What is Meesho?

Meesho is one of the biggest Indian online marketplaces that pioneered social media marketing. It allows you to sell a range of products through social media platforms, including WhatsApp, Facebook, and Instagram. Millions of customers love shopping online on Meesho. By becoming a seller with them, you, too, can start selling your products to these customers. You can sell products of various categories, such as apparel, home decor, kitchen items, and accessories.

Step-by-step process to selling on Meesho

Here’s how to start selling on Meesho and grow your business from home:

Register as a Meesho seller at zero cost

The registration process is simple and easy. This will give you access to the Meesho Supplier Panel, which gives you an organized view of your business on the platform. You need these things to create an account on the platform –

• A GSTIN
• An active bank account
• Mobile number
• Email ID

It is great that you don’t have to pay any registration fee or commissions to set up your online business on their platform.

Upload your catalogs to showcase your products and start getting orders

Go to the Meesho Supplier Panel to upload your product catalogs. You can upload one or many catalogs in bulk from an Excel sheet. You can create catalogs for products with multiple designs. Create a catalog containing at least three to four products is advisable to improve your chances of receiving orders. It takes 72 hours after cataloging for your products to go live.

Get help with shipping and fulfilling order delivery

One of the best things about selling on Meesho is the end-to-end supplier support. You will get notified via email and on the Meesho seller app whenever you receive an order. Also get updates and track all your orders from the supplier panel. Meesho’s logistics partners will pick up and deliver your products at the best shipping rates.

Receive payments in your registered bank account

They will take care of collecting payments and making settlements. It follows a seven-day payment cycle. This means you will receive your money seven days after fulfilling the order. This, too, can be tracked on the supplier panel.

Why do suppliers prefer selling on Meesho?

There are numerous eCommerce platforms and online marketplaces where you can sell your products. But Meesho is a crowd favorite among small-scale sellers and suppliers.
Here are some prominent benefits of selling on their platform:

• A platform for one and all: It is ideal for small- to medium-sized businesses and branded or non-branded sellers looking to boost their earnings.
• Zero commission and other charges: You also don’t have to pay a commission or charges like registration and collection fees and order cancellation penalties.
• Massive consumer reach: Get access to millions of online shoppers on the Meesho shopping app and social media platforms. It delivers to more than 28000 pin codes all over India.
• Effortless order processing and handling: The Meesho seller app has a fairly simple user interface. It allows you to run your business smoothly without spending too much time and effort. Just upload all product details, start getting orders, pack them, and they will take care of the rest. They will also take care of returns and refunds on your behalf.
• Hassle-free and secure payments: they accepts online and offline payments, including cash on delivery. Its payment partner has robust and secure payment solutions.
• Strong seller or supplier support: You can get advice regarding what to sell and how to price your products correctly.
• Brand image and identity: You will have full control over things like branding, pricing, profit margins, and sales volumes. Selling on this platform will give your business more visibility and improve sales.

Pro tips for increasing sales on Meesho

• List the most popular products to get more orders.
• Set prices keeping desired profit margins in mind.
• Choose the Next Day Dispatch option to get higher visibility for your products.
• Upload as many catalogs as possible to improve your chances of receiving orders.

Sell more and earn more on Meesho

Everyone aspires to run their own company and be their boss. However, taking the initial step on the road to entrepreneurship is not easy. A large volume of money is required to start a business. However, with Meesho, you can begin your business with little to no investment.

E-commerce has transformed the way we shop. And Meesho has leveraged these changing times to provide a platform for small enterprises and individual sellers.

Also read: Step-By-Step Guide to Selling On Flipkart

Frequently Asked Questions (FAQs)

The post Start Your Online Business Journey as A Meesho Seller | A Step-By-Step Guide appeared first on PayU Blog.

The Basics Of Organic Traffic 

There are two ways of driving consumer traffic to your e-commerce stores – organic and inorganic. Organic traffic is generated through unpaid means, i.e., not having to pay for ads and affiliates. So that means if you are in the early stages of your business growth, you should become an expert at organic sales. You wouldn’t want to burn cash on expensive marketing early on and pile on debt. With research, trial and error, and experience, you will get better at driving organic traffic and overshadowing your competition.

How Does Organic Marketing Work? 

Organic marketing works on the concept of ‘keyword search’. Whenever potential consumers search for a keyword on a search engine, they get directed to the website with the best offering. You must have experienced this phenomenon yourself. Suppose you want to buy a personalized notebook online. You look for this product on a search engine, say, Google. Google calls the words that you enter in the search bar ‘keywords’. Now, Google uses its advanced search engine technology to find an e-commerce store with a matching product on sale. That’s it. The more relevant and valuable the content, the higher your ranking.

What Should Be Your Organic Marketing Strategy? 

Researchers believe that the highest-ranked page gets 30% of organic traffic, the second one gets 17%, and the third gets 12%. These percentages keep decreasing as the website rankings go down. If you operate in a highly competing business environment where many traders have transitioned to online selling, ranking high will not be easy. High competition does not mean that you should endeavour for anything but the top-most rank – the more formidable the challenge, the better the rewards.

So here is what you have to do to improve sales –

1. Create good quality content that appeals to your audience. 

2. Make use of links. 

Let’s dive right into the ways of driving organic traffic to your e-commerce website in India.

SEO A.K.A Search Engine Optimisation 

To develop your search engine ranking, you must understand how they work. Search engines use bots to crawl web pages. Algorithms analyze the content on these web pages and rank them according to predefined criteria. For strengthening your SEO fight, pay heed to the following points:

1. Choose the right mix of keywords at the optimum density for your content. 

2. Use catchy headlines and keep the content easy to understand. 

3. Use suitable images that get the consumers’ attention. 

4. Explain your product offerings exhaustively. Remember, you provide product descriptions for your customers; hence, write the features to connect with your audience instantaneously. 

Create A Blog For Your Brand 

People trust you if you provide them with guidance and reliable advice. Consider blogging as an opportunity to do just that. Your target audience could have several questions related to the correct usage of your product and the product that could be the best fit for them. If you operate in the fashion industry, your content should inspire your audience, keep up with the latest trends and talk about tips that work.

Consistent blogging is the key to building a community around your brand. Think about the diverse situations in which you would use the product yourself and build a story around that. If a person reads about a product on one platform, she will purchase it from the same one.

Focus On Product Descriptions 

Your e-commerce website needs to talk about your products in great detail. Make sure to use keywords here and keep the content engaging. As your business runs around these products, the product descriptions are the centre of attraction – make them unique. Add e-commerce store images that show what the product looks like along with its usage.

Choose The Right Keywords 

The entire organic marketing strategy depends on the kind of keywords that you use. Your keywords should describe your offering specifically and not be generic. Mention the colour and design of the product or any USP that you pride yourself on. A product-centeric keyword strategy will help you get to the right target audience and increase your conversion chances.

Compelling Site User Interface (UI) 

Your site architecture should be easy to navigate. Allow the customers to reach product tabs with the minimum number of clicks possible. Expand the number of landing pages on your website. With more landing pages, you get the chance to talk more about your product characteristics. You must cover all the details possible to avoid customers from drifting to another website for information.

Linking Works Magic 

Backlinks are required from industry-trusted influencers. Partnering with influencers could be tricky as your competitors would be doing it too. Do your research, and once you have figured out what works, your business can accelerate to the next level.

For a noteworthy brand, a robust payment solutions provider is needed. PayU, a powerful payment gateway, provides 150+ payment options and allows you to securely receive international payments in different currencies. PayU lets you create customized invoices and send them to customers. Also, receive payments and access the status dashboard under the same umbrella.

Conclusion 

Once your website traffic grows, you are responsible for providing a smooth check-out experience to your customers. PayU is not only your payment gateway but also a risk management tool. After opting for the service, your business will benefit from high-risk order flagging and detecting payment fraud. Grow your freelancing, startup, or SME business and make correct business decisions with PayU.

The post How To Drive Organic Traffic To Your Online E-Commerce Store or Website? appeared first on PayU Blog.