synergy. Senior leaders across the board, including Manas Mishra, Shantanu Preetam, myself, and other business heads work with engineers. They address critical issues during the sale and ensure smooth operations.

• War rooms and green channels: We have instituted Always On war rooms for all key merchants at PayU, to handle any out-of-the-box situations that can potentially crop up. A dedicated green channel staff and a team of 100+ engineers are available around the clock to tackle surge sales.
• Leverage competitive advantage with Wibmo: With Wibmo, a PayU owned PayTech company, we leverage networks to bring together all the financial institutions and big banks. That participate in the first round of sales. PayU does multiple load testings with them to ensure the platform can hit as high as 2800 transactions/second. Despite that it remain stable and scalable.
• The devil lies in the details and micro-level monitoring: There’s always a danger of transactions witnessing sudden drops. Also, we continually give real-time online feedback to the merchant so that they can capitalize on the sale. Even if we lose 5 mins, it can potentially mean a loss of Rs. 50 crores worth of sales for the merchant.

Our ability to innovate, technology readiness, and preemptive assessment ensured that we set a high standard in terms of customer experience. Very few fintech companies in India can do so, and PayU has the unique distinction of leading this success, at scale, every year.

Strength, truly, lies in collaboration. Everyone stepped up to take on the increased workload. Be it was enterprise teams, product teams, engineering teams, or even non-financial teams. By the time the war room closed, we had successfully managed to process more transactions than last year. Even, total value reaches as high as 300% on surge days, compared to 2020. 

The post Straight from the war room: How PayU manages festive sales transactions at scale? appeared first on PayU Blog.